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Presented By:
Lija.V Mohamed Musthafa.S Muhammed Shahid.P.K Prakash.R Prasanth.P
Marketing
Meaning
Marketing touches every aspect of our lives, from our very birth to death Our entire life, Our life styles and our existance are continously affected by marketing
Marketing is the business of making the consumers know about the product & finaly inducing them to buy it.
Definition
Marketing is social & managerial process by which individuals & groups obtain what they need & want through creating & exchanging products and value with each others
Philip Kotler
Why Marketing???
Increasing Consumption Creation of goodwill Profit through customer satisfaction Providing wide choice of goods
Rural Marketing
Meaning Planning & Implementation of marketing function for Rural Areas
Definition Rural marketing has been defined as the process of developing, pricing, promoting, distributing, rural specific goods & services leading to exchange between urban & Rural markets, which satisfies consumer demand & also achieves organizational objectives
Based on size of village population Based on location with respect to near by town
Villages Near Urban Centres Villages in Developing Districts Immobile & Self Sufficient Asiatic Villages
Based on Income
Rural Rich Consumers Rural Consumers above Poverty line Rural Consumers around Urban area
Limited Knowledge
Communication Cost per Contact
Lin Quest
MICA Rating
Strategies
Product Strategies
Small Size packings
Low priced package & Products Product Design Usable Products Brand Image
Strategies
Pricing Strategies
Low Pricing Cost Saving in Packing Conversions
Strategies
Promotion Strategies
o Cinema o Television o Print Media o Hoardings
Rythu Bazaar
Rural Agri- Exports Integrated Marketing National Institute of Agricultural Marketing
Conclusion
Rural markets, as part of any economy, have untapped potential. There are several difficulties confronting the effort to fully explore rural markets. The concept of rural markets in India, as also in several other countries, like China, is still in evolving shape, and the sector poses a variety of challenges, including understanding the dynamics of the rural markets and strategies to supply and satisfy the rural consumers.
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