Name

Reg.No

Pear Rating

Faisal Manvir Sourabh Tajinder Amrita

11004700 11011226 11010334 11005506 11006738

10 9 10 8 8

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Types of coffins or caskets

Legacy Custom Caskets.

Cowboy's Last Ride.

Specialized metal and fiberglass caskets

Other specialty caskets

A selection of low-cost caskets by independent providers.

Remembrance Products, including paper and electronic products to celebrate the life of the deceased. Digital photographs and films Transportation

Refrigeration is required for viewing of the body beyond 72 hours after death.
Cremation services. Cremation services are the fastest growing segment of the death care industry.

 A reception hall where meals and refreshments may be catered

Havans
Woods,Sandelwoods,etc Dah Sanskar

Products Use of Temple & Chapels Golden Pack Silver Pack

IN (RS) Free 1,00,000 70,000

Bronze Pack

40,000

Graves
4 by 6 5 by 7 Bricked Graves Babies Grave 3500 4500 9,000 1000

Coffins or caskets Item Price Base casket (Special) 20000 Upgrade: solid hardwood handles 4500 Upgrade: 100% cotton/bamboo pillow 7000 Delivery* on KM

Woods Sandalwoods(as per Requirement) Other woods 15000/kg

(as per Requirement)

 1ST Head Office in Bombay It has death Rate more than india average No cultural bonding More purchasing power

Web designs
We will build a website named www.antimyatra.com by which we can easily grab interest of net using customers.

Advertising- ads through

News Papers

Magazines
Net Posters/hoardings/banners

Social networking- connecting with our close ones through net, meetings etc.

Market Segmentation
The market is divided according to age group. The market segments for the Center are divided by the generations over age 50.
The GI Generation
The Silent Generation

Targeting

Financially sound

Age group above 55

Market Analysis Year 1 Year 2 Year 3 Year 4 Year 5 Potential Customers GI Generation Silent Generation Boomers Generation Xers age 30 or more Total Growth -12% 12,650 11,081 9,707 8,503 CAGR 7,449 12.40%

-2% 51,618 50,586 49,574 48,583 47,611 -2.00% 0% 87,984 87,720 87,457 87,195 86,933 -0.30% 10% 24,128 26,541 29,195 32,115 35,327 10.00% 0.13% 176,380 175,928 175,933 176,396 177,320 0.13%

Sales Forecast
12 10

Amount in lakh

sales exp

10

12

14

Quters