Introduction of E-Business

Introduction of E-Business

E-Commerce

Buying, selling, transferring or exchanging the products, services and information via computer networks including internet. Characteristics

Communications Commercial Business process Service Learning Collaborative Community

Pure EC Partial EC
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Classification
B2B B2C C2B C2C B2B2C P2P M-Commerce

Intrabusiness EC B2E Collaborative EC Non-business EC E-Learning E2E E-Government

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Introduction of E-Business

Introduction of E-Business

Introduction of E-Business

Introduction of E-Business

Assignment 01

Give 5 different sites which come under each of the category of E-Commerce sites.

Individual Assignment Send me only soft copy at vishwas.gupta@aravali.org In Subject line write EB Ass 01 PGPII-G/A/B Roll No.01 Last Date: 20.01.10

Introduction of E-Business

Myths about E-Commerce

E-commerce is about developing web pages The successful implementation of e-commerce systems relies on web programmers E-commerce project is about translating the traditional business model into an electronic business model

Separate Overlay

Integrate
Replace
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E-Business
Transformation of key business information through internet technologies Relation between E-business and E-commerce

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Intranet and Extranet

Employee

Customers

Service Providers

Channel Partners

Publics

Suppliers

Your Company Regulatory Authority

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Brief History of EC
EFT (1970) EDI IOS EC (1990) B2C, B2B Other types

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Online Intermediary

Directories (Yahoo!, Excite) Search Engines (AltaVista, Infoseek) Malls (BarclaySquare) Virtual Resellers (Own inventory and sell-direct, Amazon, CDNow) Financial Intermediaries (Offering digital cash and payment services, Digicash, paypal) Forums, Fan clubs and User groups Evaluators (Sites which perform review or comparison of services)

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Blogs
www.marketingvox.com www.blogger.com www.blogspot.com www.topblogging.com www.nenonline.org www.blogs.sulekha.com www.myindospace.com

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Assignment 02

Develop your own Blog on any domain site.

Individual Assignment Send me the address at vishwas.gupta@aravali.org In Subject line write EB Ass 02 PGPII-G/A/B Roll No.01 Last Date: 20.01.10

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Portals
The sites that are the default home pages of the users www.google.com www.msn.com www.yahoo.com www.aol.com

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Types of Portals
Type of Portal Characteristics Example

Horizontal/Functional

Full range of services Search engines, news, directories, shopping Covers a particular market

Yahoo! MSN Google www.e-consultancy.com www.chemindustry.com

Vertical Media Search Geographical Marketplace

Consumer/business news www.bbc.co.uk and entertainment www.silicon.com Search engines Horizontal/Vertical Horizontal/Vertical/Geo www.google.com www.google.co.in www.eBay.com www.ec21.com
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Introduction of E-Business

Business Models for E-Commerce

E-shop E-procurement E-malls

A

collection of e-shops (www.indigosquare.com)

E-auctions Virtual communities Collaboration platforms

Yahoo!

Trusts and other services

www.truste.org

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Revenue Models

Subscription access to content Pay-per-view (PPV) access to documents CPM display advertising on site CPC (PPC) advertising on site Sponsorships of site sections or content types CPA (Typically fix for a period) Affiliate revenue Subscriber data access for e-mail marketing

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Revenue Models

Sales Transaction Fees

Subscription Fees
Advertising Fees

Referral Fees
Licensing Fees

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Some Other Expressions

Bricks and Mortar (www.waterstones.co.uk) Clicks and Mortar

Clicks Only or Internet Pureplay

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Case Study

What are the problems that eBay is currently facing? How is eBay trying to solve these problems? Are these correct solutions? Are there any other solutions that eBay should consider? Do you think a critical mass of seller needed in order for a company like eBay to survive? What steps should eBay take to ensure this critical mass? There is a lot of scepticism out over the world that whether eBay will be able to monetize voice traffic called Skype. What type of risk you see by adding the communication function to eBay? Suggest few secured e-payment mechanism to retailers for minimizing various risks mentioned in the case. Will eBay be successful in the long run? Why or why not?

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Thanks!

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