DABUR

RASHI WARAICH BBA III SEMESTER

Over a period of 125 splendid years of caring, Dabur India Limited had been able to win confidence of the prospective and potential consumers not only in the geographical boundaries of India but the world over. It will not be controversial if we say Dabur as another name of success. Delivering quality automatically follows returns; Dabur presents a live example of the statement.

It is the Leading consumer goods company in India with from a small Calcutta pharmacy, it has extended to various spheres of success and prosperity throughout the world.
Dabur India Limited has marked its presence with some very significant achievements and today commands a market leadership status. Its story of success is based on dedication to nature, corporate and process hygiene, dynamic leadership and commitment to its partners and stakeholders.

Dabur India Limited is one of the leading Consumer goods companies in India with interest in natural Health & Beauty Care and Foods. An ISO 9002 recognized company Dabur has a strong shareholder fraternity of 30,000 shareholders with a market capitalization of over Rs.1500 crore. The company has over 3000 employees across 11 manufacturing plants in India, Nepal and Egypt and a licensee in the Middle East.

HISTORY

1884 - Established by Dr. S K Burman at Kolkata.

 1896 - First production unit established at Garhia. 1919 - First R&D unit established. Early 1900s - Production of Ayurvedic medicines Dabur identifies nature-based Ayurvedic medicines as its area of specialisation. It is the first Company to provide health care through scientifically tested and automated production of formulations based on our traditional science. 1930 - Automation and upgradation of Ayurvedic products manufacturing initiated.

1936 - Dabur (Dr. S K Burman) Pvt. Ltd. Incorporated

1940

Personal care through AyurvedaDabur introduces Indian consumers to personal care through Ayurveda, with the launch of Dabur Amla Hair Oil.

1949
Launched Dabur Chyawanprash in tin pack Widening the popularity and usage of traditional Ayurvedic products continues.

1957 1970

Computerisation of operations initiated.

Dabur introduces Lal Dant Manjan. With this a conveniently packaged herbal toothpowder is made available at affordable costs to the masses.

1972 1975

Shifts base to Delhi from Calcutta.

Manufacture of high grade edible & industrial guargum powder and its sophisticated derivatives.

1979

Commercial production starts at Sahibabad.

1984 1988

Dabur completes 100 years.

Launches pharmaceutical medicines.

1989

Care with fun the Ayurvedic digestive formulation is converted into a children's fun product with the launch of Hajmola Candy.

1992

A new range of coconut oil under the brand name Anmol was launched.

1994
New products launched were `Dentacare,' Vatika and Lactonic which were well received in the market.

1995
Exported products like an improved version of Chyawanprash (with more honey and less pungency) liquid form of Chyawanprash an aqueous based, hair vitalizer Melatonine etc.

The company launched Madhuvanni an anticough preparation.

1998
Dabur India Ltd on 19th January 1998 launched low sodium cooking salt called Nutrasalt in Chandgarh.

Dabur India has tied up with Godrej Foods for the manufacture and packaging of its `Real' range of fruit juices and fruit drinks in tetrapacks.

1999
Dabur Pharmaceuticals Limited (DPL) has set up its first overseas arm in Britain with a $5 million investment commitment and is considering similar ventures in Russia as well as South African countries.

2002
Dabur India Ltd has informed that Mr.Ninu Khanna has resigned as Chief Executive Officer and Director of the Company and the resignation has been accepted. Appointed Mr Sunil Duggal as Chief Executive Officer of the company on July 01, 2002. Pradip Burman appointed as Whole time Director of Dabur India.

2004

Dabur India gets Tetra Pak award Dabur ties up Uttaranchal for cancer drug Dabur India has acquired a Nigerian company African Consumer Care Ltd,

Dabur join hands with DLF for healthcare hub.

