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CADBURY DAIRYMILK
COMPANYS Profile
In INDIA.
Since 1948
1948
Operation began in India
INGREDIENT
PACKAGING STYLES
OTHER PRODUCTS.
Chocolate production is a highly sophisticated, computer controlled process, with much of the new specialist machinery being produced to Cadbury's own design and specification. The machines cost across 1-10000-12000 us dollars.
USP OF CADBURY
The world says Thanks to Mr.John Cadbury for introducing choclates. Chocolates are too common an eatable to need any special introduction. They are colourful, crunchy, munchy & yummy too !!, and affordable with some extra calories sprinkled in. They come in a variety of sizes, packages and colours, which appeal to everyone, Grandpa/mas & Kindergarten chubbies,all alike. Hence, with the kind of mass appeal they project, its no surprise that a company like Cadburys springs up the choicest of flavours & tastes every now & then.
67,000 - 71,000 employees Today more than 250 million bars of Cadburys Dairy Milk are made every year and sales reach over 100 million in value.
CDM ARE SOLD DIRECTLY TO WHOLESELLER AND RETAILERS. CADBURY'S DISTRIBUTION NETWORK USED TO ENCOMPASSES 2100 DISTRIBUTORS AND 450,000 RETAILERS.
RETAILER WHOLESELLER
Campaign: SHUBH AARAMBH Target: To have something sweet before every auspicious occasions
CSR ACTIVITY
Cabury believes.. Corporate social responsibility is our heart to success. We believe that good values and good business go hand in hand. Csr is about growing our business responsibly.
DIVERSIFICATION
Increase Marketing and Promotion globally by marketing products in emerging markets. Focus on non-chocolate development by developing line of non-chocolate candies. Aggressive new product developmentlow calories, sugar free and sweets. This has to be done by researching and developing new products.
FINANCIAL STATUS
In 2008 Todd Stitzer, Cadbury's CEO, was paid a 2,665,000 bonus. Combined with his annual salary of 985,000 and other payments of 448,000 this gives a total remuneration of over 4 million.
STRENGTH
Well established market Vast variety of products Priced according to Indian mind set Easy availability of cocoa in India Large teeming population of kids and teenagers
WEAKNESS
Large portion of population suffers from diabetes, cholesterol disorders etc
OPPORTUNITIES
Innovative uncaptured chocolate market in India ( such as sugar free chocolate sector) Large number of occasions, celebrations and festivals in which chocolates are used as a medium to convey happiness Increasing acceptance of Globalisation and collaboration with foreign companies
THREATS
Competition- cut throat competition from Nestle, Amul and international choc. brands Negative publicity and controversies New entrance and individual players ( rise in sale of homemade chocolates) Preference and availability of other substitutes ( sweets and deserts)
CONTROVERSIES