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Who is P&G?
& A leading consumer goods company with 39 billion dollars of sales, of more than 170 years &marketing approximately 300 brands & In over 140 countries.
P & G
L O G O S
Mission
P&G
& Procter & Gamble (P&G) is one of the most skillful marketers of consumer packaged goods. & The company's scope and accomplishments are staggering. & It employs 138,000 people in more than 180 countries. & It is a global leader in the majority of the 22 different product categories in which it competes. & It has 23 billion-dollar global brands. & It spends more than $5 million a day on R&D. & It has total worldwide sales of more than $76 billion a year.
BRAND BUILDING
& Procter & Gamble (P&G) is Americas biggest maker of household products, with at least 250 brands in six main categories: & laundry and cleaning (detergents) & paper goods (toilet paper) & beauty care (cosmetics, shampoos) & food and beverages (coffee, snacks) & feminine care (sanitary towels) & health care (toothpaste, medicine)
FAMOUS BRANDS
P&Gs famous brands include: & Ariel & Pantene & Head & Shoulders & Fabreze & Sunny Delight & Oil of Olaz & Tide About half of P&G's sales come from its top ten brands.
Its exclusive, proprietary Crest technology, the Polyfluorite System, makes it the first toothpaste that protects against all these areas dentists routinely check: gingivitis, plaque, cavities, tartar, sensitivity and stainsand it freshens breath.
Crest Pro-Health has the ADA seal of acceptance. Its technology is supported by 15 patent applications and more than 70 published pieces of literature on the ingredients. The toothpaste delivers three FDArecognized oral health care benefits: anticaries, antigingivitis and it protects against sensitivity.
7. Close Up
8. Pepsodent 9. Plus White 10.10. Stripe
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