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Group Members
Name Amit Singh Mayuri Ghag Talha Zahoor Neelam Shinde Roll No. 63 83 93 103
Introduction to Industry
Consumer Durables
Consumer
durables are the products whose life expectancy is at least 3 years. These products are hard goods that cannot be used up at once.
working
towards
improvements
in
infrastructure,
Rural electrification and implementation of goods and
service tax
Skilled low cost manpower
The Indian consumer durables can be segmented into three key groups
White Goods Refrigerator Washing Machine Air Conditioner Kitchen Appliances Grinders Microwaves Ovens Consumer Electronics Mobile Phones Televisions MP3 Players
Speakers
Audio Equipments
Irons
Electric Fans Chimneys Cooking Range
DVD Players
VCD Players
such as Brazil, Mexico, India and China have opened up and begun Rapid development, welcoming globalization
Industry suffered during the 2008-2009 period Projections for current year are very optimistic, as consumers
the competition
Refrigerators
Washing Machine
5-10
5-10
Colour Televisions
Clock Watch VCDs Black & White Televisions Consumer Electronics (Overall)
15-20
10 10 30 -20 9
Key Players
Whirlpool Appliances
Siemens Sony India Videocon Industries Blue Star Godrej
WEAKNESSES
1.Demand is seasonal and is high during festive seasons 2.Demand is demand is dependent on good monsoons 3. Poor government spending on infrastructure 4. Low purchasing power of consumers
Presence of established distribution networks in both urban and rural areas 2.Presence in well-known brands 3. In recent years organised sectors has increased its share in the market compared to unorganised sector
SWOT
THREATS
OPPORTUNITIES
1. The rising rate of GDP 2. Unexploited rural market 3.Rapid urbanisation and easy availabilty of consumer loans 4. In India, the penetration level of white goods is lower than in other developing countries
1. Cheap imports from Singapore, China and other Asian Countries 2. Heavy taxation in the country 3.Poor infrastructure, regular power supply is imperative for any consumer electronics product, but that remains a major hiccup in India
are imported
Threat of Substitutes
Unbranded products and cheaper imports could
Competitors Analysis
WHIRLPOOL
Today, Whirlpool is the most recognized brand in
home appliances in India holds a market share of over 25% manufacturing facilities at Faridabad, Pondicherry and Pune
Videocon
The group has 17 manufacturing sites in India
manufacturer in the world Multi Brand strategy with the largest sales and service network
SAMSUNG
The management philosophy represents the strong
determination to contribute directly tothe prosperity of people all over the world. The talent, creativity and dedication of thepeople are key factors to efforts, and the strides made in technology offer endlesspossibilities to achieve higher standards of living everywhere.SAMSUNG believes that the success of contributions to society and to the mutualprosperity of people across national boundaries truly depends on how we manage our company. The companys goal is to create the future with our customers Samsungprovides products like dishwaher, washing machine, microwave, refrigerator and air conditioners.
LG - Introduction
LG Electronics, Inc.(LG) is a global leader and
technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With annual worldwide revenues exceeding $40 billion, LG Electronics comprises five business units: Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications.
LG - Introduction
LG is one of the world's leading producers of
mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems In 1993, LG entered the Indian market through a joint venture with the Delhi-based consumer electronics company Best a vision for selling colour televisions under the brand name Goldstar.
The rise in disposable income of the rural families The economic boom Rural population involved themselves in business Increase white-collar jobs in nearby towns Commercialization of agriculture Saturation of the urban markets * Media penetration in rural areas (particularly satellite channels) Globalization Economic liberalization Revolution in the Information Technology Women empowerment Improving infrastructure
Goldstar producing Radio, TV, Refrigerator & AC LG group was the merger of two companies Lucky and Goldstar A wholly owned subsidiary of LG Electronics, South Korea Established in India in January, 1997 State-of-the art manufacturing facility at New Delhi / Pune Vision was to become a 'Health Partner' for its consumers
The CTV range offered by LG has 'Golden Eye' technology Entire range of LG air-conditioners have 'Health Air System' Microwave ovens have the 'Health Wave System Refrigerators have the 'PN System Washing machines have 'Fabricare System'
: Established LGEIL : Launched CTV,WM & : Launched AC : Inaugurated Noida plant : Started monitor production : Started PC production : Inaugurated Pune plant : Started GSM production : Started TFT monitor production : 5 star energy rating for product
Refrigerator Jan 1998 Apr 1998 May 2001 Jan 2004 Oct 2004 Apr 2005 Jan 2007 Apr 2007
Mission
To create value for customers . To respect human dignity .
STRENGTH
SWOT OF LG
WEAKNESSES
1. Transportation cost 2.Demand fluctuation handling capacity 3. Service quality
1. Manufacturing Unit at tax incentive area 2. Wide range of products to serve all category 3.Widest distribution network in the industry (47 branches, 10000 trade partners) 4. Highest share in home appliance market
SWOT
OPPORTUNITIES
1.Fast growth of home appliances market 2. Growing rural market in India 3. New technology 4. Increase in income level
THREATS
1. Cut throat competition 2. Korean rivals in Indian market 3. Raw material import duties 4. Price sensitiveness of the Indian consumer