A PROJECT REPORT ON CONSUMER PREFERENCE TOWARDS THE ONLINE SHOPPING

OBJECTIVE

To study the online shopping behavior of customers To study the factors influencing online shoppers and con sumers To study the customers level of satisfaction with regard to online shopping To examine whether customers prefer online shopping t o physical stores.

INTRODUCTION

Indian economy is slated to grow by upward 6% annually in the next years which is among the highest rates of any big emerging economy. And quite a lot of this growth would be on the back of domestic consumption of goods and services. E-commerce is helping people in smaller towns in India access quality product and services similar to what people in larger cities have access to. Its being forecast that close to 60% of online shoppers would come from beyond the top 8 large cities by end of this year.

DATA ANALYSIS

AGE OF RESPONDENT:
Age Respondents

Below 20
20-30 30-40 More than 40

2
91 7 0

Age
0% 7% 2%

Below 20

20-30
30-40 More than 40

91%

GENDER:
Gender Respondents

Male

89

Female

11

Gender
11%

Male Female

89%

EDUCATION LEVEL:
Education Level HSC SSC Bachelor degree Master Degree Other Respondents 1 7 27 59 6

Education Level
1% 6% 7%

SSC 27% HSC Bachelor Degree

Master Degree
59% Other

OCCUPATION OF RESPONDENTS
Occupation Students Self employed Private sector Govt. sector Respondents 55 26 8 1

Other

10

Occupation
1% 8% 10%

Students Self Employed Private Sector 55% Govt. Service Other

26%

INCOME PER MONTH OF RESPONDENTS

Income Per Month Less than 10000 10000-20000 20000-40000 Above 40000 Respondents 34 17 20 11

Income Per Month

1% 9%

Less than 10000

29%
61%

10000-20000 20000-40000 above 40000

MARITAL STATUS
Marital Status Respondents

Single

80

Married

20

Marital Status

20%

Single Married

80%

Q.1 DO YOU HAVE YOUR OWN INTERNET CONNECTION.

Internet Connection

% respondents having internet

Connection

Yes
No

96
4

4%

Yes
No

96%

Q.2 ARE YOU USING INTERNET THROUGH?

Using Internet Through Mobile Laptop P.C. Tab Other

Respondent
62 72 22 2 2

2%

2%

22%

63%

Mobile Laptop

P.C.
Tab Other 73%

Q.3 HOW MUCH TIME YOU SPENT ON INTERNET FROM OFFICE?

How much time you spent on internet from office? Less than 1 hours 2 hours 3 hours 4 hours More than 5 hours None Respondents 11 18 3 10 18 41

11% 41% 17% Less than 1 hour 2 hour 3 hour 10% 3% 18% 4 hour More than 5 hou None

Q.4 HOW MUCH TIME YOU ON INTERNET SPENT FROM HOME?

How much time you spent on internet from home? Less than 1 hours Respondents 23

2 hours
3 hours 4 hours More than 5 hours None

20
7 8 7 35

23% 35% Less than 1 hour 2 hour 3 hour 20% 7% 8% 7% 4 hour More than 5 hou None

Q.5 HOW MUCH TIME YOU SPENT ON INTERNET THROUGH MOBILE/P.C./TAB?

How much time you spent on internet from home? Less than 1 hours 2 hours 3 hours 4 hours More than 5 hours None Respondents 25 24 13 8 12 15

15%

25%
Less than 1 hour 2 hour

12%

8% 27% 13%

3 hour 4 hour More than 5 hou None

Q.6 HAVE YOU EVER USED TELESHOP OR INTERNET PORTALS FOR SHOPPING?
Usage of internet portal for shopping

Respondents

Yes No

74 26

26%

Yes No

74%

(7) WHICH TELESHOP OR INTERNET WEBSITE COMES TO YOUR MIND FIRST WHEN SOMEBODY SAY ONLINE SHOPPING OR SHOPPING FROM HOME?
Website come first in mind of customers EBay Yebhai Mayantra Hime shop18 Flipcart Best buy Amzon Snapdeal Yep me Jabang Respondents 17 14 15 14 10 8 6 2 1 2

1% 2% 6% 8%

1% Ebay Yebhi Mayantra Hime shop18 Flipcart

17%

10%

14%

Bestbuy amzon Snapdeal

14% 15%

yep me jabang

(8) DO YOU FEEL THAT ONLINE SHOPPING IS BETTER THAN SHOPPING AT PHYSICAL STORE?
Do you feel that online shopping is Respondents better than shopping at physical store? Yes 70

No

30

30%

Yes
No

70%

(9) WHAT MOTIVATES YOU TO BUY PRODUCTS ONLINE?