2005
Dabur signs Sonu Nigam to endorse cough drops.

2006
Dabur's Director P D Narang appoints as Chairman of PTL Dabur India secures prestigious National Award from ICSI Dabur promoters acquires stake in Vishal Mega Mart

2008

Acquires Fem Care Pharma Dabur India acquires Fem Care Pharma. Dabur India - Launch of First Retail Store by Subsidiary Company

2009

Dabur India Ltd has appointed Dr. Ajay Dua as an Additional Director of the Company.

Dabur Red Toothpaste becomes the Dabur's ninth Billion Rupee brand.

PRODUCTS OF DABUR 1. Amla Hair Oil 2. Amla Lite 3. Baby Olive Oil 4. Back Aid 5. Binaca Toothpowder 6. Chyawanprash 7. Dabur Balm 8. Glucose D 9. Gulabri 10. Hajmola

11. Hajmola Candy 12. Hingoli 13. Honey 14. Itch Care 15. Jama Ghunti Honey 16. Lal Dantmanjan 17. Lal Oil 18. Nature Care 19. Pudin Hara 20. Pudin Hara G 21. Ring Ring 22. Sarbyna Strong 23. Sat Isabgol 24. Shilajit 25. Shankha Pushpi 26. Vatika

DABURS DEPARTMENTS
1 IT(Information Technology) 2 HR(Human Resource) 3 Training 4 Projects 5 Finance 6 CSCC(Central Supply Chain Cell) 7 CPPD(Central Purchase and Procurement Department) 8 Divisions 9 DRF(Dabur Research Foundation) 10 Operations 11Corporate Communication

FUTURE PLANS OF DABUR INDIA LIMITED

Speaking to Business Line,

Mr. Sunil Duggal, Chief Executive Officer, Dabur India, said: "The company's biggest growth areas in the current year will be the personal and healthcare segments. The pharma business would be led by the Pharma Management Committee headed by Dr. Anand Burman, Vice-Chairman Dabur India.

New Delhi Dabur India Ltd. has plans to launch an entire range of Ayurvedic products in the domestic market soon. The company is also focusing on exports of Ayurvedic products into new markets this year. With the Business Risk Management Framework, every employee will now be formally responsible for identifying business risks that surround their functions and make business risk management as part of their normal working practice said Mr. Rajan Verma, Chief Financial Officer, Dabur India.

CSR ACTIVITIES OF DABUR INDIA

This noble thought by its founder has been driving force behind Dabur India Ltds community initiatives. At Dabur, we firmly believe that an organization's true worth lies beyond its business, an is reflected by the service it renders to the community and society.

 OPD AND DIAGNOSTING FACILITIES PREVENTION OF FEMALE FOETICIDE

INCOME GENERATIONN PROGRAMMS

MOTHER AND CHILD HEALTH CARE EDUCATION AND LITERACY FREE CARE CAMPUS HEALTH SERVICES

STILL A LONG WAY TO GO.

Dabur believes in having a long term relationship with communities in and around its operational area, and in providing substances to regions that remain isolated and neglected.

 DABUR ranked as the No. 2 Most Social Brand of India, at the Click Asia Summit 2012. Dabur voted by consumers as the Indian Power brand 2011-2012 in a ICRR for Market Research.

Two consumer campaigns by dabur, for its brand Odomos and Real Activ have bagged international recognition at (PMAA).

 Real voted as the most trusted fruit juice bran by consumers for sixth year in a row. Dabur, Hajmola and Bab0ol amongst 100 Most Trusted Brand list, prepared by economic times Brand equity.

FINANCIAL POSITION

COMPETITORS OF DABUR
Ador Multiproduct Ltd. Amar Remedies Ltd. Bajaj Corp Ltd. Colgate-Palmolive (India) Ltd Emami Ltd. Gillette India Ltd. Ophthalmics Ltd. Godrej Consumer Products Ltd. Godrej Industries Ltd. Henkel India Ltd. Hindustan Unilever Ltd.

Morison (India) Ltd Magna Industries Exports Ltd Marico Ltd Paramount Cosmetics (I) Ltd Parikh Herbals Ltd. Ray Ban Sun Optics India Ltd.

THANK YOU..!!!