1. List all of the symbols you can identify. 2. What do you think they represent?

Sun beginning of all sources of life

Unilever: Representation & Institution

LO To identify the values of Unilever To distinguish between institution representation and responsibility

Our new identity is an expression of vitality, which is at the heart of everything we do our brands, our people and our values. Each icon within our logo represents an aspect of our business.

In the UK
16 of our 40 brands are market leaders: Persil, Dove, Magnum, Flora, Marmite, Lynx Unilever's origins date back to 1885 when William and James Lever launched Sunlight, the world's first branded and packaged laundry soap London is home to one of our two global headquarters Annual UK sales of nearly 2.5 billion Euros. We go to great lengths to ensure that that we build on and maintain the trust between our business and the people who buy our products. This trust is earned through the way we care about and contribute to the society and not just through the benefits our products deliver. Through employee volunteering, community work and charitable donations, we contribute around 8 million to projects in the UK, including pioneering initiatives in sustainable development, education, the arts, and nutrition and health. These projects include the Persil's Get Creative Campaign, the Unilever Series at Tate Modern in London and the Flora Fit Street campaign.
To identify the values of Unilever To distinguish between institution representation and responsibility

Unilever makes and sells products under more than 400 brand names worldwide. Two billion people use them on any given day. Here is a selection of our top brands, available in many countries.

1. Why would a company change their brand names in different countries? 2. How many brands are for deodorants or body spray?

1. How is Dove represented? 2. How does it appeal to the target audience? 3. How does it make the target audience feel about the brand?
To identify the values of Unilever To distinguish between institution representation and responsibility

Dove Evolution
http://www.youtube.com/watch?v=k8vD7frg Qq8&list=UUMyQnqVe4lTNJEORky9FhA&index=14 What message is it sending? Is it sustainable? http://www.youtube.com/watch?v=ailiddrgP0
To identify the values of Unilever To distinguish between institution representation and responsibility

Dove vs. Lynx

How does Lynx give an oppositional view to what Dove stands for?

Responsibility?
1. Is it the agency or client's responsibility to market their products in ways that don't contradict each other? Or is it their responsibility to connect with the market of the individual brand? 2. Is there a distinction between owning inherently opposed brands (such as a chocolate bar and a diet product) as compared to choices made at the strategic level (supporting female objectification and condemning it)?

To identify the values of Unilever To distinguish between institution representation and responsibility