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Entrepreneurship Development

CLASS: MBA SEMESTER: IV

Entrepreneurship Development

UNIT - I

Definition of Entrepreneur Functions of an Entrepreneur Entrepreneurial motivation and Barriers Internal and External Factors Classification of Entrepreneurship Theory of Entrepreneurship Concept of Entrepreneurship Development of entrepreneurship Culture, stages in 2 entrepreneurial process.

LECTURE PLAN

Unit- I

Sub: Entrepreneurship Development Academic Consultant: Riju Agarwal Slide no 5-14 16-19 21-24 26-30 32-43 45-46 48-53 55-59 61-62 64-70 72-83
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Lecture no 1 2 3 4 5 6 7 8 9 10

Contents (sub topics) Definition of Entrepreneur Functions of an Entrepreneur Entrepreneurial motivation and Barriers Internal and External Factors Concept of Entrepreneurship Classification of Entrepreneurship Theory of Entrepreneurship Theory of Entrepreneurship Development of entrepreneurship culture Stages in entrepreneurial process FAQS, CASE STUDY & ASSIGNMENTS

Lecture 1

Entrepreneur
Origin from French word-

Entreprendre
Meaning

To undertake Founded by a French economist in 1725 Richard Cantillon


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Definitions of Entrepreneur

1725

Richard Cantillon

Risk taker

1800 1934

JB Say JA Schumpeter

1876 1975
1983 1985

Peter Drucker Francis A Walker Albert Shapero


Gifford Pinchot Robert Hisrich

Organizer Innovator (developing country) Manager (developing countries) Opportunity exploiter Pioneer/ Captain of industry Takes initiative, organizes & accepts risks Intrapreneur Creates something different & of value, devotes time & effort, assumes risks & receives result
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Richard Cantillon

Risk TakerBuys at a certain price and sells at an uncertain price

JB Say
Organiser
The economic agent who unites all means of Production, the labor force of one, the capital and land of the other and by selling the product, he pay Interest on the Capital, Rent on the land and Wages to the labor and what remains is his profits.

Francis A Walker
Pioneer
One who is endowed with more than average capacities in the task of organizing & coordinating, and receives surplus reward over and above the managerial wages for them.

Joseph A Schumpeter
Innovator in an advanced economy
One who introduces something new in an economy Risktaker & Manager in developing economy One who starts an industry, undertakes risks, bears uncertainties and also perform the managerial functions of decision-making & coordination
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Peter Drucker
Opportunity Exploiter
One who searches for change, responds to it and exploits an opportunity.

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Intrapreneur- Gifford Pinchot


An Entrepreneur within an already established organisation. An intrapreneur perceives and exploits business opportunities within an existing enterprise He / she generally serves as the chief executive of a semi-autonomous product division or subsidiary of a big organisation
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Entrepreneur & Intrapreneur


Entrepreneur Is an independent businessman

Intrapreneur Works under the chief executive

Himself / herself raises the required funds


Assumes the risks of the business enterprise

Uses the funds raised by his company


May not be required to bear full risks of the enterprise
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Entrepreneur and Manager


Entrepreneur Always attempts to bring change, in other words called innovation

Manager Is concerned only with day-to-day affairs of a going concern Runs an established enterprise and undertakes no big risk Involves combining and coordinating resources

Establishes new enterprise and undertakes risks Mobilizes resources to initiate change in production

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Lecture 2

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Functions of an Entrepreneur

Innovates
Bears Risk

Organization Building

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Functions of an Entrepreneur

Innovation - Introduction of a new product / new quality of an existing product methods of production / distribution new market source of raw materials form of organization

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Functions of an Entrepreneur

Risk taking
Assuming the responsibility for loss that may arise due to unforeseen contingencies Guaranteeing interest to creditors, wages to labour and rent to the landlord In the end, whatever left is profit, reward of taking risk or might have nothing left for him / her
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Functions of an Entrepreneur

Organization Building
Bring together factors of production:
Capital Interest Land Rent Labor - Wages

Organize them, performing planning, decision making , coordinating and controlling functions of manager Determining the line of business, expansion and growth of the enterprise

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Lecture 3

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Key Motivators

Ambition- to make money & live a decent lifestyle Need for Achievement Past work experience Entrepreneurial education Economic condition Unemployment/ Dissatisfaction with present job Independent lifestyles Internal locus of control- control one has over his life
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Key Motivators
Family background- successful entrepreneurs Compulsion- family business Social status- level at which an individual is viewed by society Demographic and economic factors Shift to a service economy Technological advancements E-Commerce and the World Wide Web International opportunities

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Key Motivators
Support & assistance available from family, friends, government, financial institutions etc. Governmental influence by
Industrial Policy
creating basic facilities, utilities, services providing incentives and concessions Providing conducive Economic environment availability of Capital, Labor, Raw materials, Market

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Key Barriers

Lack of Viable concept Lack of Market knowledge Lack of Seed-capital Lack of Business know-how Legal constraints & regulations- protectionism,
patents

Complacency- uncritically satisfied with oneself/ lack of


motivation

Social Stigma- being unsucessful Insecurity fear of losing their economic assets Lack of technical skills Time presences and distractions

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Lecture 4

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Influence of External Environmental Factors


1.

