A social action project pitch by Jamie Brown.

SOCIAL ACTION & COMMUNITY MEDIA.

To raise awareness or funds. To challenge ideologies and change attitudes/behavior. To Infiltrate the mainstream media with these.

Not solely for entertainment or profit (albeit fundraisers). Intended to engage with a particular community to facilitate media production and strengthen bonds.

THE ISSUE.

Media is increasingly apart of young peoples lives.

BODY-IMAGE ISSUES

TIME

THE ISSUE.

Media is increasingly apart of young peoples lives.

What about everybody else?

THE IDEA.

There is significant evidence that teaching media literacy can counter unrealistic media representations of the body:

Studies have found that even brief, peer-guided

workshops can effectively counteract messages that perpetuate unrealistic body images and promote unhealthy eating.
- GO GIRLS! Media Literacy, Activism and Advocacy Project

THE IDEA.

Workshops:

PRINT

Photo-manipulation and magazines encouraging body ideals.

Representation of body ideals in TV, Film and Music Videos. The emergence of these issues within social media, and the way in which we encourage it ourselves through peer comparison.

MOVING IMAGE

THE INTERNET

THE IDEA.

The clients of these workshops will be two groups of pupils at Long Stratton High School:
Compare

Year 7s / Lower School

Year 11s / Upper School

Educate on Media Literacy: Understanding about representation of the body in media and the correct thinking to counteract it.

THE IDEA.

Three short engaging films that:

Highlight the issue of media on self-image:

By studying the outcomes of the comparison activities. By comparing the results with previous studies and statistics. By documenting the lessons learnt in the workshops and conveying them to those watching, providing further media education to a wider audience.

Challenge attitudes and change ideologies surrounding the issue:

VISUAL STYLE.

Episodic style (Part 1, 2, 3). Limited film crew in workshops. Fly-on-the-wall style. Interviews with off-camera voice. Mostly voice-over presenting. Dynamic graphics and high production-value filming and editing to tell the story.

VISUAL STYLE.

TARGET AUDIENCE.

Young people aged 11-20. Mostly female.

More relevance to those with insecurities about self-image.

Westernised, heavily media orientated lives, specifically:

Readers of Womens/Teen Magazines.

Mainstream consumers of films, TV and music. (i.e. reality TV, RnB)

Social Networking users, particularly Facebook/Tumblr/etc.

Geographical preferences to UK, Norfolk in particular.

EXHIBITION & DISTRIBUTION

Internet YouTube:

Social Media distribution. Actively involve audience in sharing the films. Approach schools, particular the one I am working with, to display the finished films in aid of educating their pupils.

School assembles/PSHE lesson:

COLLECTING FEEDBACK

Privately uploaded pre-release that can only be seen with a direct link, sent to:

The school. Parents/Students involved. Focus group of young people.

Are there any questions?