IndiaGeni Presentation

www.indiageni.com

Budha Chandrasekhar
Founder and C.E.O.
chandra@indiageni.com
 Vision and Mission Statement

Vision and Mission Statement:

IndiaGeni provides location based web and mobile services and social
networking in various Indian languages like Hindi, Telugu, Tamil,
Kannada, and Malayalam along with English.
IndiaGeni High-level Architecture:
 Market and Industry Environment

Indian web user Problem:

India Population reached 1.3 billion, where as Internet users are 60 million (4%)
The reason being the language barrier.
4%

percentage of
population
using internet
percentage of
population not
using internet

96%
 Market and Industry Environment

Indian Mobile user Problem:

Mobile users in India reached 240 Million.

users don’t have location based services where user can find nearest service
provider, cinema halls etc.
400
350
300
250
200 Indian mobile
150 users in million

100
50
0
2008 2009 2010
 IndiaGeni Solution

Solution:
IndiaGeni breaks barrier by providing Indian Language web and mobile
services.
IndiaGeni Web based services:
Location based service providers Healthcare
Social networking in indian languages Car and Bike Pool
Personal finance web tool 1Link , Super search
Classifieds Roommates
Education and Skill set search Walk-ins
Shop , News Articles

IndiaGeni Mobile based services:

Location based reminders
Location based search
Family and friend finder
Value Proposition, Key Products/Services and Differentiation

Key revenue streams/products:

Location based ads
Location based vendor recommendations – referral fees
Personalized savings recommendations – referral fees
Category and Location based healthcare products recommendation – referral fees
Google ads
Mobile ads
Why customer is passionate about:

If Customer act on one of indiaGeni vendor or healthcare products or personalized

savings recommendations, we sometimes – but not always – earn a nominal fee.
But customer can always count on unbiased advice.
 Competitive Scenario and Entry Barriers

competitor name business line geography key strengths and

weaknesses
Sulekha.com Yellow pages and India S: Strong hold in NRI
healthizen.com classifieds community.
Healthcare W: Language based
services are not
available.
www.indiainfoline.com personal finance India S: Useful financial
www.tips4me.com management sites information.
W: not for common
users
Google Global search Global S: Strong search
engine market hold;
W: no language
based mobile
services in india
 Business Model

IndiaGeni Business Model:

 Revenue Model

IndiaGeni Revenue Model:

 Market Traction

120 120

100
90
80
Unique users
60 60 in million
Registered
40 40
users in million
20 15
10
0
2009 2010 2011
Customer wins:

If Customer act on one of indiaGeni vendor or healthcare products or personalized

savings recommendations, we sometimes – but not always – earn a nominal fee.
But customer can always count on unbiased advice.
 Financials

IndiaGeni Sales Projections:

EOY 2009 : 200k USD
EOY 2010 : 1M USD
EOY 2011: 1.7M USD
500
450
400
350
300 2009
250 2010
200 2011
150
100
50
0
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
 Milestones

Milestones:
 Investment Proposal

Investment Proposal:
IndiaGeni is seeking $500k in Convertible debt. Investment will be used for
following to meet the demand for current and planned services:
 Team

Team:
We are perfect example of teamwork, where individuals work together for a
common purpose, in this case creating useful, informative and remarkable
product for Indians!
 Management Team

Chandra Profile :
Education :
Bachelor’s degree in Electronics & Telecommunication Engineering
Entrepreneurship course Tie-Robert Smith Business School, Maryland University, USA

Experience :
C.E.O. – ITWorkspace Inc from last 2 yrs
Project Manager – Prime technologies
Project Manager – Mphasis BFL
Project Manager – cBay Solutions
Architect – Cognizant Solutions

Mentors :
Meetpaul singh, MD- Alumni Stanford University
Srini saripalli, sales and marketing guru
Srini challa – Best friend and financial adviser
 Exit

Companies like google, yahoo, microsoft or IT giants may acquire indiaGeni :

Reasons of acquisition:

Profitability of location based and local language business

Increase sales/revenues
Venture into new businesses and markets
Increase market share
Decrease competition
Enlarge brand portfolio
 Risks & Gaps

RISKS:

Big players like Google, yahoo, and rediff may come up with similar services.
Creating a direct competitor to IndiaGeni current online services would be complex and
time consuming. It would require the following expertise and effort:

Barriers to Entry – The Pre-emptive Strike

Time to market
An easy-to-use and comprehensive service
Original content, constantly under development
Flexibility of adding any number of languages

These are obstacles to launching a competitive service, but not insurmountable.

Instead, IndiaGeni is relying on a strategy of delivering superior services to establish a
standard in the growing industry. The company began this process by creating a first-
mover advantage and a reputation for compelling quality, resulting in a significant
market share.
Useful Informative Remarkable