Economic conditions Economic environment exercises the most direct and immediate influence on entrepreneurship
The main economic factors are:
Capital Labour Raw materials Market

2.

Social factors Legitimacy of entrepreneurship


The social status of entrepreneurs is one of the most important contents of entrepreneurial legitimacy

Social mobility
Social mobility is crucial for entrepreneurial emergence

Security
If individuals are fearful of losing their economic assets or of being subjected to various negative sanctions, they will not be inclined to increase their insecurity by behaving entrepreneurially

3. Governmental influence

Government can promote entrepreneurship in one way or the other through its clearly expressed Industrial Policy By creating basic facilities, utilities, services and by providing incentives and concessions, government can provide prospective entrepreneurs a facilitative socio-economic setting

Influence of Internal Environmental Factors


1. Psychological factors Need achievement
If the average level of need achievement in a society is relatively high, a high level entrepreneurship emerges

Withdrawal of status respect

Technological innovations are caused more by the culturally marginal persons than others Internal locus of control- control one has over his life

Independent lifestyles

2. Personal factors Entrepreneurial education & Past work experience Economic condition Unemployment/ Dissatisfaction with present job

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Lecture 5

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Concept

Entrepreneur
Person who Identify opportunities & exploit them To create Value

Entrepreneurship
Process Dynamic & Continuous

Enterprise
Object

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Who is an Entrepreneur?
A person who 1. Identifies opportunities in the marketplace. 2. Marshalls the resources required to pursue these
opportunities.

Employ the resources to Exploit the opportunities for long-term gains. 4. Creates a new business in the face of risk and uncertainty for the purpose of achieving profit and growth 5. Creates Value for all stakeholders 33
3.

Who is an Entrepreneur ?
An individual:
With certain qualities. Who tries to create something new/Innovate. Who builds an Organization- organizes factors of production. Who undertakes risk (involved in the establishment and operation of a business enterprise).

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Characteristics of an Entrepreneur
Ambitious Goal-oriented Imaginative / Creative / Innovative Visionary- can foresee future Initiation / Risk taker / accepts challenges Commitment/ Persistence / Tenacity / Determination / Perseverance / Endurance / Doggedness / Persuasion Dedication / Hard worker/ Industrious Energetic / Drive Self confident / Assertive Flexibile / Adaptable 35 Skilled at organizing

Contd.

Watchdog for opportunities / Information seeker Marshalling resources / Efficient monitoring Intelligent- ability to acquire & apply knowledge & skill Knowledgeable- information acquired through experience & education Skillful- ability to do something well Quality conscious / Efficiency lover Leader High Integrity Emotional maturity & stability Good judge of human nature
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Entrepreneurial Process
1)
2) 3) 4) 5)

Identify/Evaluate Opportunity Develop Business Plan Determine & marshal resources required Manage The Enterprise effectively Means value creation for all stakeholders esp wealth for himself
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Nature of Entrepreneurship

Economic activity
Involves creation and operation of an enterprise Is concerned with production and distribution of goods

Dynamic process
Thrives on changes in environment Flexibility is the hallmark

Creative activity
A creative response to changes in the environment Involves innovation / introduction of something new & better- is a change agent

Purposeful activity
Seeks to earn profits through satisfaction of needs A goal-oriented activity
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A function of risk-bearing
Assumes uncertainty of future In the pursuit of profits there is every possibility of loss

An organizing function
Coordination/control of efforts of all engaged in enterprise Is an attempt at organization building

Gap filling function


Gap between needs and available products gives birth to entrepreneurship Creation of new markets
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Nine Deadly Mistakes of Entrepreneurship


1.
2. 3. 4. 5.

Management incompetence Lack of experience Poor financial control Failure to develop a strategic plan Uncontrolled growth

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Nine Deadly Mistakes of Entrepreneurship


(continued)

6.
7. 8. 9.

