CORPORATE SOCIAL RESPONSIBILITY

SUBMITTED TO:Ms. MEENAL VASAL HOD (MGMT) CPU

SUBMITTED BY:GEET SAWHNEY MBA II SEM CPU

 Person going from one side of the canyon to the other a lot of clouds like fog. The point is going from one way of doing business to another is very tough. Theres a lot uncertainty. It takes a lot of skill, but we have to lift ourselves beyond that, above the fog, and thats not going to be a simple exercise. CSR is about seeing the forest, the fog, and seeing how we can get on the other side, and how we can be well-equipped for doing that. So probably we need to develop additional skills, knowledge, and understanding.

The message is that whatever we do today will have an impact on future generations. Its not just my kids or your kids or somebody elses. Its future generations. We should not hope that the walls we build to protect ourselves will be tall enough to protect our children. Only with very conscious effort we can make the world for them a better place to liveeven if we address our most selfish needs we have to address the needs of the next generation. Thats what CSR is about.

Definition of Corporate Social Responsibility

CSR is about how companies manage the business processes to produce an overall positive impact on society.

Definition
Achieving commercial success in ways that honour ethical values and respect people, communities, and the natural environment

Corporate Social Responsibility (CSR)

CSR in Equation Form Is the Sum of:
Economic Responsibilities (Make a profit) + Legal Responsibilities (Obey the law) + Ethical Responsibilities (Be ethical) + Philanthropic Responsibilities (Good corporate citizen) =CSR

Corporate Social Responsibility (CSR)

Evolving Viewpoints CSR considers the impact of the companys actions on society. CSR requires decision makers to take actions that protect and improve the welfare of society as a whole along with their own interests .

Drivers of CSR
The shrinking role of government Demands for greater disclosure Growing investor pressure Competitive markets

Benefits of CSR
Strengthened brand positioning. Enhanced corporate image. Increased ability to attract, motivate, and retain employees. Increased sales and market share. Increased appeal to investors and financial analysts.

CSR also known as

Sustainable Development Corporate Citizenship Triple Bottom Line Business Ethics Sustainable Business Practices

CSR EXAMPLES
IBM UK - Reinventing Education Partnership programme Interactions and sharing of knowledge through a web-based technology - the Learning Village software. Culture of openness and sharing of good practice AVON - a partnership with Breakthrough Breast Cancer, and its Breast Cancer Crusade has raised over 10 million pounds since its launch 12 years ago TOIs Lead India campaign, campaign for contribution towards educating the poor

overview
Amul (Anand Milk Union Limited), formed in 1946, is a dairy cooperative movement in India. It is a brand name managed by an apex cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), AMUL is based in Anand town of Gujarat and has been a sterling example of a co-operative organizations success in the long term. It is a state level apex body of milk cooperatives in Gujarat . It aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money.

Contd.
Members: 13 district cooperative milk producers' Union No. of Producer Members: 2.79 million No. of Village Societies: 13,328

Total Milk handling capacity: 11.22 million litres per day

Milk collection (Total - 2008-09): 3.05 billion litres Milk collection (Daily Average 2008-09): 8.4 million litres Milk Drying Capacity: 626 Mts. per day Cattlefeed manufacturing Capacity: 3500 Mts per day

Corporate Social Responsibility, The Amul Way

Corporate social responsibility (CSR) has been defined as the commitment of business to contribute to sustainable economic development working with employees, their families, the local community, and society at large to improve their quality of life, in ways that are both good for business and good for development. To meet with the CSR it is expected that a business in its entire procurement-productionprocessing-marketing chain should focus on human development involving the producer, the worker, the supplier, the consumer, the civil society, and the environment.

CSR-sensitive Organizational Structure

VILLAGE CO OPERATIVE SOCIETY

DISTRICT CO-OPERATIVE SOCIETY

STATE LEVEL CO-OPERATIVE SOCIETY

Contd
1st tier :- co-operative society at the village, of which; milk producers are voluntary members. They purchase milk form member & sell it to the district level co-operative. 2nd tier :- The district co-operative that processes milk into milk products, markets locally & sells surplus to the state co-operative for national & international marketing. There are 12 district cooperatives managed by a 15 member board elected by nominated representatives or chairmen of the village co-operatives. 3rd tier :- The state level co-operative - the Gujarat Co-operative Milk Marketing Federation (GCMMF) responsible for national and international marketing of milk and milk products produced and sold to it.

Contd
It encompasses the entire chain from production of raw material to reaching the consumer with the end product. Accumulation of human capital is important for the development and growth of any enterprise or economy. It believes that technology and capital are replicable inputs but not the human capital. They aim to provide remunerative returns to farmers and members. When the 2001 Gujarat earthquake struck, the Amul Relief Fund donated 50 million Indian rupees to reconstructing schools.

CSR-Sensitive Business Philosophy

The first step towards discharging the CSR is the business philosophy of the GCMMF. It is two-fold: one, to serve the interests of milk producers and second, to provide quality products to consumers as value for money. The milk producers are paid for their milk in accordance with market forces and realisation of value for their produce.

