Presentation on research methodology

By Ketan Kumara swamy

research
It means a care full investigation or enquiry specially through search for new facts in any branch of knowledge It is a systamatic effort to gain new knowledge It is a movement that is movement from the known to the unknown it is a voyage for discovery

Objectives of research
To gain familiarity with a phenominon or to achieve a new thing To portary accurately the characteristics of a particular individual situation or a group To determine the frequency with something accur ,or with which it is associated with something else To test hypothesis of a casual relationship between variables

Motivation of research
Desire to get a research degree along with its consequential benefits Desired to face the challenges to unsolved problems Desired to intelectual joy of doing some creative work Desire to be service to society Desired to get respectability

Significance of research
Research help human being in the way of civilisation Research applied in many field
Like economic , psychology , sociologyetc Research helps doing complex problems and finding a solution for that Research has its specific significance in solving various operational and planning problems of business and industry

Research process
Formulating the research problems Extensive leterature survey Development of working hypothesis Preparing the research design Determining sample design Collect data Process of data Analysis of data

Cont
Hypothesis testing Interpretation of results Perperation of report

Limitations of research
Lack of scientific training in the methodology of research Insufficient interaction between researcher and business establishment They does not exist a code of conduct for researcher Library management and functioning is a great problem

Research design
Before going to conduct any kind of research every research must know and have a basic knowledge about these questions they are
What is the study about? Why the study is made? Where will be the study carried out? What type of data is required? what technique of data collection will be used? How data will analyse?

Types of research design

In the case of exploratory In the case of descriptive and diagnostic In the case of hypothesis testing

Types of research
Descriptive research Analytical research Applied research Fundamental research Quantitative research Qualitative research Conceptual research Emphirical research

data
Collection of raw material is called data Normally there are two types of data methods are there they are
primary data Secondary data

Research survey on coffee consumption

In this research we are conducted a extensive survey about coffee consumption ,about
How the coffee consumption is different by different people Which catogery people are mostely likes coffee What are the reasons to increase of coffee consumption How the coffee industries are growing up

Objectives of the study

To find out the consumer behavior towards different. brands of coffee in Delhi city.
To know the consumer's opinion to use coffee. To recommend the new opportunities in the market for the improvement of sales and consumer satisfaction towards particular brands of coffee.

Scope of the study

The marketing research in this context is concerned with one of its several function namely marketing research which deals with the study of the market for analyzing the consumer behavior and consumer attitude towards different brands of coffee in Delhi city. The result of the study helps coffee industry and coffee planters to get feedback of the coffee consumers in the fastest growing city in asia viz Delhi, about their attitudes and behavior towards different factors.

 Limitations of the study It is confined to Delhi city It is confined to coffee users only The sample size is confined to 100 people.

 Research design of the study

This project is a descriptive research with seeks to find out "what will be the coffee consumer towards different brands of' coffee". Sampling plan

Sampling plan can be classified into 3 sections as mentioned below :

Sampling unit Sampling unit referrs to who are the sample target. in this project study, the sample units are the business class, executives, professionals, house wives, students and the worker class.

 Sources of data Primary data Seconary data Questionnarie Books Journals Boards Publications Reports Management review Newspapers

 Data collection instruments .

In this study conducted the foremost data collection instrument that has been used is the questionnaires. the questionnaire has been designed both open and closed ended questions. Field work Questionnaire was distributed at office establishment, colleges, and houses, colleges.

Data Analysis & Interpretation

particular Male female total No of respondent 53 47 100 percentage 53 47 100

Analysis:
Out of 100 respondents surveyed 53% of them are male consumers & 47% of them are female consumers.

Age group
Age group 15 t0 35 35 to 45 Above 45 No of respondent 47 36 17 percentage 47 36 17

total

100

100

Analysis:
Out of total number of respondents surveyed majorities i.e. 47% of the respondents belongs to the age group of 15-30 years, 36% of them belongs to the age group in between 30-45 years and the rest i.e. 17% of them belong to the age group 45 years and above

Occupation

no of respondents

percentage

business class

21

21

worker class

40

40

Housewives

10

10

Students

29

29

Total

100

100

Analysis:
Out of 100 respondents surveyed 76% of them are daily coffee drinkers and 24% of them are occasionally coffee drinkers

Consumption of coffee
no of respondents 76 24 percentage 76 24

category Daily occasionally

total

100

100

Alternate choice among the respondents

Alternatives no of respondents percentage

Tea
Milk soft drink Nothing Total

41
22 18 19 100

41
22 18 19 100

Consumption of branded
particulars branded no of respondents 50 percentage 50

unbranded

36

36

both

14

14

total

100

100

Based on season
season no of respondents percentage

summer

winter

35

35

rainy

42

42

can't say

15

15

total

100

100

Attribute of coffee respondent perseption

attributes taste quality flavor aroma energy price packaging manufacturer's name no of respondents 46 25 18 20 6 40 2 2

The reason for why cofee is consumed most often

reasons refreshing reduce fatigue habit daily routine family trend fighting headache to prevent sleep to promote sleep no of respondents 79 14 33 35 18 16 11 1

Respondents rated the overall quality of a branded coffee

particulars very good good medium poor no of respondents 40 45 10 5 5 5 percentage 40 45

total

100

100