Poor location Improper inventory control Incorrect pricing Inability to make the entrepreneurial transition

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Role of Entrepreneurship in Economic Development

Entrepreneurs serve as the catalysts in the process of industrialization and economic growth
The rate of economic progress depends upon its rate of innovation which in turn depends upon the entrepreneurial talent in the population Technical progress alone cannot lead to economic development, unless technological breakthroughs are put to economic use by entrepreneurs
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Entrepreneurs initiate and sustain the process of economic development by:


Creat new enterprises that energize the economy Rejuvenate established enterprises Capital formation Improvement in per capita income Generation of employment Balanced regional development Improvement in living standards Economic independence Backward and forward linkages
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Lecture 6

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Classification of Entrepreneurship
According to Stage of economic development Type of business business, trading,
agricultural

Type of motivation- motivated, induced,


spontaneous

Gender men, women Area urban, rural

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Classification
according to stages of economic development, by Clarence Danhof

Innovating/ Creative Entrepreneurs


One who introduces newness into business Typical of developed countries

Imitative/ Adoptive Entrepreneurs


One who adopts successful innovation Typical of under-developed countries

Fabian Entrepreneurs
Are risk-averse, cautious & skeptical, adopts if inevitable, as a last resort

Drone Entrepreneurs
Refuses to adopt, One who would take the beaten path, no matter what
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Lecture 7

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The Development of Entrepreneurship Theory


18th Century

Richard Cantillon: Coins term entrepreneur (go-between or between taker)

Entrepreneur bears risks and plans, supervises, organizes, and owns factors of production
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19th Century

Jean Baptiste Say: Proposed that profits from entrepreneurship were separate from profits of capital ownership

Distinction made between those who supplied funds and earned interest and those who profited from managerial abilities

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20th Century

Joseph Schumpeter: Described the entrepreneur as someone who is an innovator and someone who creatively destructs

Peter Drucker: Described the entrepreneur as someone who maximizes opportunity

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ECONOMIC VIEW OF ENTREPRENEUR

To understand why there is a focus on personality rather than skills look at history of entrepreneurship theory nobody can hope to understand the economic phenomenon of anyepoch who has not adequate command of the historical facts (Schumpeter, 1934: 36) French tradition - the Physiocrats Cantillon (1755) Foresight to assume uncertainty Reacts to profit opportunities Bears uncertainty Brings about a balance between supplies &

ECONOMIC VIEW OF ENTREPRENEUR

The Modern Austrian Tradition: Main representative Kirzner (1973) The entrepreneur as a coordinating agent who is capable of exploiting unnoticed opportunities due to his/her special alertness. Has knowledge not available to everybody which leads to creative discoveries Facilitates exchange between suppliers and customers Profit as reward for recognising a market opportunity & acting as middleman

ECONOMIC VIEW OF ENTREPRENEURS


Schumpeter (1934) Entrepreneur as innovator, creator and catalyst for change Only certain extraordinary people have the ability to be entrepreneurs and they bring about extraordinary events Brings about change through introduction of new technological process/product About dream/vision and impulse to fight Creative destruction of existing combinations of resources

Lecture 8

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PSYCHOLOGICAL PROFILING OF ENTREPRENEUR

THE TRAIT APPROACH


Need for Achievement Locus of Control Risk-taking Innovation and creativity General Personality Scales

CONSTRUCTION OF THE TRAIT APPROACH


Biased towards Western culture Gender-biased, Ethnocentric

PSYCHOLOGICAL PROFILING OF ENTREPRENEUR

PSYCHOANALYTIC APPROACHES Conflicts, difficulties or losses in childhood, motivates entrepreneurs to succeed In particular absent father, poverty, illness etc To think about developing entrepreneurship in this way brings ethical questions to the fore Criticised for only describing extremes and not accounting for the majority of entrepreneurs Variety of reasons behind set-up e.g. life-style choice, fulfilling dream, loss of long-term employment etc.

PSYCHOLOGICAL PROFILING OF ENTREPRENEUR


COGNITIVE STUDIES

Propose to focus on the behaviours of entrepreneurs rather than their personalities Entrepreneurs have certain heuristics, schemas that allow him/her to examine the environment and find existing opportunities (Mitchell, 2002) However, now focus on special thinking Still focuses on entrepreneur as having special abilities rather than focusing on the process of entrepreneurship

ENTREPRENEURSHIP AS ACTION

A DIFFERENT APPROACH Psych studies treat entrepreneur as disconnected from context Individuals not distinct from their activities - they are part of and create the systems within which they are situated Focus on what the entrepreneur does, not who the entrepreneur is (Gartner, 1988) This view leaves open the possibility of developing entrepreneurship in individuals Entrepreneurs made not born (Chell, 2001)

ENTREPRENEURSHIP AS ACTION

As a process, not an attribute of a person


(Stevenson and Jarillo, 1990)