CSR-Orientation to Distributors & Retailers

In Amul Yatra the distributors and their salesmen are taken on a visit to Anand.
During this visit they are shown dairy plants, their upkeep, international standards of hygiene and quality, the practices adopted for clean milk production, and above all the cooperative philosophy. Through one to one talk with the farmers, the distributors and salesmen realise AMUL is a large business of small farmers.

AMUL RELIEF TRUST

Formed under the Chairmanship of Dr. V. Kurien in 2001 with a donation of Rs. 50 Millions for reconstruction of the school buildings damaged in the 2001 earthquake in the Kutch area.

The Trust reconstructed 6 schools damaged by the above earthquakeat a cost of Rs. 41.1 millions in Kutch area.

COMPANY PROFILE
Founded:1976, Bombay, India Founder : Anil Agarwal Headquarter : London, United Kingdom Employees:30,000 (2010) Products:Copper, Aluminium, Zinc, Lead, Gold, Iron ore,Metallurgical coke and Petrolium Revenue :US$7.873 billion (2010) Operating income : $1.653 billion (2010) Profit: $598 million (2010) Total assets: $23.887 billion (2010) Total equity: $11.357 billion (2010)

GROUP STRUCTURE

CSR
SUSTAINABLEDEVELOPMENT ENVIRONMENT HEALTH AND SAFETY PEOPLE OUR COMMUNITIES

Outreach and impact: 2005 - 2010

Strategic focus on 552 villages and 2.7 million people in eight States in India and four townships in Zambia Literacy and education initiatives for more than 140,000 children and adult illiterates A computer literacy programme in 300 schools and 315 literacy centres covering more than 140,000 students 28 company-run schools and a post-graduate colleges for girls reaching out to 16,000 students Health care services provided to 5.7 million people 18 company-run hospitals and health posts 250,000 children in 2,952 schools covered under the midday meal programme through eight centralised kitchens in Rajasthan, Chhattisgarh and Orissa 2,546 Vedanta Bal Chetna Anganwadi Centres covering 132,000 children

CONT..
Work in progress for a) the 350-bed Vedanta Cancer Hospital & Research Centre at Raipur in Chhattisgarh and b) the Vedanta Hindustan Zinc Heart Hospital at Udaipur in Rajasthan 13,840 acres of land brought under cultivation and watershed covering 17,425 farmers Veterinary services benefiting 456,581 cattle 27,100 women enrolled in 2,050 self-help groups with cumulative savings of Rs. 63.4 million 100 villages covered under the Integrated Village Development Programme A CSR Advisory Board in Orissa comprising eminent personalities to guide and periodically assess CSR performance CSR investment over five years of Indian National Rupees (INR) 463.6 crore (US$100.7 million). Our teams of 77 full-time development personnel, 342 community co-ordinators (who are natural leaders from the same communities) and 111 NGO and government partners have made our endeavors tremendously successful, resulting in rich dividends.

AWARDS
Construction Industry Development Council(CIDC), Viswakarma Award for Social Responsibility, 2010,BALCO Wockhardt Foundation, India Shining Initiative, "Best CSR in Mining Sector" award, 2010, Sterlite Industries (I) Ltd Bombay Stock Exchange, Runners up for Best Corporate Social Responsibility Practices,2010, Sesa Goa CII - National Award for Excellence in Water Management, 2009, HZL Ms Dhanalaxmi and Ms Maria Ponnammal of the Sterlite Women Empowerment Project, 2009, received the National Virtual Academy Fellowship award from the M.S. Swaminathan Research Foundation The CSR Green Triangle Award, 2009, Sesa Goa The Asian CSR Award, 2008, in the Poverty Alleviation category, HZL Business Leader: Fighting Malaria by the Ministry of Health and Zambia Association of Chambers of Commerce and Industry, 2008, KCM Golden Peacock CSR Award, 2008, HZL and BALCO Golden Peacock Global Award for CSR Reporting, 2008, Vedanta Resources plc FICCI Award for Rural & Community Development, 2008, HZL CII-ITC Sustainability Award, Commendation for Strong Commitment, 2008, to SIIL and Sesa Goa Think Odisha Leadership Award, 2008, made jointly by Tefl and Times of India Group for best CSR Practicing Company, VAL Jharsuguda Pegasus Gold CSR Award, 2008, HZL First Prize for Corporate Social Responsibility, for Sesa Goa Ltd by the Inspectorate of Factories and Boilers, Government of Goa, Government of India and Green Triangle Society, Goa St Johns Ambulance Award, 2008, VAL, Lanjigarh National Sustainability Award by Indian Institute of Metals in Pig Iron & DR Plant Category, 2008, Sesa Industries Ltd State Level Bhamashah Award for five units of HZL Nirmal Gram Puraskar, 2008, to Sukhawara Panchayat, of CLZS, HZL and BALCO for Sanitation Project by the President of India

THANK YOU!