Beruflich Dokumente
Kultur Dokumente
Company background
When was it started Any important events in its history Vision and Mission Its products and services Company URL Share holding pattern at a high level Face value and current market price
2012 Semester 3 SM usn 2
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Environmental analysis
Status of macro environment factors affecting the industry and How these factors are impacting the company Use PESTLE model if possible
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Competition
Major competitors and their shares Major competitive advantages and disadvantages of competitors
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SWOT Analysis
Strengths here Weaknesses here Possible strategies here
Opportunities here
Threats here
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Companys competitiveness
Generic strategy that the company follows Companys value chain activities Companys business model What is the companys market share in different product lines Collaborations, Strategic partnerships, JVs, mergers, acquisitions etc and how they fit with overall strategy About backward and forward integration Geographic scope and expansion plans
dd/mm/yy 2012 Semester 3 SM usn 8
Companys competitiveness - 2
Comparative financial analysis of key ratios and what they indicate about the company vis--vis competition Embed annual report for past two years Highlights of qualitative analysis from annual reports Companys strategy business level and functional level what are they likely to do in the future
dd/mm/yy 2012 Semester 3 SM usn 9
Conclusions
Your conclusions about company and its strategy List of websites you visited to collect the information
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10