What motives people to buy online?

Respondents
67
34 34 41 27 31 3
3% 31% 67% Easy Shopping Easy Payment

Easy shopping
Easy payments No hidden cost Wide range Convenience Fair price Other

27%

No hidden cost Wide Range Convenience Fair price

41%

34%

other

34%

(10) WHICH OF THE FOLLOWING SITES HAVE YOU VISITED?

Which of the following sites have you Respondents visited? E-bay Mayantra Flopcart Amazon Best buy Other 22 22 27 18 6 5

Sites
6% 18% 5% 22% E-bay Mayantra Flipcart 22% 27% Amazon Best Buy Other

Q.11 WHAT KIND OF PRODUCTS DO YOU BUY ONLINE?

What kind of products do you buy online? Respondents

Books
Music Clothes Mobile, Laptop Accessories other
1% 23%

18
13 27 18 23 1

18%

13% 18%

Books Music Clothes Mobile&Laptop Accessories

27%

Other

Q.12 HOW FREQUENTLY DO YOU SHOP ONLINE?

How frequently do you shop online? Once a week Once a month Once a year Other Respondents 16 28 33 23

23%

16%

Once a week 28% Once a month once a year 33% Other

Q.13 WHAT FACTORS HELP YOU TO DECIDE WHICH SITE TO USE FOR ONLINE SHOPPING?
What factors help you to decide which site to use Respondents for online shopping? Search engine Personal Recommendation Special offer on a site Online advertising other 28 16 38 17 1

1% 17%

28%

Search engine

personal Recomodatio
Special Offer on site 38% 16% online advertising Other

Q.14 HAVE YOU EVER PURCHASED FROM BRANDS OWN SITE? (LIKE WWW.LEVI.IN)
Have you ever purchased from brands own site? Respondents

Yes No

31 69

31%

Yes
69% No

Q.15 HOW YOU MAKE YOUR PAYMENTS ON THE INTERNET?

How you make your payments on the internet? Respondents Credit card or Debit card Cash on delivery Bank transfer 17 36 33

other

14

14%

17%

credit card or Debit card 33% 36% Cash on delivery Bank transfer Other

(16) WHAT ARE THE FACTORS DEMOTIVATES PEOPLE TO BUY ONLINE?

What are the factors demotivates people to buy Respondents online? Delivery problem Touch and feel effect After sales service Risk in payment Computer and internet literacy other 18 22 26 24 10 0

0%
10%

18%
Delivery problem Touch and feel efect 22% After sales service Risk in payment Computer and internet literacy

24%

26%

Other

Q.17 HAVE YOU FACE ANY PROBLEM WHILE SHOPPING?

Have you face any problem while shopping? Respondents Yes 36

No

64

36%

Yes 64% No

FINDING

I found that most of the time youngster who are from the age of 20-30 shop a lot on the net rather than other age limits. People used to do online shopping because of this convenience. From the research people want to buy online because of easy shopping and wide range of the product. People think that from the online shopping, they are get more discount compare to physical store. The three factors that were found show a significant in influencing online shoppers and consumers. The general distribution showed that the price was the primary factors for the entire sample population, and that second factor was trust was closely followed by convenience. Researcher segments the respondents through different variables found th at a segment were mainly trust oriented and the respondents had a high positive attitude towards purchasing books online.

CONT

From the research mostly online shopper purchased once a year and once a month. The main thing which is very common in the most of the people about online shopping is its risk of privacy i.e. Hacking of account number getting passwords and all.

CONCLUSION

The companies need to reduce the risks related to consumer incompetence tactics such as making purchase websites easier to navigate, and introducing internet kiosks, computer and other aids in stores. In addition to above, efforts need to be taken to educate the online buyers on the steps that need to be undertaken while making an online purchase. The feedback of an online buyer should be captured to identify flaws in service delivery. I found that it is a challenge for E- marketers to convert low frequency online buyers into regular buyers through successful website design and by addressing concerns about reliable performance. The quality of products offered online and procedures for service delivery are y et to be standardized.