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METALCORE is a fusion of the genres HEAVY METAL and HARDCORE PUNK. It is known for its large use of screaming mixed with the typical singing voice and is known for its heavy, expressive values. Main instruments used include electric guitars and drums. METALCORE is one of the many branches of genres associated with MODERN ROCK as the heavy it is, the better it is.
METALCORE became its own genre in the early 2000s when it picked up popularity and became a more mainstream music style.
This style is more about rebellion and is designed to shock people and be bold. METALCORE is a more precise term for a style of SCREAMO where the singer uses their throat to create a more aggressive style of singing.
As with PUNK and METAL, this style is designed to shock people and get across a message.
Culturally, main listeners are grouped into the stereotype of emos and goths and is seen as a more obscene and less sophisticated genre to listen to.
Many religious groups find the genre ~sinful and satanic due to its lyrics and many references to joining the devil.
The emo/goth culture became mainstream in the 2000s influenced by the growing popularity of rock and metal music. Fans chose to dress in darker clothes and some took on a clich emo look by wearing black, having black hair and wearing black eye makeup.
Metal originated in the 1960s so there are many 30-60 year olds who are also interested in the genre. Although the magazine is aimed at a younger audience since metalcore arrived in the 2000s, there are older metal fans who could take an interest in the magazine as the genre is a modern form of metal.
GOTH CULTURE
Goth/emo culture has became highly criticised over the years for its links to suicide and depression. Fans of the genre tend to either embrace the emo label or hate it. These fans are normally preteen to 20s.
Teenagers are known for wanting to be rebellious and rock allows them to feel this so the main target audience is teenagers. Metalcore is a modern genre only formed in the past 10 years so they are the first and only generation to grow up with it. Pop has became decreasingly popular with teenagers turning to alternative music, metal being one of them. As the metalcore industry grows, the teenage fans grows with it.
bands keep to dressing in an extreme way to shock and bands such as Slipknot have costumes and masks designed to scare people. Some modern bands such as Black Veil Brides seem to support the stereotype whereas other heavier bands such as Parkway Drive keep to dressing however they want and focus more on the music.
Overall Metal has a negative stereotype that I would I like to break away from with my magazine.
I wanted to make the genre look more professional to allow it to become a more accepted genre in the music industry.
A lot of rock/metal magazines focus the cover to make the fans look wild, chaotic and violent and I think that this image is becoming outdated and the fans of metal would like a magazine more based of music than the image metal gives people. I used articles aimed directly at current affairs the metalcore fans will be interested in such as Mitch Luckers sudden death which has brought fans of the genre together in a commutative way and allows the magazine to be accepted into this community.
Metal fans often like to turn away from being mainstream as much as they can so the images used showed alternative styles. Metal fans tend to be very against pop music as well so use of the records stands for this and often there is a battle to be the best metal fan and know all the routes of the genre.
Metal appeals to both genders so this contents appeals to both. Many female metal fans are not girly so pink and flowers etc are not needed to catch their eye and instead red and blue are used.
DROPDEAD
UNIQUE STYLES
ALCOHOL
SKULLS
VANS BLOOD
CARELESS ATTITUIDES
RELENTLESS
MONSTER
Many young rock fans have blogs dedicated to the genre, these help to represent their ideas and styles. These are some images I found on Tumblr which get reblogged by teenage rock fans and show clearly the artistic, outlandish way they want to represent themselves. I found that many rock fans had blogs where they only reblogged black and white images, black and white overall seems to represent them very well.