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Excellence in Business, 3e
Chapter 14 - 1
Marketing Intermediaries
Wholesalers Retailers
Excellence in Business, 3e
Chapter 14 - 2
Excellence in Business, 3e
Chapter 14 - 3
Excellence in Business, 3e
Chapter 14 - 5
Types of Wholesalers
Merchants
Full-Service
Agents or Brokers
Real Estate Agents
Rack Jobbers
Limited-Service Drop Shippers
Prentice Hall, 2007
Securities Brokers
Insurance Brokers Manufacturers Reps
Excellence in Business, 3e Chapter 14 - 6
Customers of Retailers
Other retailers Wholesalers Organizations
Excellence in Business, 3e
Chapter 14 - 7
Benefits of Retailers
Save time Save money Build traffic Add convenience
Excellence in Business, 3e
Chapter 14 - 8
Excellence in Business, 3e
Chapter 14 - 9
Consumer preferences
Nonstore retailing
Excellence in Business, 3e
Chapter 14 - 10
Mail-order firms
Automatic vending Interactive kiosks
Excellence in Business, 3e
Chapter 14 - 11
Retailing Innovations
Multichannel retailing Hybrid formats Retail theater Pop-up stores
Excellence in Business, 3e
Chapter 14 - 12
Excellence in Business, 3e
Chapter 14 - 13
Channel Selection
Market coverage Cost Control Channel conflict
Excellence in Business, 3e
Chapter 14 - 15
Market Coverage
Distribution
Intensive
Selective
Exclusive
Excellence in Business, 3e
Chapter 14 - 16
Market Coverage
Distribution
Intensive
Selective
Exclusive
Excellence in Business, 3e
Chapter 14 - 17
Cost Factors
Selling
Storage
Distribution
Excellence in Business, 3e
Chapter 14 - 18
Control Issues
Distribution channels
Shorter
Longer
Overall control More Less
Prentice Hall, 2007 Excellence in Business, 3e Chapter 14 - 19
Channel Conflict
Inadequate product support
Too many intermediaries
Excellence in Business, 3e
Chapter 14 - 20
Excellence in Business, 3e
Chapter 14 - 21
In-House Operations
Forecasting Order processing Inventory control Warehousing Materials handling
Excellence in Business, 3e
Chapter 14 - 22
Outbound Transportation
Rail Truck Water Air Pipeline
Excellence in Business, 3e
Chapter 14 - 23