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VS
DIVERSIFIED BUSINESS
Core Business
Vs
Diversified Business
Core Business
The core business of an organization is
an idealized construct intended to express
that organization's "main" or "essential"
activity
The central, and usually the original, focus
of an organization's activities that
differentiates it from others and makes a
vital contribution to its success
The concept of core business became
prominent in the 1980s
In 1982, Tom Peters's and Robert
Waterman's book In Search of Excellence
suggested that organizations should stick
to the knitting and avoid diversifying into
Pros and Cons of core
business
Advantages
Focus is defined.
Clear identity.
Tubular services
Stainless steel
Wire
Automotive
Construction Material
Distribution
Steel Services Centers
Domino’s
Domino's Pizza India Ltd. was incorporated in March 1995 as
the master franchisee for India and Nepal, of Domino's Pizza
International Inc., of USA.
Presently over 165 outlets in 33 cities and is the leader in the fast
food delivery segment.
Disadvantages
Complexity
New business can be over valued
Examples of Diversified
Business
DLF
The group has over 224 million sq. ft. of
existing development and 748 million sq.
ft. of planned projects.
The company has also entered into
several strategic alliances with global
industry leaders
The business traditionally has been into
three prime divisions: Homes, Offices and
Shopping Malls. To these DLF has added
three more divisions: Hotels, Infrastructure
and SEZs
Key business of DLF
Airport Modernization
Township Development
Hospitality
IT Infrastructure
Asset Management
UB Group
United Breweries Group—popularly
known Kingfisher group
The UB Group (United Breweries) Group is a
multi-faceted conglomerate with business
interests in
Beverage Alcohol-Bagpiper, McDowels,
Pharmaceuticals-Aventis Pharma Limited ,
Media-Asian Age Holdings Ltd,
Aviation-Kingfisher Airlines Limited ,
Fertilizer-Mangalore Chemicals &
Fertilizers Limited ,
Research & Development-Vittal Mallya
Scientific Research Foundation
Tata Group
98 operating companies in seven sectors
Group was founded by Jamsetji Tata in the mid 19th
century,
The Tata Group is one of India's largest and most
respected business conglomerates, with revenues in
2006-07 of $28.8 billion (Rs129,994 crore), the
equivalent of about 3.2 per cent of the country's GDP
The Tata family of companies shares a set of five core
values: integrity, understanding, excellence, unity and
responsibility.
The Tata Group has operations in more than 80
countries across six continents, and its companies
export products and services to 85 countries.
Major Companies
TCS- software firm
TISCO- iron and steel firm
Tata telecommunications
Tata tea Inc-major brands are Tata Tea,
Tetley Tea etc
Tata Motors- Indica, Indigo, Nano
Tata Construction Equipment company
Reliance ADAGroup
Among India’s top three private sector
business
Across different companies, the group has
a customer base of over 100 million, the
largest in India
a shareholder base of over 12 million,
among the largest in the world.
Through its products and services, the
Reliance - ADA Group touches the life of 1
in 10 Indians every single day.
RelianceADAG companies
Reliance Capital-interests in asset
management and mutual funds, life and
general insurance, private equity and
proprietary investments, stock broking
Reliance Communications Limited