Beruflich Dokumente
Kultur Dokumente
Some Definitions
Environmental
Scanning: Looking for trends and changes Environmental Analysis: Identifying trends that may be important for the business Environmental Diagnosis: Assessing the impact of key trends and identifying the strategic response by the firm to them
Technology
Government
framework
firm? How do we select the elements that most affect the firm? What data do we need to gather to make informed decisions, how often and at what cost? What methods do we use?
Environmental Forecasting
Techniques Cross Impact Analysis Models Simulation and Gaming Models Strategic Issues Analysis Models Scenario Building Models The aim is to see how environmental aspects impact on the firm and its ability to respond
Scenario 1
Scenario 2
Scenario 3
firm Assess the Opportunities facing the firm Assess the Threats facing the firm Build the Future
Some Examples:
The
UK Car Industry - no British volume manufacturer left in the industry Machine Tools - specialists yes, but little else Computer hardware - the same Consumer electronics Services - probably the success of the last 20 years
Smaller
Better
Different
How to Respond
New Products New Services New Ways of Working New Value Creation New Customer Needs