Technology as Communication Enabler

Presented By Arun Sharma Parul Kaushik Pooja Ratra Surender Sharma

Agenda
Communication - Technology Platforms Advantages of Technology as Communication Enabler Disadvantages of Technology as Communication Enabler Challenges Future Scope & Evolution

Communication & Technology

Means of communication have drastically changed throughout the years

Before & After

BEFORE

AFTER

Before & After

BEFORE AFTER

So what has changed?

Sender Driven Receiver Driven

One to Many
Controlled

Many to Many
Un - Controlled

Advantages

Financial Savings Tasks can now be completed with a touch of a button.

Allowed small businesses to compete with larger organizations.

VoIP and Cellular technology, has drastically reduced call rates.

The biggest advantage:

Equally affordable by small businesses and global corporations.

Advantages
Faster Communication Increased speed of communication No need to wait for days Faster Interpersonal communication; no need to plan for conferences

Advantages
Specialized Employment Increased employment IT Tools managed by skilled professionals

Need of training and development professionals

Disadvantages
Social medias impact on inter-personal relationships. Health hazards Cultural & political hazards Cyber-crimes Corporate misuse by employees

Inter- personal Relationships

Social media distancing people from real world

93% of communication is non verbal

Freedom of speech
Intolerant behavior in political and right wing

Curbing basic rights to express and victimized

Physiological hazards
Time spent by youth is increasing manifold Brings unique health hazards & stress Exposure to radiations is increasing manifold Multitasking is increasing and taken for granted

National security hazards

Facebook is largest growing internet community community in India It can be misused and inflated messages can flow across disturbing communal harmony

Challenges

Challenges for society

Challenges for organizations

Challenges for society

Technology enabled education - distracting uses of electronic media -Big challenges for parents and education system Technology enabled second life on virtual world for individuals in media rich homes

Challenges for Organizations

Virtual teams create new challenges of team effectiveness Working on conference calls being the most misused/overused mode for communication

Employee friendly policies like work from home becoming popular difficult for Human resources to create tangible environment & links

The big challenge - How do employees in a virtual context build and sustain organizational identification relationships?

Future Scope - Evolution

Evolution of Technology

Google Glasses

Near Field Communication

Immersion

Cloud Computing

Evolution of Technology

Technologies with 6th sense

Future of Marketing

Dual Screen Tablets

Gestural Input Devices

Thank You!