Worlds largest producer of household products and major producer of consumer healthcare and personal products

RB Headquarter is in Slough, United Kingdom.

RB brands are found in millions of consumers homes in over 180 countries.

All Brands are Categorized into Six broad categories

Fabric care Surface care Dishwashing Homecare

Health and Personal care

Food

CATEGORY PERFORMANCE
Fabric Care26%* Surface Care17%* Dishwashing11%* Home Care14%* Health Care26%*
Personal Care26%* Food3%* Pharmaceutical

FABRIC CARE
Market Position
No.1 worldwide in Fabric Treatment and Water Softener categories. No.2 worldwide in Garment Care.

Key Brands
Calgon Vanish Spray n Wash Woolite

It is the only water softener recommended by leading washing machine manufacturers. Sold in over 20 countries, it is a clear No.1 in each one

Vanish is the leading global trusted stain removal expert for both fabrics and carpets

Spray 'n Wash provides effective and safe stain removal on all kinds of laundry fabrics

Woolite is a range of detergents that actively protect clothes against wash-related damages

SURFACE CARE
Market Position No.1 worldwide in Surface Care with leading positions across the five product groups Key Brands
Cillit Bang Lysol Dettol Harpic

It is now in over 50 countries with the following range of products: Lime & Grime, Degreaser and Stain & Mildew Triggers, Grease & Floor and Stain & Floor Dilutables and Stain & Toilet lavatory cleaner.

Lysol is the No.1 disinfectant brand in the US, with over 50% of households using Lysol products.

Dettol is the No.1 anti-bacterial cleaning range in the UK. Dettol Anti-bacterial Surface Cleanser safely kills harmful bacteria such as Salmonella, Listeria and E-Coli

Harpic toilet bowl cleaner has been successfully extended to 47 countries on a platform of powerful cleaning. Harpic provides a full range of liquid toilet bowl cleaners, tablets, wipes, toilet bowl blocks, cistern blocks.

DISH WASHING
Market Position No.1 worldwide in Automatic Dishwashing Key Brand Finish

Finish is RBs global brand of automatic dishwashing products UK, Italy, Scandinavia, Australia, New Zealand, Japan and Korea. Finish offers a complete range of detergents and additives in a choice of formats and variants

HOME CARE
Market Share No.2 worldwide in Air Care, Pest Control and Shoe Care

Key Brands
Airwick Mortein

This pest control brand is famous for its Louie the Fly cartoon character advertising in Australia, which has been used for over three decades. Louie is now being used in South Asia for Mortein and in Malaysia, Singapore and Thailand for Shieldtox.

Airwick is now in 85 countries and offers consumers a large and growing range of fragrances and formats, including plug ins, battery operated devices, candles, gels and aerosols. They are used to eliminate bad odours, freshen and fragrance the air, but also, increasingly to create ambience.

HEALTH CARE
Market Position
Nurofen and Gaviscon are leading Analgesic and GastroIntestinal brands in Europe and Australia. Strepsils is No.1 in Sore Throat globally. Mucinex is the No. 1 cough brand in the US.

Key Brands
Strepsils Mucinex Nurofen Gaviscon

Strepsils is the world's leading sore throat medicine. Trusted by consumers and pharmacists alike, this leading brand is now present in over 100 countries

Mucinex is the US' leading cough and decongestion remedy. This brand came with the acquisition of the Adams business.

Gaviscon is a well-established heartburn and indigestion remedy which provides long lasting relief though its unique raft-forming mode of action.

Available in 90 countries, Nurofen is the fastest growing analgesic brand globally and the leading analgesic brand in UK, Australia and New Zealand

PERSONAL CARE
Market Position
Dettol is the No.1 worldwide brand in Antiseptics. Veet is the No.1 depilatory brand worldwide. Clearasil is the No.1 brand in Europe across all markets it plays in.

Key Brands
Veet Dettol Clearsil

World leader in depilatory products and trusted by millions of women worldwide. Veet markets a range of products that help women radiate a sexy femininity by giving them beautiful, touchably smooth skin.

As the world's leading brand of Antiseptics and a trusted champion of family health, Dettol products offer a high standard of germ kill and are recommended by healthcare professionals for their proven ability to keep families healthy

The expert in spot care, Clearasil is renowned for its highly effective range of acne treatment creams, facial washes and cleansing pads which give consumers the confidence of visibly clearer skin

FOOD
Market Position Frenchs is the No.1 brand of mustard in the world, with over 30% of the North American market. Franks Red Hot Sauce is the regions No.1 hot sauce. Cattlemens Barbecue Sauce is the No.1 barbecue sauce in Foodservice

French's mustard has delighted consumers for over 100 years and been America's favorite since 1904, with 125 million bottles sold each year. Using the finest grade mustard seeds, French's Classic Yellow remains the No.1 bestselling mustard in American homes. The French's family has grown to include a variety of flavors: Honey Dijon, Spicy Brown, Horseradish and Honey.

COMPETITORS
Procter and Gamble Unilever Henkel S C Johnson Johnson & Johnson

Procter & Gamble

Procter & Gamble Co. is a American multinational corporation headquartered in Downtown Cincinnati, Ohio that manufactures a wide range of consumer goods. 23 of P&G's brands have more than a billion dollars in net annual sales, and another 18 have sales between $500 million and $1 billion Net Revenue $78.9bn.

Unilever
Unilever is an Anglo-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products

Unilever owns more than 400 brands

Net Revenue is $52.77bn.

Henkel
Henkel AG & Co. KGaA is an international company headquartered in Dsseldorf, Germany
Present in 125 countries Net Revenue is $17.99bn.

S C Johnson
S.C. Johnson & Son, Inc. previously known as S. C. Johnson Wax is a privately-held, global manufacturer of household cleaning supplies and other consumer chemicals based in Racine, Wisconsin It has operations in 72 countries and its brands are sold in over 110

Net revenue $ 8.75bn.

Johnson & Johnson

Johnson & Johnson is a global American pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886 Its products are sold in over 175 countries Net revenue $61.9bn.

Growth in last few Year

Thank You
LAKSHIT KAPUR M.COM (SEM 2) ROLL NO :5505 lakshjit.kapur@yahoo.in