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An Analysis on Telecom Sector of Bangladesh

MKT 412 Services Marketing 22nd October, 2012

Group Members
Name Abdullah Al Ahsan Md. Kamrul Hasan Shakera Ferdous Naim Md. Abu Saleh Abrar Rakin Sumaiya Murshed ID 081 297 530 092 0278 030 093 0942 030 093 0134 030 101 0376 030 101 0661 030

Bangladesh Telecoms Overview


Rapid Growth A Transformative Impact on the Economy BD Innovators in global telecoms Helping Bangladeshs Capital Market Development Greater Future Investor Focus on Telco Sector

What is Telecommunication?
Transmitting and Receiving Data's
Through wireless stations Satellite Cable Connections

Telecom Companies
Consisting Of Multinational Companies
Grameen Phone Bangla Link Robi Airtel City Cell Teletalk

Market Size and Compatibility


Small Market, Increased Demand Densely Populated Market Requirement for cell phone increasing Easy to Control due to market size

Current Facilities
2G network Data MMS WAP Internet

Upcoming Facilities
3G Network Video Calling High Bandwidth Internet

Interactive Facilities
Handset Charge Point STAR Customers Special Rate Talk time News Update Music Caller Tune

Employment Creation
Direct Employment
In the Office Call Centers Customer Care Centers

Indirect Employment
Distributor Recharge Dealer Balance Recharge

Employment Creation

Contribution Of Mobile Industry


Access to communications Mobile remittance Productivity Reduce Transaction Costs Provide Opportunities for Business Expansion Encourage Entrepreneurialism Improve The Ability To Search For Employment Facilitate Mobile Banking

Contribution Of Mobile Industry

Key Drivers of Mobile Penetration Rates


Relative Wealth e.g. GNP per capita Quality, availability, and pricing for T&T Service Innovative Service Offerings The Intensity of competition Variations Between National markets The Price of a Handset Acquisition Price of a SIM card

Key Opportunities
Expand Valued Added Services (VAS) Convergence will become more important Infrastructure Sharing

Challenges License Uncertainty and 3G Opportunity


Clarity on Process and terms of Telecom License Renewal 3G Networks are Expected to Significantly enhance user Experience 3G License Uncertainty

Challenges Taxation and Regulations


Bangladesh mobile telecoms consumers suffer one of the highest levels of taxation The Recent amendment to the Telecoms Act might increase the risks of arbitrary regulatory interventions

Challenges Taxation and Regulations

Telecoms sector major tax contributor

Conclusion
Rapid Mobile Phone Growth Should Continue New technologies should be introduce Competition shouldnt be interwind Industry merging for less resources

References
http://www.basis.org.bd/resource/TelecomChallenges.pdf http://www.teltech.com/wireless http://www.digitalbangladesh.com