CROMA RETAIL

INTRODUCTION
Overview Croma is Indias first national, large format, specialist retail chain for consumer electronics and durables
At Croma,

We help you buy

First national, specialist retail chain : consumer electronics and durables Technical and strategic support : Woolworth Promoted by : Infiniti Retail Ltd (100% subsidiary of Tata Sons) 6,000 products, 180 brands, 8 categories, 83 stores

OUR VISION
To be a world class socially responsible retail company that consistently enhances stakeholders value.

VISION & MISSION

OUR MISSION
To be an organization offering Unmatched Customer Experience through continuous Learning & Innovation

ABOUT CROMA
About CROMA Stores Parent group Managing Director Founded Headquarter Industry website Tag line
Specialist Consumer Electronic and Durable Retail Chain 83 Croma Stores present in India Infiniti Retail Ltd

Ajit Joshi
October 9, 2006 Juhu , Mumbai Retail

www.cromaretail.com
We Help You Buy

OBJECTIVE
FOCUS : Understanding customers need and meeting
them in a delightful manner

BY MARCH 2013 : Aiming 95 more megastores across

India

MARKET PENETRATION : Also targeting small cities

such as Chandigarh, Amritsar, Jalandhar, Mysore, Mangalore etc

COMMITMENT : Providing unmatched shopping

experience

RETAIL SCENARIO IN INDIA

Indian Consumer Durable electronic market is estimated to be around Rs. 80,000 crore Expected growth of 1012 % this year

Consumer Durable and Electronic contributing a decent part to retail industry in India

COMPETITION
Market share
5% 13% 37% 18% Ezone NEXT Croma Reliance digital

CROMA is covering 18% in terms

of market share in retail sector of consumer durable and electronic segment The biggest competitor in this eZONE is capturing 37% of the market

NEXT goes with 27% in the market

and is been 2nd biggest challenge to be look forward by CROMA RELIANCE DIGITAL capturing 13% in retailing of electronics segment

27%

others

OTHERS contributing 5 % to the

retail sector

OFFERING FROM CROMA

Computers & Laptops

Home Communication Large Appliances Small Appliances Entertainment

TV Plasma TV LCD Home Theatre Audio System DVD/VCD MP3 Players IPOD Docks Audio Accessories PDAs Mobiles Phones Mobile Accessories Fixed Phones Cordless Bluetooth Split Air Conditioner Window Air Conditioner Refrigerators Washing Machines Dish Washers Dryers Kitchen Appliances Vaccum Cleaners Irons Lightening Personal care

Notebooks Desktops LCD Monitors Printers and Office solutions Storage Media Webcam Input Devices Softwares Networking devices

MAJOR SELLING PRODUCTS

Major Products contributing to the sales of CROMA : Colour Televisions Refrigerators Air Conditioners Washing Machine Others : Kitchen appliances, Gaming Devices, Computers, Laptops, Mobiles & Accessories Etc

BRANDS ASSOCIATED WITH CROMA

About Infiniti Retail Ltd. The journey from the first store that opened in Juhu, Mumbai on Oct 9, 2006 to 83 stores as on Oct 6, 2012.

Chandigarh- 2 stores Amritsar- 1 store Jalandhar- 1 store Ludhiana- 1 store Ahmedabad-4 stores Surat- 2 stores Rajkot- 1 store Vadodra- 1 store

Delhi & NCR-20 stores

Mumbai- 19 stores Pune- 8 stores Aurangabad- 1 store

Hyderabad- 5 stores

OUR LOCATION

Bangalore- 13 stores Chennai- 4 stores

Croma- Great Place to work

We are People's organization

Empowerment in an energized environment Endless opportunities and excitement

WHY JOIN CROMA ?

Fun on the run

Corporate Citizenship The Tata Ideology

PRE- PLACEMENT DIALOGUE Campus HIRING 2013

ABOUT THE JOB

JOB PROFILE PACKAGE Management Trainee for 6 months and then Asst. Departmental Manager 2.5to 3 lakhs per annum

JOB LOCATION -

New Delhi

Selection Process

Pre-Placement Talk

Group Discussion

Final round of Interview

SELECTION PROCESS

SELECTION PROCEDURE (2011-2013)

ROUND NO. OF STUDENT APPLIED NO. OF STUDENT CLEARED REJECTED

GROUP DISCUSSION

70

15

55

PI ROUND

15

11

TOTAL NO. OF STUDENTS SELECTED

GD QUESTIONS

FUTURE OF E-COMMERCE TO YOU FDI IN RETAIL AND ITS BENEFIT SOCIAL NEWORKING SITE RISING FUEL PRICE IN INDIA E-COMMERCE

GD QUESTIONS

PI QUESTIONS

WHY MBA? YOUR EXPERIENCE JOB RESPONSIBILITIES TEAM LEADER QUALITY HOW WILL YOU MOTIVATE YOURSELF? EXPLAIN YOUR SUMMER INTERNSHIP PROJECT

PI QUESTIONS

PI QUESTIONS

SITUATIONAL ANALYSIS WHY RETAIL AND CROMA HAVE YOU HANDLED TEAM AFTER MARKETING & FINANCE? WHY RETAIL? RANK THESE THING ACCORDING TO YOUINVENTORY, PROCESS, SALES, CUSTOMER SERVICE

PI QUESTIONS

IMPROVE YOUR

General awareness Communication skills Domain knowledge

PROBLEM AREAS

REFERENCE

WWW.CROMARETAIL.COM WWW.WIKIPEDIA.COM

PERSONAL TALK WITH SELECTED STUDENTS

Q&A ROUND

Join CROMA for an exciting career. Be a part of the Indian Retail Revolution.

PRESENTED BYRAJESH-98 VIKAS -104 VINOD -105 WAZIBUR -106 RAVI-111 KARUNESH -112 MAHENDRA -114 MAYANK -117