Presented By

SIVARAMPRASAD.BORR
I

C
WOW AT EVERY MOMENT OF TRUTH

A COMMITMENT BEYOND THE MARKET

FULFILLMENT OF THE SOCIETY NEEDS

TO PROVIDE THE BEST SERVICES TO CUSTOMERS

NO COMPROMISE WITH THE QUALITY AT ANY COST

TO BE A BEST BRAND IN HOTEL INDUSTRIES

PROMOTE THE NATURE

ITC HOTEL KAKATIYA SHERATON AND TOWERS

ITC HOTEL GRAND MARATHA SHERATON AND

TOWERS
ITC MUGHAL SHERATON AND TOWERS

ITC MAURYA SHERATON AND TOWERS

PARK SHERATON HOTEL AND TOWERS

FORTUNE HOTELS

CHOLA SHERATON

ITC SONAR BANGLA

CONT.

OTHER HOTELS

ITC GRAND CENTRAL SHERATON AND TOWERS

WINDSOR MANOR SHERATON SHERATON AND

TOWERS
RAJPUTANA PALACE SHERATON

USHA KIRAN PALACE

BAY ISLAND

GRAND BAY

VADODARA
BRITISH SAFETY COUNCIL’S “SWORD OF HONOUR”

BEST HOTEL IN THE WORLD

6TH ANNUAL GREENTECH SAFETY

AWARD
 BEST HERITAGE HOTEL BRAND

NATIONAL TOURISM AWARD 2004-05

PATA GOLD AWARD 2005

BEST LUXURY HOTEL OF THE YEAR 2002

ISO 14001
ITC LIMITED & STARWOOD JOIN HANDS FOR LUXURY
COLLECTION IN INDIA

ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC

HOTELS & ANSAL HOTELS WITH ITC
ENTERPRISES EXIST TO SERVE THE SOCIETY

TEAM WORK

 BEING ETHICAL

INTEGRITY

MERITOCRACY
 STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL
STANDARDS
 Indian hotel chain, with a heavy emphasis on the great
Indian. experience (with international standards of
luxury)
 Fortune brand, which started off as mid-segment brand,
is now being re-positioned as a first-class business hotel.
TAJ GROUP OF HOTELS

OBEROI GROUP OF HOTELS

Porter’s Potential
Five Entrants
Global hotel groups
Forces entry

Analysis •THREAT :
MODERATE
Industry Buyers
Competitors • Global tourists
Suppliers • Taj group of hotels
• Medical tourists
• Many available • Oberoi groups • Industrialist
suppliers • Leela group of
•THREAT: LOW people
hotels
• THREAT: HIGH
THREAT: MODERATE
Substitutes
• Small lodges
Customer Need • Middle class
• Good Hospitality hotels
• Hygiene food and • Palace in wheels
environment •THREAT: HIGH
(because of new Overall Threat
class, Low Level
otherwise) Moderate
Strength Weakness
Brand Management • Naive in Global Arena.
Sales and Marketing

Group ranks No.2

 Excellence of its
cuisine.

Opportunity Threats
• Increase in tourism •Luxury hotels competing
on the home turf.
KEY SUCCESS FACTORS
(KSF’S)
• Total customer satisfaction

• Brand Value

•Adequate accounting records in accordance with the

provisions of the Companies Act
• ITC Hotels has tied up with Star Alliance, a
consortium of five international airlines,
to launch a scheme to promote its 13 Welcome
group hotel properties in the country.

• The Star Alliance partners are United Airlines, Air

Canada, Lufthansa, SAS and Varig.

• The Rs 130-crore ITC Hotels Ltd, the megacorp

vehicle for ITC Ltd's Rs 1,100-crore expansion into
the hotels sector, is entering into the heritage
properties segment in a big way.

• ITC Hotels, which is keen to tap the heritage

segment, is entering into a joint venture with
Marudhar Hotels, owners of Umaid Bhavan Palace
in Jaipur, for the purpose. The alliance will manage
and market heritage palaces, havelis, forts and
resorts with the objective of providing a unique
• Lavasa's very first hotel is opening under the
Fortune Hotels brand.

• Lavasa has already established tie-ups with the

best of international as well as domestic
institutions such as ITC Hotels (Fortune Select)
and Accor (Pullman, Novotel and Grand Mercure) in
the field of hospitality

• Tie up with Oxford University (Said Business

School), Girls' Day School Trust (UK), Ecole hotelier
de Lausanne (Switzerland), Symbiosis (Pune) and
Christ University (Bangalore) and NSHM (Kolkata)
in the field of education.

• Tie up with Apollo Hospitals in health and

wellness.
• In the Edutainment space Lavasa has tied up with
Space World LLC to set up a 65-acre space theme
park that will offer a space-like experience to
visitors.

• Talks with its US-based hospitality partner

Starwood Hotel & Resorts - owner of the Sheraton
brand - have entered the final lap and the final
shape of the 30-year old alliance is expected to
emerge over the next three

• Starwood has tied up with the Gurgaon-based

Vatika group for bringing to India its Westin brand,
under a management contract agreement
 MANAGING
DIRECTOR

GENERAL
MANAGER

HOUSE MAINTAINANCE
F/B HEAD CHEF HR ACCOUNTS SECURITY
FRONT OFF. KEEPING
MANAGER MANAGER
MANAGER MANAGER MANAGER
MANAGER
ASST.
ASST. F/B CHEF
SR. HOUSE
MANAGER ASST. FRONT MAINTAINANCE
KEEPING
OFF.
RESTAURANT MANAGER MANAGER CHEF THE SUPERVISOR HR SUPERVISORACCOUNTS SECURITY
SUPERVISO SUPERVISO
MANAGER ASST. HOUSE PARTY R
KEEPING MANAGER
MATREE THE LOBBY
MANAGER COMMY 3
HOTEL HOUSE MAINTAINANCE HR EXECUTIVE ACCOUNTA
FRONT KEEPING COMMY 2 EXECUTIVE NT
SR. CAPTAIN SUPERVISOR SECURITY
OFF. EXEC.
HOUSE KEEPING COMMY 1 HR TRANNEE GUARD
CAPTAIN FRONT OFF. FLOOR
SUPERVISOR SUPERVISOR
TRANNEE
SR. STEWARD FRONT OFF.
ASST.
TRANNEE/ CHAMBER MAID
BUS BOY TRANNEE