Beruflich Dokumente
Kultur Dokumente
Project Title
A study of factors influence to a company to choice of a particular bank
Certificate
This is to certify that Mr. / Ms. ---------------------------------- of Sasmiras Institute of Management Studies & Research has successfully completed the project work titled --------------------- in partial fulfilment of requirement for the completion MMS as prescribed by the University of Mumbai. This project report is the record of authentic work carried out by him / her during the period from ----------- to ------------- . He / She has worked under my guidance. Signature Name Project Guide (Internal) Date :`
DECLARATION
I, Mr. Brijendra Kumar hereby declare that this project report is the record of authentic work carried out by me during the period from 2nd May 2012 to 2nd July 2012 and has not been submitted to any other University or Institute for the award of any degree / diploma etc. An attempt has been made by me to provide all relevant and important details regarding the topic to support the theoretical edifice with concrete research evidence. This will be helpful to clean the fog surrounding the various aspect of the topic. I hope that this project will be beneficial for the organization Signature Name of the studentDate
Acknowledgement
First of all express my gratitude to my project mentor Mr. GOPESH SHARMA(Sales Manager),ING VYSYA BANK LTD. Vile parle (EAST) His able guidance at each step of the project helped me to broaden my outlook on the project and in successful completition of the project. I shall always remember this polite way of correction and constant encouragement by asking various questions. I convey my regards and special thanks to ING VYSYA BANK for giving me this opportunity for doing this project. I special thanks to all my faculty members of sasmira institute of management & research for having equipped me this skill and ability of through their inputs, which assisted me in the completition of this project I wish to thanks all those people who have directly or indirectly been instrumental in successful completition of this project Finally I would like to thank my parents, family, friends, colleagues, and god almighty for their unending inspiration and encouragement
Introduction
Indian banking sector growing after financial reforms 1991 Retail banking one of the important part of the banking sector Policy issues of retail banking-financial capability, consummer protection, regulation & responsible lending India is the 2nd most emergent retail market among 30 countries Objective of the bank Satisfy customer with speedy & effective service Sustain in competitative age Catering more market share
Influence on decision
Situational influence
Internal influence
Social influence
Journey of 75 years
1930-Set up in Bangalore 1985-Largest Private Sector Bank 1987-The Vysya Bank Leasing Ltd. Commenced 1992-Deposits cross Rs.1000 crores 1993Number of Branches crossed 300 2001-ING-Vysya commenced life insurance business. 2003-Introduced customer friendly products like Orange Savings, Orange Current and Protected Home Loans 2006-Bank has networked all the branches to facilitate AAA transactions i.e. Anywhere, Anytime & Anyhow Banking
Companys mission
Leading, global, client-focused, innovative and low-cost provider of financial services through the distribution channels of the clients preference in markets where ING can create value
894.40 598.85
103,123.08 44,463.17
33,542.65 6,180.24
6,465.26 1,085.05
473,647.09 65,666.46
598.85
42,642.97 15,879.67
21,994.65 5,359.20
4,242.21 802.61
285,627.79 57,596.07
Federal Bank
452.00
7,731.35 5,558.39
776.79
60,626.78
ING Bank
374.20
5,622.52
3,856.81
456.30
47,000.53
Questionarie
Company name___________________________________________________________________________________ Address _________________________________________________________________________________________ Phone no ________________________________________________________________________________________ Designation of the contact person ____________________________________________________________________ Company turnover 20-30 40-70 70-150 150+ Company constitution Ltd. Pvt. Ltd partnership sole propr
Business segment __________________________________________________________________________________ How many groups do co. have?_______________________________________________________________________ Group co. name ____________________________________________________________________________________ Is company dealing with international market?(export /import) _____________________________________________ If yes companies ___________________________________________________________________________________ Nature of transaction _______________________________________________________________________________ current bankers types of relationship 1 _____________ __________________ 2 ______________ __________________ 3 _______________ ___________________ Have you heard about ING? Yes no Will you interested to start business with ING? Yes no
Data analysis
Factor analysis approach-reducing large no of sample into small Observeable manner Statistical approach Technological approach-using SPSS software
less than 2 years 2-4 years 5-7 years more than 7 years
Factor analysis
It is used to get inter relationship dimension between factor Mean, correlation, regression, varience are found to get accuracy of research
Factors ranking
factors Convenience/ security Service provision Employers influence Bank image Promotion strategy Reputation Financial benefits/ technology mean
3.2513
rank 1 2 3 4 5 6 7
Conclusion
Conclusion Large No of respondent belongs to SMES 45% of the corporate have relationship with their main bank from 2-4 years HDFC, AXIS,ICICI are major player in retail banking
Recommendation
Recommendation Enhace the accessibility of the service Customer satisfaction are most important than anything else. Technological improvement attract new generation Bank should marketed itself in efficent & effective way Networking of the services are important factor Brand of the bank attract customer
Confirmation All the data are collected by personal efforts. It may be possible to occur some error in it. But,the process which is followed by me to analyze it is completely trustworthy.