Kalipayan Resort & Hotel

Operations Management

Company Profile
a family corporation owned by renowned businessman Eduardo Vega Diaz, his wife
Carmelita Concengco Diaz, and is represented by their three children as Board of Directors. located south of Manila at Kilometer 29 Emilio Aguinalo Highway Dasmarias, Cavite. It is a few kilometers away from prime tourist destinations and is situated in the neighborhood of major malls and entertainment centers. The Resort is situated near the university district and is also close to distinguished companies such as Toyota, Honda, Ford, Hyundai, and Mitsubishi to name a few. There are 5 golf courses within 20 kilometers of the Resort, The Orchard being the closest. Industrial giants San Miguel Brewery Corporation and EDS-EMI Yasaki are also within the vicinity. The Resort has 25 friendly and well-trained, full-time staff that cater to the guests' every need. Kalipayan Resort is a favored venue for Weddings, Debuts, Baptismal Gatherings, Birthday Parties, Business Seminars, Meetings, Company Outings, Graduation Ceremonies, Christmas Parties, and other special occasions. The Resort's Hotel is also a popular choice for long-staying guests and businessmen.

Brief History
Before Kalipayan Resort opened its doors, the owners have had a long history in the
hospitality industry. They opened their first hotel in Lipa City, Batanggas in 1979 named D' Family Crowd Hotel and Restaurant. It was a small hotel with 14 rooms that also had a small venue with a 200 seating capacity, which the Rotary Club of Lipa City as well as Kiwanis Club members frequented for their meetings. The venue also served as a discotheque-bar and restaurant. It closed in the year 1985, when Mr. Diaz decided to focus all his energies on his rapidly growing Customs Brokerage business. In 1993, they opened Pahiyas Restaurant in the, then thriving, Coastal Road restaurant cluster built on stilts over the Manila Bay. Pahiyas was a popular restaurant for a number of years before they shut their doors in 1999 to operate a small concession that provided staff meals inside the production plant of industrial giant EDS-EMI Yasaki along Emilio Aguinaldo Highway in Imus, Cavite. The land where Kalipayan Resort is situated used to be a sleepy farmland in the rurality of Dasmarias, Cavite back when Mr. Diaz bought the property in 1990. It opened its doors to the public in the year 2000, after a labor of love that lasted a decade. The owners decided on the name Kalipayan, which in the Visayan dialect means happiness. Upon opening, the Resort included a Chinese restaurant called Fung Lok within its vicinity that eventually dissolved to make room for the Resorts growing demand for various functions and events. Now more than a decade old, Kalipayan Resort Hotel and Restaurant is a veritable institution in an area which the Department of Tourism has proclaimed to be The Tiger of the South.

Mission
Our goal is to deliver a high standard of
service that will exceed every guests' expectations. We aim to make each guest leave our Resort with a smile. We will strive to obtain our guests' loyalty through the quality of care we provide and the value we put in their patronage.

Vision
We envision serving our community through a
conscious participation in protecting our environment by using renewable materials in our service as much as possible and encouraging our guests to actively participate through the implementation of a simple conservation and recycling program. We hope to continue as leading exemplars of quality and value among our industry peers and remain competitive while the city of Dasmarias continues in its development.

Values
Unity Teamwork Professionalism

Business Strategies
Customer Driven Service Company very much concern not only in gaining their customers satisfaction
but their loyalty instead SWOT (Strength, Weakness, Opportunities and Threats) Core competencies: cost, time, flexibility and quality Trainings and seminars to employees Quality considerations within the company: (a) facilities that should be complete, flexible and maintained since they have variety of offered services. (b) Market understanding and skill in understanding customer wants that should be possessed by the management. (c) Financial and marketing know how especially in attracting customers. (d) They use the latest technology such as surveillance camera.

