Beruflich Dokumente
Kultur Dokumente
Marketing Mix
promotion.
Packaging
Energion Milk Powder :
Aluminum can-Longer shelf life.
Aluminum foil-plastic laminatesprevents contamination, O2
and Phosphorous. Prevents heart ailment, colon cancer, type-2 diabetes, and obesity. 5 variantsoriginal,strawberry,chocolate, mango and badam.
Price/ Rates: 1 Ltr = Rs.40 500 ml = Rs.22 250 ml = Rs. 14
Energion Cheese
I want my cheese..
Three flavors.
Great tasting recipes.
Price/ Rate
200 gm = Rs.60
500 gm = Rs.150
Packaging
Wax paper- Prevents
Energion Butter
Melts in your MouthNot in your Hand.
Cooking condiment. Control of body fat levels. Immune function. 2 variants salted and
Packaging
Heavy duty aluminum
foil-prevents molding.
Pineapple. Price / Rates : 100 gm = Rs.18 250 gm = Rs.54 500 gm (tin ) = Rs.110
Packaging
Aluminum foil flap-
prevents contamination.
Glass bottle- Air tight
container; reusable.
Why should customer consume Locus Energion products..? Essential component of diet.
Lactose aides' diabetics. Lean muscle growth. Health drink on its own.
Reproductive system & aides in cellular growth. Vitamin D helps your bones, Joints,& Heart. Vitamin K aides in proper blood clothing. Vitamin E is an antioxidant that protect cell membrane & stimulate your bodys immune responses to disease.
Sources of finances :
Initial investment of Rs.6.5 Cr. IDBI = 3.0 Cr Proprietors Fund= 3.5 Cr TOTAL CAPITAL = 6.5 Cr Note : ( Bank charges Interest @ 14 p.a % for 5 years )
Place
Our main target areas are: Karnataka Goa Mumbai
Schools and colleges
Local retailers
Airport
Local restaurants
Competitors
At present- 4 main competitors : Amul India Nestle Amway Nandini Others
Market Share
8 7 4 45 35
Amul
Nestle Amway Nandini Others
Promotion
Social media. Low cost outdoor
banner. Tie up with local sports committees and local sports authority. Newspaper, magazines and pamphlets. Mid-day meals programme.
Marketing Segmentation
Milk powder and tetra pack
and colleges.
Marketing strategies
Pull Strategies:
Word of mouth Add value to products Social Media Marketing Guerilla marketing
Creating a niche