Social Networking

Group Members: Premjith Sarath Abhilash Adarsh Thomas Srinath

SOCIAL NETWORKING
A social networking service is an online service, platform, or site that focuses on facilitating the building of social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections.

Features of social networking

A way to connect and have fun with friends Social networks allow people to communicate needs within a community of friends and receive immediate responses With no control on your settings, information will be dispersed to your friends, their friends, and so on Can reconnect with old friends

twitter
Fastest

growing social media

network 75 million users by 2011 Micro-blogging service 140 characters Twitter profiles Twitter advertising

twitter in business
Plan

your approach Remember Twitter's limitations Attract followers Fresh is best Harness your followers' followings Segment your audience Track your Twitter results

Founded by Mark Zuckerberg

As of Sep 2012- 1 Billion Users

Benefits of Facebook for business

Facebook is a low-cost marketing strategy Share basic information about your business Share pictures and videos from your business Talk to existing and potential customers

YouTube
Began

in 2005 Largest video search engine free and highly popular video sharing service Single click sharing entertainment, promotions and instructions YouTube videos YouTube Insight

YouTube in business
Include

a 'call to action' Manage feedback Improve your search engine optimisation Promote your customers Encourage video sharing Track your YouTube results

 People in professional occupations Founded in Dec 2002 and launched on May 5, 2003 Used for professional networking As of Jan 2013 200 million registered customers in 200 countries

flickr
Owned

by yahoo Popular photo sharing community 20 million unique visitors

Flickr in business
Advertise your company, products, services Upload quality photos Write appropriate text Find and join appropriate groups Link prominently from your web site to flickr Take part in the Flickr community

Why is social media so important for businesses?

It finds you customers and builds business It gives businesses the ability to find out what people are saying about them (and others) in their industries It introduces your brand It gives you feedback about your brand It provides a test audience (vs. focus groups) Sets your reputation as a valuable and

Pros & Cons Of Social Networking

Pros.

Keeping in touch with family and friends from across the nation and the world
Old friends - reconnecting

Sharing pictures & videos Following politics Networking for employment

Pros (For Business)

Constant flows of information. Breaks down barriers between people Obtain information from their demographics

Customer insight
Responding in real time to customer

Pros Cont.

Make valuable business connections Build your brand Decrease market research costs More penetration into the market

Cons.
The risk of identity theft and fraud. The personal information of users can be used. Spreads rumors Wastage of time Business become more exposed. Competitors too will be getting information about as easily.

Conclusion
Increase in mobile social media usage Evolving social advertising Managing big data