Job Design and Work Measurement

Two shifting schedule: 6:00 am to 2:00 pm and 2:00 pm

to 10:00 pm Job rotation employees have free houses together with their families assured with the credibility of their wages and given complete benefits Human Resource Department is the one handling when it comes to the compensation separate record of collection for entrance fees and for food and beverages performance appraisal is done individually by department

Inventory Management
Two types of inventory that they track and kept:

-raw materials inventory -finished goods inventory Inventory used in three different ways: -anticipation inventory -fluctuation inventory -lot-size inventory Fixed Order Quantity daily basis conducted by the Human Resource Department

Operations Planning
hybrid aggregate planning using both demand based and capacity based but not on the same
time Demand based -customers demand instead the capacity is being adjusted -proactive option happens during lean season Capacity based -adjusts their capacity instead the demand -happens during unexpected fluctuation of customers that causes them to have insufficient labor force They are not using a fixed aggregate planning method since their work design is quite complex and flexible

Materials Planning
Human resource personnel handle it together

with the operations manager They plan materials according the demand and its type They dont do enterprise resource planning instead they conduct an open forum in order to solve company issues This involves everyone in the resort including the owners and the OJTs

Operations Scheduling
they have four facilities that could be used in gatherings like get
togethers, birthdays, debuts, anniversaries and other occasions. event date must be reserved two to three weeks prior to the arrangement of catering and facilities first come, first serve basis The resort can accommodate three different occasions in a day. The four facilities of the resort have its own different characteristic has regular employees as well as on-the-job trainees They are using Finite Loading because they calculate the capacity or workload of an employee depending on the demand that was needed pool cleaning a daily basis

Comparison: Kalipayan Hotel and Resort vs. Water Camp

Job Design and Work Measurement
In workers compensation, both water camp and
kalipayan give minimum wage to their employees. Water Camp gives additional pay to lifeguards and employees doing accounting tasks while kalipayan includes service charge and overtime fee. Water camp employees can do scrap fund, it is collected through selling recyclable materials while Kalipayan employees dont. Kalipayan Hotel and Resort used to give free meal to their employees but because employees usually have rice leftovers, their management decided to discontinue providing free meals. Water Camp provides free meal for their employees. Kalipayan and Water Camp has the same job design. Although workers in kalipayan kas wider scope in terms of their stations while Water camp staffs has specific stations where they focus for their whole shift.

Inventory Management Operations Planning

Kalipayan uses cycle counting while Water

Camp uses periodic counting.

Kalipayan uses hybrid while water camp

uses chase. Kalipayan and Water camp use both demand and capacity based option.

Materials Planning

Both Kalipayan and Water Camp exhibits

coordination among its units. In Kalipayan, there is a meeting or open forum that includes the owners while in Water Camp there is none.

Operations Scheduling

Both resorts are using first come first

serve method. Both accept OJTs.

There is a reservation for both resorts.

Analysis and Forecast

1.
Which company is better today in terms of tactical operations management? Why?

When it comes to the daily operations, Kalipayan and Water Camp is almost equal except that there are some aspects on which Kalipayan is better. These are on Inventory management of which Kalipayan uses daily base counting. Next is the job design which we can say that kalipayan is more pro workers than Water Camp since in Kalipayan they give housing benefits for free and they value their workers. There are more employee benefits in kalipayan than in Water Camp. Also Kalipayan offers a wider scope of work than Water Camp. This helps avoid employee boredom and provides more experience and opportunities to their staffs. With regards to their operations planning, Kalipayan uses hybrid which is very flexible and the best method to use. Kalipayan also use both demand and capacity based options which makes them more effective and efficient that they are not prone in losing customers. Also Kalipayan is more organize when it comes to their daily operation since they have a fixed daily schedule for every shift they have. Kalipayan also has a better compensation system and they have a complex human resource department of which includes marketing and purchasing.

2. Considering the actual tactical operations management of the competing companies, is there a good chance for the lagging company to surpass the leading company? Explain.

Yes there is a great chance that the lagging company which is Water Camp will be able to surpass Kalipayan. This will be possible if they will study their competitors first. In this way, they will be able to know their weaknesses and strengths. Whats important is their weaknesses for this will be their basis for improvements. They must also study their market in order for them to know what their customers really want. They must also research on the latest trend and technologies that they can add to the resort.

3. If you were the Operations Manager of the lagging company what would you propose and implement within the next 12 months to be at par with your competition? Being the operations managers of Water Camp we would propose the following: Providing a wider scope of work for the employees. In this way they will be able to develop their skills and be more competitive compared to the workers of other resorts. We will be able to experience employee boredom through this. Giving more benefits to the employees. In this way they will be able to feel that the management values them. This also creates motivation. We can also change the way we plan our daily operations and inventory. We can have a system that will include the suppliers and customers like Electronic Data Interchange. In this way the suppliers will be able to become aware of our needs and the customers will also become part of the company.