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Zara was founded in 1963 by Amancio Ortega Gaona in Spain. It is now a global brand with over 1,671 stores worldwide owned by Inditex, which is headquartered in La Coruña, Spain. Zara is known for its fast fashion model that sees around 10,000 new designs introduced per year. Key to its success is its vertical integration and use of technology to achieve lead times as short as 2 weeks from design to store shelves. In India, Zara faces challenges in pricing, long lead times due to lack of local production, cultural differences, and regional fashion variations.
Zara was founded in 1963 by Amancio Ortega Gaona in Spain. It is now a global brand with over 1,671 stores worldwide owned by Inditex, which is headquartered in La Coruña, Spain. Zara is kno…