An individual is not always entrepreneurial, may be team-effort Necessity vs. opportunity entrepreneurship Innovations as a response to the need for making un-programmed decisions Transcends the limits imposed by the owner manager Possible at any stage of the life cycle of a business enterprise (Handy, 2004)

Lecture 9

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The Cultural Diversity of Entrepreneurship

Young entrepreneurs Women Minority-owned enterprises Immigrant entrepreneurs Part-time entrepreneurs Home-based businesses Family businesses Copreneurs Corporate castoffs Corporate dropouts
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Cultural Norms/Values
Corporate
Fragmented Instruction Controlled Outer-Directed Alienation Chores Defined Limits Interference Distrust Expendable Limiting People

Intrapreneurial
Whole Vision In Control Inner-Directed Responsibility Enthusiasm/Motivation Space/Freedom Trust Belief In People Expandable Growing People

Lecture 10

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Major Stages of Entrepreneurship


Converging on the idea Business Plan Business Formation Growth/ exit Going public

1. Converging on the idea

In many cases, the decision start a business precedes the idea Many ideas fall by the way side, since they are either technically not feasible or financially not viable or both So you need to do enough research to converge on the idea
Documentary Experience

2.Business Plan Development


Four major elements: New product/ service development Business Model Financial Model Operating plan

3.Business Formation
Type of company: legal form, registration Financing new product development:

Family and friends Govt grants Non govt grants Angels

4.Growth/exit

Difference between life style and growth companies Growth will require
infusion of capital through internally generated funds Sometimes employment of venture capitalists Passive investors

Growth will also require organization, as taught in business schools (Michael Dell story)

Exit
Various reasons Story of Lands End

5. Going Public

Initial Public Offering

Probably the point in time the entrepreneur extracts the value of his/her efforts

Questions

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FAQs
1. Who is an Entrepreneur? 2. Enumerate & discuss the different theories of Entrepreneurship. 3. Enumerate types of Entrepreneurship according to type of business. 4. Enumerate types of Entrepreneurs according to type of motivation. 5. Enumerate types of Entrepreneurship according to stages of Economic development. 6. Enumerate types of Entrepreneurship according to scale of Operation. 7. Enumerate the qualities/ characteristics of a successful Entrepreneur.
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8. Discuss different barriers to entrepreneurship. 9. What do you understand by Intrapreneurship? How does it differ from Entrepreneurship? 10. Differentiate entrepreneurs from managers. 11. Discuss different functions/role of an entrepreneur. 12. Who is an Adoptive entrepreneur? 13. Distinguish between Drone entrepreneur and Fabian entrepreneur. 14. Describe the motivational forces that cause entrepreneurial growth in a developing country.
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15. 16.

17.
18. 19.

Innovation is the hallmark of Entrepreneurship. Discuss. Discuss the qualities or traits of a successful entrepreneur? Developing countries need imitative rather than innovative entrepreneurs. Justify. Discuss the development of concept of Entrepreneurship? Whose theory of Entrepreneurship is suitable in todays market Schumpeter or Drucker. Discuss
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Case Study-Mumbai's Dabbawalas


The Dabbawalas who provide a lunch delivery service in Mumbai have been in the business for over 100 years. In 1998, Forbes Global magazine conducted an analysis and gave them a Six Sigma rating of efficiency. The case examines how the Dabbawalas operate. It describes their delivery process and coding system and how they work as one team to achieve a common goal. The case also explores the future of the Dabbawalas' service in light of the changing environment. 75

A Six Sigma Performance Every day, battling the traffic and crowds of Mumbai city, the Dabbawalas, also known as Tiffinwallahs, unfailingly delivered thousands of dabbas to hungry people and later returned the empty dabbas to where they came from. They delivered either homecooked meals from clients' homes or lunches ordered for a monthly fee, from women who cook at their homes according to the clients' specifications. The service was used by both working people and school children.
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In 1998, Forbes Global magazine, conducted a quality assurance study on the Dabbawalas' operations and gave it a Six Sigma efficiency rating of 99.999999; the Dabbawalas made one error in six million transactions. That put them on the list of Six Sigma rated companies, along with multinationals like Motorola and GE. Achieving this rating was no mean feat, considering that the Dabbawalas did not use any technology or paperwork, and that most of them were illiterate or semiliterate. Apart from Forbes, the Dabbawalas have aroused the interest of many other international organizations, media and academia. 77

Background Note The origin of the Dabbawalas' lunch delivery service dates back to the 1890s during the British raj. At that time, people from various communities migrated to Mumbai for work. As there were no canteens or fast food centers then, if working people did not bring their lunch from home, they had to go hungry and invariably, lunch would not be ready when they left home for work. Besides, different communities had different tastes and preferences which could only be satisfied by a homecooked meal. Recognizing the need, Mahadeo Havaji Bacche (Mahadeo), a migrant from North Maharashtra, started the lunch delivery service.

