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XLMiner
Data description
Our past campaign data has the following customer attributes: Customer ID Customers Age Professional Experience Family Income Credit Card average annual spending Education Level #appliances owned Did this customer accept past campaign offer?
The last variable is the known outcome of the past campaign. Our Data Mining model will use this for Supervised Learning.
The variable labeled as PersLoan? is binary: 0 means the customer was not interested in the Personal Loan. 1 means the customer was interested.
Partitioned Data
XLMiner creates a Partition Sheet that shows the data split into Two partitions.
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The Summaries show us the classification error percentages i.e. how well the model is predicting
Other outputs (like the Tree here) will tell us the decision rules that the model is suggesting.
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In the Training data where we already knew the outcome, 156 will buy were predicted correctly, and 38 wrongly. 1801 Wont buy were predicted correctly and merely 5 wrongly.
Here are the corresponding error percentages. The errors are not very small but could still indicate a workable model.
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With our Tree model, we get a much superior result. In less than 500 mailers sent to high probability customers, we would get nearly 170 successes!
If customers were targeted randomly, we would expect this outcome. For instance, 1000 mailers would probably yield less than 100 customers.
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Probability of success is computed for each record. This is what helps XLMiner suggest selective records (customers) to target. Predicted values can be seen against the actuals here.
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Multiple Linear Regression Logistic Regression Classification & Regression Trees Neural Networks k Nearest Neighbors Nave Bayes Classifier Discriminant Analysis
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Principal Components Analysis k-means Clustering Hierarchical Clustering Self-organizing Maps (coming soon) Affinity Market Basket Analysis Here are some sample outputs from these methods
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Height of the bars is a measure of dissimilarity in the clusters that are merging into one.
Smaller clusters agglomerate into bigger ones, with least possible loss of cohesiveness at each stage.
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www.xlminer.ncom
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An easy to use an excellent, inexpensive add-on that greatly expands the capabilities of Excel.
XLMiners documentation is remarkably good
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More Resources
For your initiation into Data Mining: Free evaluation download Online Courses at www.statistics.com
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www.xlminer.com
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