Presented by Arshdeep soni 112261003 Pankaj ranwa 112261009 Rohit goyal 112261012 Abhilash maheshwari 112261014

What is Retailing
Most common form of doing business
It consists of selling merchandise from a permanent

location (a retail store) in small quantities directly to the consumers. These consumers may be individual buyers or corporate. Retailer purchases goods or merchandise in bulk from manufacturers directly and then sells in small quantities Shops may be located in residential areas, colony streets, community centers or in modern shopping arcades/ malls.

Retailing Defined
According to Kotler: Retailing includes all the

activities involved in selling goods or services to the final consumers for personal, non business uses. The Indian retail is dotted by traditionally market place called bazaars or haats comprises of numerous small and large shops, selling different or similar merchandise.

Retailing in India
The Indian retail industry is broadly divided into two segments: 1. Organized retailing 2. Unorganized retailing.

Organized retail

Self Service

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Copyright Dr. Harjit Singh (2010)

Organized Retail
Organized retail is nothing but a retail place where all

the items are segregated and brought under one roof. 4-9% of the total volume Licensed/registered retailers These include the corporate-backed hypermarkets and retail chains, and also the privately owned large retail businesses.
Examples: Pantaloon Retail, K Raheja Group, Tata group,

RPG group, Piramal Group, Bharti-Walmart, Reliance, AV Birla Group

Unorganized retail

Unorganized Retail
It refers to the traditional formats of low-cost

retailing The unorganized retailing comprises of mom and pop stores or kirana stores. These are very small shops located near the residential areas, popularly known as baniya shops.

Percentage of organized & unorganized retail across the Globe

Retail in future
According to a study the size of the Indian Retail

market is currently estimated at Rs. 704 cr which accounts for a meager 3 % of the total retail market. As the market becomes more and more organized the Indian retail industry will gain greater worth. The Retail sector in the small towns and cities will increase by 50 to 60 % pertaining to easy and inexpensive availability of land and demand among consumers.

Contd
According to a report, from the year 2003 to 2008 the

retail sales are growing at a rate of 8.3% per annum. With this the organized retail which currently has only 3% of the total market share will acquire 15-20 % of the market share by the year 2010.

Factors for the bright future of retail

The income of an average Indian is increasing and thus

there is a proportional increase in the purchasing power. Indian economy and its policies are also becoming more and more liberal making way for a wide range of companies to enter Indian market. Indian population has learnt to become a good consumer and all national and international brands are benefiting with this new awareness

Contd..
Another great factor is the internet revolution, which

is allowing foreign brands to understand Indian consumers and influence them before entering the market. Due to the reach of media in the remotest of the markets, consumers are now aware of the global products and it helps brands to build themselves faster in a new region