For his enterprise, Mahadeo recruited youth from the villages neighboring Mumbai, who were involved in agricultural work. They were willing to come as the income they got from agriculture was not enough to support their large families, and they had no education or skills to get work in the city. The service started with about 100 Dabbawalas and cost the client Rs.2 a month. Gradually, the number of Dabbawalas increased and the service continued even though the 79 founder was no more...

Delivery System The Dabbawala service was available wherever the local trains ran in Mumbai as it was their primary mode of transportation. During the delivery process, the dabbas changed hands at least four times before they reached their destination...

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QUESTIONS FOR DISCUSSION


Discuss how an entrepreneurial venture starts. 2. Give the reasons behind the success of an enterprise. How a traditional business can survive threats from the external environment through the years.
1.

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Assignment
Interview 5 entrepreneurs around your neighborhood or city; At least one of the entrepreneurs should have a physical shop. For example, they could be: a. Providing shoe shine service b. Selling knick-knacks to tourists c. Selling books to cars waiting at intersections Ask them the following questions: a. How did they start this occupation? b. Why are they doing what they are doing now (How they identified the opportunity)? 82 c. Why do their customers buy from them (and not

d. Do they have any plans to expand? Make a report on a. The different types of businesses you came across. b. Their experience where did you go, were there any surprises, what were the stories you heard from these entrepreneurs. c. Key learnings from the project. d. The issues that the entrepreneurs faced - do the you agree that they are issues and whether you were able to solve these issues or help the entrepreneurs to solve them. 83

ENTREPRENEURSHIP DEVELOPMENT

UNIT - II

Idea Generation. Screening and Project Identification.

Creative Performance.
Feasibility Analysis: Economic, Marketing, financial & Technical. Project Planning. Project Evaluation, Control. Project Segmentation. Monitoring &

Creative Problem Solving: Heuristics, Brainstorming, Synectics, Value Analysis, Innovation.


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LECTURE PLAN

Unit- II

Sub: Entrepreneurship Development Academic Consultant: Gaurav Agrawal Slide no 87-98 100-123 124-142 144-158

Lecture no 1 2 3 4

Contents (sub topics) Idea Generation Screening and Project Identification Creative Performance Feasibility Analysis

5
6 7 8 9 10

Economic Analysis, Marketing Analysis


Financial and Technical Analysis Project Planning: Evaluation, Monitoring & Control Project Segmentation Creative Problem Solving Techniques of Creative Problem Solving FAQS, MCQs, CASE STUDY & ASSIGNMENTS

160-173
175-182 184-193 195-200 202-216 218-233 235
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Lecture 1
IDEA GENERATION

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IDEA GENERATION
Entrepreneurs develop business ideas by: Developing new products and services Tapping new markets Formulating new methods of production Identifying new raw materials Developing new ways of organizing processes

SOURCES OF IDEAS
A business idea may be discovered from the following sources: Observing markets Prospective consumers Developments in other nations. Study of project profiles Government organizations Trade Fairs and Exhibitions

Recognizing Opportunities & Generating Ideas

Idea is thought, impression, notion


Opportunity: favorable set of circumstances that create need for product or service e.g. Multiplex/ Amazon/ shopping malls Opportunity has 4 essential qualities 1. Attractive 2. Durable 3.Timely 4. Creates/adds value for buyer/user

Recognizing Opportunities & Generating Ideas


Observing/Study Trends 1. Economic factors 2. Social factors 3. Technological Advances 4. Political Action/Regulatory statutes

Recognizing Opportunities & Generating Ideas

Economic Forces Consumers level of disposable income Interest rate changes More women in workforce Social Forces Both parents working: fast food People too busy: Sony Walkman Life stress: spas, wellness clinics

Recognizing Opportunities & Generating Ideas


1. 2. 3. 4.

5.
6. 7. 8.

