Building Community & Engaging Viewers

Awards
MacArthur Foundation award winning project in 2010 Ranked in LA Weeklys Top Art Moments of 2011 Recognized nationally by the Americans For The Arts top Public Art Year in Review 2012

Pilot 2011
A non-profit effort focused on building community in LA and empowering the low-income public

2-minute films by LA youth & artists showcased on 4,000 screens across 2,000 buses in the Metro transit system (TRANSIT TV) with an SMS text message system enabling riders to respond
Successfully reached 1MM per day in 2011; spawning a new interactive, hyper-local, measurable media opportunity

On 2000 Metro buses in L.A. County

Over a bus system of 4000 sq miles

Opportunity
Serve and engage important consumers by providing them with interactive, solution-based, engaging content focusing on vital community issues Reach 118 MM per quarter through new media Reward consumers for engagement with lifeimproving prizes and assistance Learn from data responses to consumer interactive platform for community engagement Support established and emerging artists in L.A.

4 Organizations
www.publicmattersgroup.com

ROLES
FREEWAVES - Award-winning, nonprofit magnet for the media arts will work with artists and LA community to generate content about Health & Well-Being, Environment, and Civil Rights PUBLIC MATTERS - A respected, community-focused social enterprise will develop original media-making workshops for youth to produce original content focused on Health & Well-Being ECHO PARK FILM CENTER - A beloved, creative hotbed for aspiring filmmakers and film lovers will generate original content about LA

UCLA REMAP - A cutting-edge, world-class research lab will lead technology research to effectively gather data from riders

Primary Video Distribution: Transit TV

4,000 Digital TV screens, refreshed daily, on 2,000 LA Metro buses

Captive daily ridership of 1 million+

- Young audience 46% of viewers are 18-34 years old - 66% Latino

Existing programs News, Weather, Trivia & Fun Facts TVs are interactive with riders via text messages & email Average commute is 45 minutes twice a day

Out the Window 2013 Themes

ART ENVIRONMENT HEALTH AND WELL-BEING
Obesity, Diabetes, Heart Disease, AIDS

KNOW YOUR RIGHTS

RIDE-WATCH-WIN promoted by

Digital Media
FB Twitter Email

Radio

Web

OTW Radio Partners

CBS Radio

Entravision

Combined impressions of 34,832,000 per quarter

OTW Sponsored By

Retailer

Mobile phone

Insurance Company

Agriculture Cooperative

Fitness Company

Technology Company

Proposed Content Schedule

78 videos per quarter 1 theme per day
MON TUES WED THURS FRI SAT & SUN Health & Well-Being Know Your Rights Environment Health & Well-Being Art Environment Sponsor 1 Sponsor 2 Sponsor 3 Sponsor 4 Sponsor 5 Sponsor 6

Video Structure

2 minute video 1 minute of sponsor & question Text to win

Contest Methods
Once a rider texts an answer to the video related question, an automatic response asks if he/she wants to enter a contest Anyone who texts the 5-digit # will opt-in & can win a prize Sweepstake rules and regulations apply

Sweepstakes Component
Riders engage in life-assisting sweepstakes OTW database collected for each promotion, each quarter and from all program touch-points

Riders who opt-in participate in sponsor survey to enter into prize sweepstakes Up to 5 questions per sponsor per quarter

Winners announced via OTW Radio partners at appointed date each quarter

Marketing
Broadcast: Radio promotion scheduled to coincide with themed video content (duration TBD) Call to action: Get on the Bus, Watch the monitors & Enter to Win a valuable Prize! RIDE-WATCH-WIN Radio partner event marketing support TBD Social Media: 3rd party agency to drive social media awareness & buzz campaign on FB, Twitter, Youtube & others

Marketing
Public Relations: 3rd party agency to drive year long campaign with quarterly releases & updates on new artists, local content, sponsors & activity Reports and updates on award recipients & sweeps results

Launch Event for OTW mobile app & year long campaign All day display of video art & sponsor acknowledgement at Union Station Rush hour party 5 - 9 PM Thursday VIP Hospitality Over 90,000 persons travel through Union Station a day

SPONSORSHIP FEE $175,000 per 26 weeks

YEARLY OPTION AVAILABLE

CPM $4.45 26 week ESTIMATED IMPRESSIONS PER SPONSOR:7,321,677

Benefits of Sponsorship
Entitlement: Category Exclusivity One of 6 equal sponsors Right of first refusal in 2014/2015

Promotional Rights Around OTW: Right to use OTW logo and approved content and imagery within companys marketing

Benefits of Sponsorship
Marketing and Promotion:
Sponsor use of aggregated data from Out the Windows interactive questions and responses Sponsor will receive four mailings to aggregated databases per year Rider engagement data will be provided by Transit TV and Radio partner Mailings provided by OTW, Transit TV and Radio partner Sponsor incentive within each mailing Extended promotion will drive bus riders and other audiences to Sponsor business location or online brand site for further promotion related engagement Incorporation of Sponsor brand and messaging into radio promotion

Benefits of Sponsorship
Display/Sampling/Sales Around OTW: Sponsor presence and visibility within LA Union Station as part of the OTW Launch event Advertising & Promotion Around OTW TBD with Radio partner Recognition in Collateral, Web site, OTW Mobile App etc Tickets/Hospitality: TBD Number of tickets for Union Station Launch event
Right to create SPONSOR own events around OTW

Sponsor Services:
Press conference announcing association of sponsors Access to Film/Video footage Report on Sponsorship Activities

Contact: Chelo Eckhardt (203) 984-1641 chelo@cheloeckhardt.com or Gianna Bergman (203)918-6780 giannabergman@optonline.com