Beruflich Dokumente
Kultur Dokumente
LEARNING OBJECTIVES:
Describe the typical clients onboard cruises of different lengths. Explain reasons why people are drawn to cruising. Identify what is typically included in the cruise price Explain how cruises are priced. Explain the most common roadblocks to cruise purchase.
FACTS
27% of cruisers are under 40 yrs old, 42% are between 40-59 yrs old, and 31% are over 60 yrs old. 40% of the people on board are taking their first cruise. 3 out of 4 cruisers are married. People who cruise earn 15% more than non-cruisers. 10% of all cruisers bring a child or children along.
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10. Cruises lends themselves to groups. 11. A cruise is a romantic experience. 12. A cruise is a learning experience. 13. Theres a cruise that can satisfy virtually
anyone.
event.
DEGREE OF INCLUSIVENESS
ALWAYS OR ALMOST ALWAYS INCLUDED Stateroom accommodations Stateroom amenities (e.g. shampoo) Meals Entertainment Onboard activities Ship transportation Supervised onboard childrens program Access to the exercise facility Port charges
Shore excursion
Taxes
Transfers Laundry &
Gratuities
Alcoholic
Pressing
Insurance
Never included
Cost of meals ashore Parking at the departure port Shopping Gambling Phone calls & internet Medical Services Babysitting services Personal services (e.g. massage )
CRUISE PRICES
The higher the deck the stateroom is on, the higher the price. Outside staterooms are more expensive than inside staterooms. Larger staterooms are expensive than smaller ones. Outside staterooms whose views are obstructed often cost less than those with unobstructed views.
ROADBLOCKS TO PURCHASE
1. 2. 3. 4. 5. 6. 7. 8.
Cruises are too expensive. Cruises are boring Cruises are for older people. Cruises are stuffy and too formal. Cruises are too regimented. Theres not enough time in ports. The ship is too confining. Arent you forced to socialize with people.
weight. 10. Are ships really safe? 11. Im worried about terrorism. 12. Its too far to fly to the port. 13. Im worried about getting sick. 14. I dont know enough about cruises.
DRESS CODE
Formal: Appropriate formal evening wear for women is an evening gown or cocktail dress; men wear tuxedos, dinner jackets or dark suits. Informal: Ladies usually wear dresses or pantsuits; men wear jackets (tie optional) Casual: Open neck shirts, slacks, and sports outfits are appropriate.