Family & work patterns - dabbawallas Aging of the population yoga n anti aging Increasing diversity in the workplace - tabs Globalization of industries Carre four, walmart Increased focus in health care & fitness sona belts Proliferation of computers & Internet online shopping, airtel money Increase in numbers of cell phone users -uninor New forms of music & entertainment- ipods

Recognizing Opportunities & Generating Ideas

Technological Advances Cell phones: people very mobile E-commerce: people very busy
Political Action New laws: help companies comply Terrorism: Products & services to protect

Recognizing Opportunities & Generating Ideas


Solving a Problem 1. Observe people challenges datacard , cordless systems 2. Look for problems debit cards 3. Listen to people complains cars/ activa 4. Think of your own problems - thakur

Recognizing Opportunities & Generating Ideas


Personal characteristics for opportunity recognition clg cafe 1. Prior experience in an industry sales 2. Entrepreneurial alertness/6th sense 3. Social networks 4. Creativity: preparation, incubation, insight, evaluation, elaboration

Techniques in Generating Ideas


Brainstorming: generate ideas quickly, no analysis or decision making. Enthusiasm, originality, lots of ideas Freewheeling, lively No criticism allowed Session moves quickly Leapfrogging encouraged

Techniques in Generating Ideas


Focus groups 1. People selected are familiar with issues 2. Whats on customers mind 3. Conducted by trained moderator 4. Success depends on moderators ability to ask questions and keep on track

Techniques in Generating Ideas


Surveys: gathering info from sample of individuals By phone, mail, online, in person Random portions of population

Customer Advisory Boards

Lecture 2
SCREENING AND PROJECT IDENTIFICATION

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PRE-IDENTIFICATION
Pre-Identification: Where do projects originate? The pre-identification phase refers essentially to the less specific research studies and surveys that should form part of any system of planning. It involves synthesizing, from national and sectoral strategies and policies, project ideas which seem worthy of more in-depth investigation.

PRE-IDENTIFICATION

Pre-identification is thus an on-going process involving reviewing, inventorying, integrating and analysis of strategies, policies natural resource data and socioeconomic information.

Project Identification
Assuming that there is a reasonable database and development strategies and policies have been formulated in sufficient detail to be operationally useful - how do we go about identifying projects? Two complementary approaches are suggested:

Project Identification
(i) Find out what people want and see how these ideas can be fitted into the schema of available resources, strategies and policies, taking account of physical, human, institutional and financial constraints; and (ii) Examine existing situations in respect of demand and supply of goods and services and look at past trends and likely future trends.

Project Identification: Screening Project Ideas

Reasons for Rejection of a Project: 1) Inappropriate technology in relation to the projects objectives or to local capabilities 2) Excessive risk 3) Inadequate demand for the proposed output or lack of comparative advantage 4) Inadequate raw materials or skills 5) Overambitious design in relation to available financial resources

Project Screening
6)Excessive economic, social, or environmental costs relative to the expected benefits 7)Lack of commitment of the intended beneficiaries or lack of political support from key authorities

Project Identification: Pre-feasibility

Before time and resources are spent there is need to develop some feel for whether a project is likely to be feasible. A pre-feasibility analysis is necessary to serve as a screening process This pre-feasibility analysis should result in a Project Profile

The Project Profile defines: the objectives of the project, identifies project output, inputs and constraints and makes a rough assessment of project costs and benefits. The profile facilitates approval in principle by the relevant authority and serves as a basis for detailed feasibility and project preparation.

Pre-feasibility study
Should be carried out in just enough detail to determine the broad justification of the: Project idea The possible design alternatives to be considered further Reasons for the choices made or proposed

Pre-feasibility study
To permit a decision on the merits of the project idea, the study should briefly examine: 1) The size and nature of the demand for the product or service, and the intended or expected beneficiary groups or target areas

Pre-feasibility study

2) The alternative technical solutions or package available, with corresponding estimates of outputs, including identification of technologies already located in local use and their potential for improvement 3) The availability of the principal physical and human resources and skills that will be required

Pre-feasibility study

4) The magnitude of the costs both for the initial investment and for continued operation 5) The magnitude of the financial and economic rates of return (where applicable) 6) Any institutional constraints or policy issues likely to have an important impact on the proposed project

The Project Identification Test

A project may be deemed to be ready for detailed preparation when: 1) Major options and alternatives have been identified and some initial choices have been made. 2) The principal institutional and policy issues affecting project outcome have been identified and appear amenable to solution.

The Project Identification Test


3) The project options selected are likely to be justified, given rough estimates of the expected costs and benefits 4) It appears that the project will have adequate support both from the political authorities and from the intended beneficiaries

The Project Identification Test


5) The prospects are reasonable that adequate funding will be available from domestic and if needed, external sources 6) A specific preparation program has been established.

Project Preparation
Purpose and Scope: The purpose of the feasibility study is to: 1) provide decision-makers with the basis for deciding whether to proceed with the project, and, 2) for choosing the most desirable option or alternative among the few remaining.

Project Preparation
Purpose and Scope: The purpose of the feasibility study is to: 1) provide decision-makers with the basis for deciding whether to proceed with the project, and, 2) for choosing the most desirable option or alternative among the few remaining.

