Scribe Strategies & Advisors

Pu blic Relati ons

1660 L Street, NW Suite 504

Washington, DC 20036
Tel: (202) 393-4884
Fax: (202) 466-5565
www.scribeus.com
 Scribe Strategies & Advisors
Public Relations

Introduction
Scribe Strategies’ Public Relations Practice: Overview
Areas of Expertise: Editorial and Marketing Support, Publicity Coordination and Message
Shaping, and Corporate Branding

The Scribe Advantage:

•Detailed, Reliable Attention for both Planned and Spontaneous Public
Relations Needs Provided by Senior Level Specialists
•Respected Depth of Experience Supporting a Range of Clients from
Government Agencies to Private Clients
•Established Expertise in Publishing Articles, Writing Speeches, Preparing
Marketing Materials as well as a Deep Contact Base to Disseminate those
Products

Capabilities:
•Professionally Refined Editorial Skills Employed in Speechwriting and Ghost
Writing for Distinguished Clients
•Wealth of Personal Contacts and Access allows Scribe to Organize Events for
Clients Needs -- from News Conferences to Private Gatherings
•Strong Reputation in Determining Suitable Market Brand and ability to
Publicize and Solicit Expansive Media Attention
 Scribe Strategies & Advisors
Public Relations

Introduction
Defence Publicity and Promotion

Scribe Strategies is strategically partnered with Strix Consultancy to provide a

comprehensive approach for defence and national security clients

Strix does ONLY defence and aerospace and therefore understands the
client and the business environment

Strix can deliver complex technology messages for high-level and

general audiences, simply and understandably

Strix helps companies strategise for the international marketplace; we

recast promotional materials and messages to appeal to local audiences
on the export scene. Simply translating from the mother tongue is not
enough: clients need to rethink messaging as well

Strix uses award-winning trade journalists and former trade journalists

with decades of experience
Scribe Strategies & Advisors
Defense and Homeland Security
Introduction
Scribe Defense: Overview
Areas of Expertise: National Security, Defense, Homeland Security, Aerospace

The Scribe Advantage:

•Personalized service and attention from global network of senior
experts
•Combination of policy expertise and in-depth knowledge of defense and
homeland security industry
•History of successfully creating opportunities and solving problems for
clients within a wide range of political climates and economic conditions
•Acute understanding of the intersections among the institutions of
government, business, media and technology

Capabilities:
• Corporate Strategic Planning • Market Strategies and Assessment
• Mergers and Acquisitions • Policy and Regulatory Support
• Business Development • Due Diligence
Scribe Strategies & Advisors
Defense and Homeland Security

Introduction

Strategic Corporate Planning

Scribe Strategies and Advisors offers comprehensive strategic planning formulation

and implementation assistance

Analyze customer budget trends and priorities

Provide outline determining expected future areas of customer
investments and divestments
Prepare a customized analysis of the trend implications for
specific clients and market segments
Conduct initial-level scouting and due diligence for proposed
M&A transactions and strategic alliance partnerships
 Scribe Strategies & Advisors
Defense and Homeland Security

Introduction

Business Development and Marketing

Scribe Strategies can provide assistance in identifying new business opportunities

and help bring them to fruition

Assist foreign companies in entering the US market in addition to

developing business strategies for US firms seeking new overseas
markets
Foster client’s ability to enter new markets to capture sales in the areas
of defense, homeland security, and intelligence
Advise clients of new opportunities in time to get ahead of
competitors and capitalize on the most promising prospects
Engage key decision-makers to ensure success in any business
venture pursued
Scribe Strategies & Advisors
Defense and Homeland Security

Introduction

Policy and Risk Analysis and Support

Scribe Strategies’ network of talented and experienced experts help navigate the
pitfalls of the policy process

Provide comprehensive policy and risk analysis support

Track the regulatory process and furnish implications of germane

legislative or administrative changes made by the US government
Assist with policy formulation utilizing a strategy to maximize
impact on centers of influence

Meticulous Successful
Knowledge of
Policy Future
Risks
Examination Endeavors
Scribe Strategies & Advisors
Government Affairs

Introduction
Scribe Strategies’ Government Affairs Practice: Overview

Areas of Expertise: Capitol Hill, Governmental Agencies, International Governments

The Scribe Advantage:

•Personalized Governmental Affairs Attention from Senior Level
Consultants
•Innovative Strategic Planning and Unique Relationships with Political
Leaders
•Specialized Knowledge and Ease of Access to Both Parties in
Government when Necessary
•Acute Understanding of the Intersections among the Institutions of
Domestic and International Governments

Capabilities:
•Strategic Government Relations Planning
•Access and Insight into Key Agencies, their Bureaucracies, and Leadership
•Influence Policy through Established and Respected Presence on Capitol Hill
with Individual Members, Committees, and Staff
Scribe Strategies & Advisors
Government Affairs

Introduction

Strategy and Planning

Scribe Strategies and Advisors offers comprehensive strategic government relations

planning formulation and implementation assistance

Combine Extensive Contacts with Policy Expertise to Achieve a

Personalized Method of Approach for Clients’ Political Needs

Utilize Exhaustive Professional Experience in the Political, Legislative

and Regulatory Processes to Capitalize on Future Political Environments

Navigate Partisan Politics with an Acute Understanding of the Changing

Tide in Political Appointments and Relationships

Unlike Other Consulting Firms, Scribe Follows Through with All Steps,
both Grand and Minute, Required to Successfully Formulate and
Execute a Strategic Plan
Scribe Strategies & Advisors
Government Affairs

Introduction

Government Relations

Scribe Strategies can contact the right people to achieve fast results in an ever
changing political environment

Strong Working Relationships with the House Ways and Means

Committee, as well as the House and Senate Appropriations, Armed
Services and Homeland Security Committees

Inclusive Political Strength Gained from Influence at the Treasury and

Commerce Departments, and within the DOD, Intelligence and DHS
Funding Apparatuses

Our Strategic Plans Boast of an Impressive Record of Achievements

Due to Knowledge of Procedures and Ability to Reach Decision-Makers

Valuable Relationships with Political Leaders at each Junction of the

Federal System Bolsters our Reputation and Results
Scribe Strategies & Advisors
Public Relations

Our Services & Expertise

Providing the ideal comprehensive solution

Economics
Ensure success of client's
business ventures

Politics
Communications
Provide strategic advice
Tailor client’s public
regarding governmental
message and image
branches and agencies
 Scribe Strategies & Advisors
Public Relations

I. Government Relations

1. Excellent working relationships to solidify

Access to Key Officials involvement in the policy and
appropriations processes

2. Present accurate depiction of political

Issue Briefings climate and establish strategy to achieve
specific goals

3. Provide “opportunities analysis” that

Procurement Landscape Analysis identifies optimal department or agency and
funding source

4. Prepare client testimony for presentation

Congressional Testimony before congressional committees

5. Draft provisions and provide continual

Drafting of Legislation
advice during the legislative process
 Scribe Strategies & Advisors
Public Relations

II. Defense and Homeland Security

1. Analyze trend implications and advise how

Strategic Planning Services to best position companies to take
advantage of new realities

2. Maintain fresh outlook from breaking into

Identify Business Opportunities new markets to expanding a company’s
share of existing markets

3. Assess national security and the associated

Provide Political/Military Insight business climate in relation to changing
political and military situations
 Scribe Strategies & Advisors
Public Relations

III. Business Development

1. Detailed experience with Executive Branch

Public Policy Experience and agencies, including: DoD, DHS, State,
USAID, Office of the USTR

2. Augment business expertise in the field and

Cultural Sensitivity/Language Skills heighten successful business ventures
through specialized knowledge

3. Provide financial analysis for opportunities in

Risk-management/Financial Services the United States and the developing world
 Scribe Strategies & Advisors
Public Relations

IV. P.R. & Media Consulting

1. Write both short and long articles,

Ghost Writing marketing pieces, and advertorials, as
specified by the client

2.
Speechwriting Write orations to large and small groups

3. Publicity Coordination & Set up news conferences, receptions, and

other events to enhance client visibility
Message Shaping while helping shape desired message

4. Utilize specialized market knowledge to

Branding create easily recognized and respected
corporate brand

5. Pursue requests for clients to appear in

Soliciting Media Attention print or on TV and radio programs
Scribe Strategies & Advisors
Public Relations

