136: Kunal Thakur 135: Nirav Thakkar 88: Naseerudin idiris : Kiran Darekar

Services

marketing is marketing based on relationship and value. It may be used to market a service or a product. 7 Ps Use is inseparable. Services do not possess material form. Use of a service is inherently subjective.

 DEFINATION
Hotel

is defined by British low as a place where a Bonafide traveler can received food and shelter, provided he is in the condition to pay it and is in a fit condition to be received.

 The

Hotel Industry originated in the 6th century B.C. It is one of the oldest endeavor. The hotel industry in India is one of the fastest growing sector of our economy. The hotel industry in India seconds China in the Asia Pacific region. It is valued at $23 million (Rs.11976 crores).

Intangibility
Hotel Services Heterogenity

Inseperability

Perishability

MARKET SEGMENT

Economy / limited services hotels Mid Market Hotels All suite Hotels Time share Hotels Executive Hotels Luxury / Deluxe Hotels

According to Size Small Hotels (150 rooms)

Medium

Hotels (up to 299 rooms)

Large

Hotels (up to 600 rooms) Large Hotels (above 600 rooms)

Extra

Level of Services World Class Services

Mid

Range Services / Limited Services Hotels

Economy

Ownership and Affiliation Independent Hotel

Chain

Hotels
Hotels

Franchisee

According to Star
One

Star (*) Two Star (**) Three Star (***) Four Star (****) Five Star (*****) Five Star Deluxe (*****deluxe)

24 hour Services : Business Centre Concierge Services Doctor on call Duty Manager In-Room Dining Laundry and Pressing

 Foreign

Currency Exchange Gymnasium

Restaurants, a Lounge and a Bar Art Gallery Baby Sitting Service

Strength s

Natural & cultural diversity Demand-Supply gap Govt support Increase in market share Poor support infrastructure Slow implementation Rising income Open sky benefits Fluctuation in international tourist arrival Increasing competition

Weaknes s

Opportu nities

Threats

Taj Hotel established on December16, 1903.

Taj Hotels resorts &places comprises 57 hotels in 40 location across india. 18 International Hotels in the Malaysia,Australia.UK,USA,Sri lanka, Africa. Taj is recognised as the premier Hospitality provider. Innovator in dining:- Taj was the first to introduce thai,Italian ,Mexican into the country.

Apart from strengthing our position in the domestic market. We have adopted a vision to make Taj brand more popular in the International. The only way to do it is to either acquire premium hotels or enter into management contracts.

Embrace

talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presence.increase domestic dominance and create value for all stakeholders.

higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment.
was a proliferation of the Taj Presidency hotels not only in new cities, but also smaller towns. action plan is more opportunities, adding to and complementing the brand

There

The

Health & Fitness facility to its Guests.

Latest cardico vascular machines, strengthtraining equipment. Spa also includes steam rooms &sauna,specialized treatment rooms. swimming pool, Gardens, Waterfall The beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men &women.

The

brand Taj Hotels Resorts and Palaces comprises 58 hotels across India and 17 hotels globally. The hotels are grouped into 3 categories - Luxury, Leisure and Business.
Taj Luxury Hotels offer lavish accommodation, gourmet specialty restaurants and bars, fitness centres and spas and well-equipped business and banquet facilities. Leisure Hotels are targeted at family holidays and include beach resorts, garden retreats, palaces and historic and pilgrim centres with a wide variety of activities for all age groups. Business Hotels offer contemporary business facilities and modern conveniences and are located in the heart of Indias key commercial cities and towns.

The

Taj

Taj

Brand loyalty Credibility Huge Reputation Patent protection

High cost service Not proper network in semi-urban Lack of safety measure

Rising income Globalization New Geographical location

Fluctuations in international tourist arrivals Increasing competition Terrorism

Porters Five Forces Analysis

Suppliers
Many available suppliers THREAT: LOW

Potential Entrants Global hotel groups entry THREAT : MODERATE

Industry Competitors
Oberoi groups Leela group of hotels THREAT: HIGH

Buyers Global tourists Medical tourists Industrialist people

THREAT: MODERATE

Substitutes Customer Need

Good Hospitality Hygiene food and environment Small lodges THREAT: HIGH (because of new class, Low otherwise)

 Taj

Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan.
After entering into strategic marketing alliances with Silver sea Cruises and Korea's Shilla Hotels & Resorts, Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels & Resorts, one of the largest international hotel groups in Japan.

 The

Indian Hotels Company Limited (IHCL), which owns and operates Taj Hotels, Resorts and Palaces, acquired the 100-room W Sydney from the Harileela Group for A$36 million. The property was re-launched as BLUE Sydney, a Taj Hotel in February 2006.

Growth in the Indian tourism industry has fueled the growth of Indian hotel industry. The 'Incredible India' destination campaign and the recently launched 'Atithi Devo Bhavah' (ADB) campaign have also helped in the growth of domestic and international tourism and consequently the hotel industry. Also India has been ranked as the fourth most preferred travel destination from 167 countries There is a boom in the overall economy. The thriving economy and increased business opportunities in India have acted as a boon for Indian hotel industry. The arrival of low cost airlines and the associated price wars have given domestic tourists a host of options. Thus, the increase in the need for accommodation has hugely increased the demands for hotels which in turn has boosted the growth of the hotel industry in India.

 Hospitality

experts believe That the Indian hotel industry Will witness higher than usual growth in the coming peak season. was an increase of 15 % in the number of international tourist arrivals in India and 14 % in the forgien exchange earnings in the first quarter of 2006 as compare to the same period last year. non-luxury segment in particular has been parking up with more and more investors spotting the demand supply imbalance and growth in spending among middle-class Indian.

There

The

The outlook for the hospitality market in India is optimistic .

The thriving economy and increased business opportunities have acted as a boon for Indian hotel industry. Hospitality organizations will have to find alternative avenues to attract and hire employees, and have policies and practices in place to retain quality employees.