Purpose and Scope: Questions

1) Conform with the organizations objectives and priorities? 2) Is the project technically sound, and is it the best of the available technical alternatives? 4) Is the project administratively workable? 5) Is there adequate demand for the projects output? 6) Is the project economically justified and financially viable? 7) Is the project compatible with the customs and traditions of the beneficiaries? 8) Is the project environmentally sound?

Project Preparation

Of primary importance in project preparation is a clear definition of project objectives. These objectives must be specific (as opposed to broad statements of intention) if their achievements are to be measured at the end of the project and if project preparation is to proceed in a logical fashion.

Project Preparation: Objectives


Objectives should be SMART: Specific Measurable Achievable Reasonable Time bound

Objectives
Defining Objectives: 1) An objective is the aim or goal of a project, and describes the desired state which the project is expected to achieve/contribute to. 2) it provides the reason for undertaking the project

Project Preparation

Once these objectives are defined, the constraints to achieving them must be identified. Some of these constraints are removable by the project itself while others are exogenous and can only be tackled on a global or national basis and not through individual projects.

Project Preparation: Data Requirements

If a project shows merit, additional data would be required during project preparation: a) Detailed market studies b) Geological or environmental studies c) Investigation of local sources of raw material d) Details of government regulations and policies

Data Requirements
f) Economic, social, or cultural characteristics of the people in the project area g) Availability of technical and managerial skills h) Existing or potential sources of local capacity for project preparation and implementation

Project Preparation

Project feasibility involves five important aspects: Technical Institutional Financial, Economic Social. The project preparation process consists of analyzing these five components and designing a feasible project.

Lecture 3
CREATIVE PERFORMANCE

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Definition of Creativity

"Creativity is the ability to respond to all that goes on around us, to choose from the hundreds of possibilities of thought, feeling, action, and reaction that arise within us, and to put these together in a unique response, expression, or message that carries moment, passion, and meaning.-Clarissa Pinkola Estes, Woman Who Run With the Wolves

Opening Our Minds: Perception, Curiosity and Exploration


Imagine the familiar in a new light Find links among unrelated phenomena Realize the impact of change Accept new perspectives Follow a broad and moving path

Exploring Creative Thinking Techniques

Soft Thinking: metaphor, dream, play, intuition, ambiguous, fantasy, approximate humor Hard Thinking: logic reason, work adult, analysis, consistency, reality exact precision

Exploring Creative Thinking Techniques

Visual Thinking Activities:


Perceptual, imagery, daydreaming, metaphoric, synectics, patterns

Idea Listing Activities:


Attribute listing, morphological synthesis, second best answer, checklist, just suppose

Exploring Creative Thinking Techniques

Writing Activities:
Webbing, mapping, wet inking, reflection writing, story starters

Group Interaction Activities:


Simulation, role play, creative dramatics, six hats, fish bowl, brainstorming, reverse brainstorming

Exploring Creative Thinking Techniques

Process-Product Activities:
Problem finding, problem defining, problem-based learning

Removing Mental Locks Idea Squelchers - Von Oechs Ten Blocks


The Right Answer Thats Not Logical Follow The Rules Be Practical Play Is Frivolous Dont Be Foolish Avoid Ambiguity To Err Is Wrong Im Not Creative Thats Not My Area

Examining Creativity in the Workplace

Supervisors that have higher creativity expectations are observed rewarding creativity, recognizing creative efforts, allocating more resources, encouraging collaboration and sharing, applying creative goal setting and modeling creative behavior in their own work

Examining Creativity in the Workplace

Employees interpret meaning through environmental cues and supervisors must communicate through behavior. Self-efficacy levels influence the extent to which employees entertain creative activities, initiate creative acts, and sustain creative levels in their work. Supervisors must be aware of the impact and clearly state expectations to shape creative effort and manage the supervisor/employee relationship.

Examining Creativity in the Workplace


Individuals

often generalize their relationships with direct reports to the entire organization, this perceived support of creativity has even greater impact on the individuals relationship to the organization as a whole

Measuring Creativity
Divergent Thinking Tests open ended questions Torrance Tests of Creative Thinking Guilford Tests Personality & Biographical Inventories perceptions, attitudes, values, interests, motivations

Personality Traits of the Creative Person


Self Actualized Creativity (Maslow) Perceive reality more accurately and objectively; tolerate and even like ambiguity; are not threatened by the unknown. Accept themselves, others, and human nature. Are spontaneous, natural, genuine. Are problem-centered, non-egotistical; have a philosophy of life and probably a mission in life

Personality Traits of the Creative Person


Need some privacy and solitude more than others do; are able to concentrate intensely. Are independent, self-sufficient and autonomous; have less need for praise or popularity. Have capacity to appreciate again and again simple and commonplace experiences; have zest in living, ability to handle stress, high humor.