The Scribe Team

Scribe Strategies and Advisors

*Our Team *United States Consultants *International Consultants

Joseph J. Szlavik, Jr. Ambassador Joe Melrose Gary Dixon

Thomas S. Kim Bill Piekney Rob DeGova
Andrew R. Koch Ted Poatsy Hubert de Naouris
Richard E. Sincere Ben Wickham Norbert Garret
Osama Elsharabassi Tom Gorman Erika Ludwig Burk
Phillip W. Allen Rey Maduro Mario Brero
Whitney R. White Anthony McCall-Judson
Mark S. Mazanek Jack Platt
Junsuk Park Michael Sulick
David S. Dubroff David Manners
Kristin Jackson
Chris Yeon-Hwa Chung
 Scribe Strategies & Advisors
Public Relations

Biography
Andrew R. Koch Vice President, Scribe Strategies and Advisors’
Defense and Homeland Security Practice

Work History
• Washington Bureau Chief for Jane’s
Defense Weekly, (continues to write
a column for Jane’s)
• Four time Award Winner for
Education
Journalistic Excellence
• M.A. from George Washington
• Senior Think Tank Analyst for Center
University Elliot School of
for Nonproliferation Studies and
International Affairs
Center for Defense Information
• B.A. from Boston University
• Has appeared in the New York Times,
Major: International Relations
the Washington Post, the Los Angeles
Times, the Charlie Rose Show, CNN,
BBC, NPR, ABC, CBS, CNBC and
other media outlets
 Scribe Strategies & Advisors
Public Relations
Biography
Joseph J. Szlavik, Jr.
Education
• M.A. from American University in
Corporate Communications
• B.A from Catholic University of America
Major: Political Science
Minor: Spanish, Philosophy
• Associate of Science and Associate of
Liberal Arts from Valley Forge Military
College
President, Scribe Strategies and Advisors
Work History
• Washington-based International
Consulting Firm
• States News Service business bureau
• Special Assistant in the Office of
Enforcement at the U.S. Customs
Service
• Liaison at the Office of Cabinet Affairs
and Office of Legislative Affairs
• Policy Analyst at the Office of Policy
Development
• Advance Team for Bush-Quayle 1988
Presidential Campaign
 Scribe Strategies & Advisors
Public Relations

Biography
Richard Sincere Senior Consultant, Scribe Strategies
and Advisors’ Public Relations Practice

Work History
• Free-lance writer and editor, former clients
include several Washington think tanks, U.S.
government agencies, and foreign political
leaders
• Research associate at the Ethics and Public
Education
Policy Center, specializing in U.S. defense
• M.S. in International Relations from
policy and U.S.-African relations
the London School of Economics and
• Editor of quarterly newsletter for the Center
Politics
for Strategic and International Studies
• B.S. from Georgetown University,
• Director of international economic affairs at
School of Foreign Service
the International Freedom Foundation in
Washington, D.C.
• Author of The Politics of Sentiment:
Churches and Foreign Investment in South
Africa; Sowing the Seeds of Free Enterprise:
The Politics of U.S. Economic Aid in Africa
 Scribe Strategies & Advisors
Public Relations

Biography
Strategic Partner, Scribe Strategies and
Clifford Beal
Advisors via The Strix Consultancy

Work History
• Award winning former Editor for Jane’s
Defence Weekly and Jane’s International
Defence Review, overall 20 years’ experience
as an international defence journalist
• Named Editor of the year in 2000 by the
Education British Society of Magazine Editors
• BA from the University of • Managing Editor of McGraw-Hill Magazine,
Vermont Major: History Defense World

• MA in International Relations • American Institute of Aeronautics and

from the University of Sussex, England Astronautics, devised and implemented a
public affairs program to raise awareness of
importance of US Space Programme after
the Challenger disaster
• Editor for the Journal of Defense and
Diplomacy
Scribe Strategies & Advisors
Public Relations

Scribe Affiliate Offices

*International Affiliates
Baghdad, Iraq
*National Affiliates Doha, Qatar
Washington, DC Geneva, Switzerland
New York, New York London, United Kingdom
Philadelphia, Pennsylvania Nairobi, Kenya
Houston, Texas Paris, France
Pretoria, South Africa
Seoul, South Korea
 Scribe Strategies & Advisors
Public Relations

Contact Information

*Scribe Strategies and Advisors

1660 L Street, NW Suite 504

Washington, DC 20036

Tel: (202) 393-4884

Fax: (202) 466-5565

www.scribeus.com
info@scribeus.com