Strategic Quality Management

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Introduction
The 2nd world war was won by quality control and by utilization of modern statistics. After the 2nd world war the importance of quality management has increased. Many authors has given their views on strategic quality control. Juran defines SQM as the process of establishing long run quality goals & defining the approach to meeting those goals. SQM is developed, implemented & led by upper Powerpoint Templates level management. Page 2

 The strategic impact of quality is reaching that companies which do not accept quality as the measure of improvement. Strategic quality goes beyond competitive advantage through functional excellence. At the fullest, quality is an entire system of thought. The quality implementation must be organization-wide because all the functions are interrelated. Now-a-days many companies are using strategic quality Powerpoint management like, Volkswagen Templates Page 3 in Brazil, Honda in America, Johnson & Johnson

Phases of SQM
Establishing Quality Goals (1)

Quality Strategies (5)

Developing Quality Profile (2)

Phases

Designing for Quality (4)

Listing annual Quality Objectives (3)

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Jurans views
Jurans lessons for developing strategies for the world class quality are. 1. Implementation of stretch goals and benchmarking 2. Development of necessary infrastructure 3. Implementation of multifunctional processes 4. Demonstrated leadership 5. Incorporation of quality plans into corporate business plans.
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Need of SQM
Quality management is a major factor in achieving competitiveness. With the increased globalization & liberalization of local economies, it has become compulsory for all business to develop strategy. Such strategies often recognize quality management as their focal point. However, the rapid globalization and increased competition it is very difficult to survive in the local market without strategies.
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Continue.
Developing countries must start thinking for developing long term strategies. Japans success today did not start overnight. After 2nd world war Japanese products were rejected all over the world for their poor quality. After 1954 they had started with a new era with Demings approach to develop a quality strategy.
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Dimensions of Quality

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performa nce Safety Features

Customer Service

Dimensions of Quality

Reliability

Appearan ces Durability

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Serviceabi lity

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DIMENSIONS OF QUALITY
# DIMENSION
1. 2. 3. 4. Performance

DEFINITION

EXAMPLE

5.

6. 7. 8.

The primary operating characteristics of a product. The bells and whistles of a product Features (i.e., those characteristics that supplement the basic functions). The probability that a product will fail Reliability within a specified period of time. The degree to which the design or Conformance operating characteristics of a product meet pre-established standards. The amount of use a product can sustain before it physically Durability deteriorates to the point where replacement is preferable to repair. The speed, courtesy, competence, Serviceability and ease of repair. The look, feel, taste, smell, and sound Aesthetics of a product. The impact of brand name, company Perceived Quality image, and advertising.

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