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The Cable Television Networks (Regulation) Act, 1995 (CTNA) Advertising Standards Council of India (ASCI)
Banned Products
Products whose advertisement have been banned by Indian Government are as follows:
1. 2. 3. 4. 5. Liquor and Cigarettes Tobacco products Wine Liquor or other intoxicants Infant milk substitution
Royal Stag
Harbhajan opting out of working at his fathers ball bearing factory to play cricket with the end punch line saying make it large in life. Video
Royal Challenge
A major property of the UB Group in the form of Royal Challengers Bangalore playing in IPL.
Examples
COMPANY NAME SEAGRAMS MC DOWELLS SURROGATES COMPACT DISCS WATER AND SODA
BAGPIPER
GODFREY PHILIPS RED AND WHITE
BACARDI
KINGFISHER SMIRNOFF ROYAL CHALLENGE ARISTROCRAT
Examples
COMPANY NAME JOHNY WALKER FOUR SQUARE WHITE MANIKCHAND WILLS LIFESTYLE GOA GUTKHA SURROGATES SODA WATER RAFTING AND GLIDING FILMFARE AWARDS APPARELS, CLOTHING ACCESSORIES. PAN MASALA
PAN MASALA
PAN MASALA
Seagrams Chivas
Teachers whiskey Seagram
Gold Flake
Four Square Classic Manikchand
Tennis Tournaments
Boat Racing Polo Events and Golf Film-fare awards
Wills
Total new segment identification Wills Lifestyle apparels.
Infant food
Baby food manufacturers created a doubt in the minds of mothers that their milk may not be the best for their babies, particularly if they have been ill or they are working mothers. It is against the law to influence a mother into thinking that her own milk is less than best for her baby.
Arguments in Favour
60000 Cr. Indian Beverage Industry* Restricted and Controlled Environment 22000 Cr as revenue to Govt.* Same is the case with Tobacco and Beer Industry
*http://www.mbaskool.com/business-articles/marketing/169-surrogate-advertisingsoftly-promoting-hard-products.html http://www.scribd.com/doc/29025421/Surrogate-Advertising
Arguments in Against
Direct Impact on the consumption habits Indirect impact on lower Income group
Harm to consumer
The advertising is designed to sell liquor/cigarettes but pretends to be all about water or apple juice! Its like everyone knows what is going on: 1.The manufacturers know what the real reason for the ad is, 2.The consumers know what is really been advertised, and 3.The government knows that too.
Future Prospects
Never been easy for liquor companies to advertise in India so surrogate advertising is a route to make their brand names visible. No. of brand extensions available Ex.: CDs, mineral water, achievement awards, even an airline and an IPL cricket team
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