Agri tourism

Description of business
Attracting travelers or visitors to an area or areas used primarily for agricultural purposes. People are more interested in knowing, how their food is produced and want to meet the producers and talk with them about what goes into food production. Provide awareness about different functions involved in farming. Provide rural environment and food.

Goals and Objectives.

To capitalize on the growing interest of people in rural areas. Help the farmers earn additional revenue besides farming activities, thus increasing their prosperity. To generate more employment and encourage entrepreneurship. To develop backward and remote areas by attracting tourist in rural areas.

Products/Service Description..
Activities: bed and breakfast camp sites youth camp farm vacation (farm stays, feeding animals, picking fruit/vegetables) rental cabin for day trips/picnics weddings, receptions, honeymoons Special attention will be given for the safety & environment in the whole package.

Products/Service Description..
Fresh products and value-added products
pick your own fruit/vegetables. sell canned foods on farm: apple butter, relishes, wine, honey, jams and jellies. sell herbal/organic products: candles, potpourri, handicrafts, wool, handmade sweaters.

Marketing Plan.
Visit schools, Colleges and local groups Direct tie-ups with IT and BPO companies Organizing corporate events Special focus on MBA colleges Organizing special packages for Families and community groups Pricing strategy will be cost based.

Operations Plan..
Manage everything from transport, accomodation, boarding etc. Tie-ups with villagers having entrepreneur spirit. Maintaining cleanliness in the surroundings Having properly trained tourist guides Target area initially- Nandivly (Mulshi)

Capital expenditure
Farm Construction - Rs.200000 Farm Equipment - Rs.125000 Vehicles - Rs.175000 Total Investment - 500000

Source of finance
Promoters contribution Rs 300000 Bank Loan Rs 200000

Income Statement
Particulars Revenue:Sale of Tickets Sale of value added products Expenses:Farm Maintenance including feed Salaries & Wages Advertisement Refreshment Stationery & Miscellaneous Depreciation Profit Year 1 Year 2 Year 3 390000 20000 500000 40000 600000 50000

120000 150000 50000 67500 20000 50000 -47500

150000 170000 40000 75000 20000 50000 35000

180000 200000 35000 85000 25000 50000 75000

Thank You.