PRESENTED TO

PROF. A R MISHRA

PRESENTED BY
CHANDRA SEKHAR DAS

It is the strategic management of activities involved in aquisition and conversion of materials to finished products delever to the customer.
Supply chain is the system by which organizations, make and deliver their products or services according to market demand

Achieving high level of customer satisfaction. Getting continuous feedback from customer. Selection of best supplier that will help to reduce the cost. Reducing the cost to customer through having effective distribution system. Risk minimization.

TYPE
INDUSTRY FOUNDED HEADQUARTER KEY PEOPLE PRODUCTS REVENUE

Public
Consumer goods 1987 Bandra,mumbai,india Harsh mariwala Edible oil,Hair oil,Skin care,Febric care etc. 4,OO8.3 core
1000

EMPLOYEE

The company was originally a joint venture between a Lever group company and Nissin of Japan In 1988 The Company was incorporated on 13 th october, under the name of Marico Foods Ltd. In 1989 The name of the Company was changed to Marico Industries Limited. Marico acquires HLL`s Nihar for Rs 216 cr in 2006

These are the activities concerned with receiving the materials from suppliers, storing these externally sourced materials, and handling them within the firm.

Here goods are received from a companys suppliers. MARICO purchase their raw material from all around the world. In order to maximize their availability of raw material Marico maintain good relationship with their suppliers. MARICO use JIT (Just in Time) approach for handling of raw material

These are all the activities concerned with distributing the final product and/or service to the customers.

MARICO manage their Distributor and Super Distributor in different rural and urban area. MARICO make their product easily assessable

Aggressive strategy
Forecast accuracy was at 70% In sufficient secondery data Poor distribution channel

ERP
Minet

APO

BIW

ERP, APO, BW - April 2001 MIDAS for Distributors - Nov 2001

Improved forecasting accuracy from 70% to above 80%

Reduced Planning Production Cycle Time. Improved planning and operations of the distribution network Improved visibility of internal operations