M K PONDA COLLEGE OF BUSINESS AND MANAGEMENT

BBA IV SEMESTER
PRESENTATION ON SWOT ANALYSIS OF COLGATE PALMOLIVE COMPANY
SUBMITTED TO: PROF. RICHA JAIN SUBMITTED BY: SANJU MISHRA

SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a companys strategic situation. The technique is based on the assumption that an effective strategy derives from a sound fit between a firms internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firms strengths and opportunities and minimizes its weaknesses and threats.

 Colgate-Palmolive

Company (Colgate) is one of the leading consumer products company in the world. It offers products in various categories including oral care, personal care, household surface, fabric care and pet nutrition. The company has operations in over 200 countries across the world. It operates in North America, Latin America, Europe/South Pacific and Greater Asia/Africa. It is headquartered in New York and employs about 36,600 people.

 Parent Company - Colgate Palmolive Category - Consumer Products Sector - FMCG Tagline/ Slogan - Colgate World of Care USP - Colgate toothpaste brand is one the most respected brands in the world Segment - Products and services for daily needs Target Group - Every household especially the middle class Positioning - A company which makes products for caring for its consumers

Strength: It is one of the biggest brands in the personal care consumer products industry It has over 38000 employees globally One of the market leaders globally with excellent R&D Colgate focuses on four core businesses: Oral Care, Personal Care, Home Care and Pet Nutrition Colgate has excellent reach and distribution and its products are available in over 200 countries Excellent advertising and brand visibility of products with a strong customer loyalty for brands

Weakness: Market share is limited due to presence of other strong FMCG brands. Fake brands are supplied under their brand names. Opportunity: Tap rural markets and increase penetration in urban areas. Mergers and acquisitions to strengthen the brand. Increasing purchasing power of people thereby increasing demand. Growing global oral hygiene market. Threats: Intense and increasing competition amongst other FMCG companies. FDI in retail thereby allowing international brands. Competition from unbranded and local products.