Personality Traits of the Creative Person


Have (and are aware of) their rich, alive, fulfilling peak experiences. Have deep feelings of brotherhood with all mankind; are benevolent, altruistic. Perceive reality more accurately and objectively; tolerate and even like ambiguity; are not threatened by the unknown.

Personality Traits of the Creative Person


Accept themselves, others, and human nature. Are spontaneous, natural, genuine. Are problem-centered, non-egotistical; have a philosophy of life and probably a mission in life Need some privacy and solitude more than others do; are able to concentrate intensely.

Personality Traits of the Creative Person


Are independent, self-sufficient and autonomous; have less need for praise or popularity. Have capacity to appreciate again and again simple and commonplace experiences; have zest in living, ability to handle stress, high humor. Have (and are aware of) their rich, alive, fulfilling peak experiences. Have deep feelings of brotherhood with all mankind; are benevolent, altruistic.

Personality Traits of the Creative Person

Form strong friendship ties with relatively few people; are capable of greater love. Are democratic, unprejudiced in the deepest possible sense. Are strongly ethical and moral individual (not necessarily conventional) ways; enjoy work in achieving a goal as much as the goal itself; are patient, for the most part.

Personality Traits of the Creative Person

Have a more thoughtful, philosophical sense of humor that is constructive, not destructive. Are creative, original inventive with a fresh, nave, simple and direct way of looking at life; tend to do most things creatively but do not necessarily possess great talent. Are capable of detachment from their culture; can objectively compare cultures; can take or leave conventions.

Lecture 4
FEASIBILITY ANALYSIS

143

The Feasibility Study


What is a feasibility study? What to study and conclude? Types of feasibility Operational Technical Schedule Economic

The Feasibility Study


Quantifying benefits and costs Payback analysis Net Present Value Analysis Return on Investment Analysis Comparing alternatives

Why a feasibility study?

Objectives of a feasibility study: To find out if an information system project can be done: ...is it possible? ...is it justified? To suggest possible alternative solutions.

Why a feasibility study?


What the alternatives are (so that a selection can be made in subsequent phases) Whether there is a preferred alternative

Why a feasibility study?


To provide management with enough information to know: Whether the project can be done Whether the final product will benefit its intended users

Why a feasibility study?

After a feasibility study, management makes a go/no-go decision. A feasibility study is a management-oriented activity

Content of feasibility study

Things to be studied in the feasibility study: The present organizational system users, policies, functions, objectives,... Problems with the present system inconsistencies, inadequacies in functionality, performance,

Content of feasibility study


Objectives and other requirements for the new system Which problems need to be solved? What needs to change? Constraints including nonfunctional requirements on the system (preliminary pass)

Content of feasibility study


Possible alternatives Sticking with the current system should always be studied as one alternative Different business processes for solving the problems Different levels/types of computerization for the solutions Advantages and disadvantages of the alternatives Things to conclude:
Feasibility of the project The preferred alternative.

Types of feasibility

Operational feasibility Explores the urgency of the problem and the acceptability of any solution: If the system is developed, will it be used? Includes people-oriented and social issues

Types of feasibility
internal issues: manpower problems labour objections manager resistance organizational conflicts and

policies external issues: social acceptability legal aspects and government regulations.

Types of feasibility

Technical feasibility Is the project feasibility within the limits of current technology? Does the technology exist at all? Is it available within given resource constraints? i.e. budget, schedule,

Types of feasibility

Schedule feasibility Is it possible to build a solution in time to be useful: What constraints are there on the project schedule? Can these constraints be reasonably met?

Types of feasibility

Economic feasibility (Cost/Benefits Analysis) Is the project possible, given resource constraints? What benefits will result from the system?

Types of feasibility
Look for both tangible and

intangible benefits Quantify the benefits (e.g. cost savings) What are the development and operational costs? Are the benefits that will accrue worth the costs?

Lecture 5
ECONOMIC AND MARKETING ANALYSIS

159

Economic Feasibility
To

identify the financial risk associated with the project


- how much will the system cost? - what benefits will the system provide?

- is the proposed system costeffective?

Economic Feasibility

Economic feasibility analysis or costbenefit analysis


- identify costs and benefits - assign values to costs and benefits - determine cash flow - assess projects economic value > determine net present value (NPV) > determine return on investment (ROI) > calculate break-even point

Economic Feasibility

Identify costs and benefits


- development costs (these are one-off costs) > e.g. salaries for project team, hardware and software expenses, consultant fees, training, office space and equipment - operational costs (these are ongoing costs) > fixed : at regular intervals, at relatively fixed rates -- e.g. lease payment, license payments > variable : occur in proportion to some usage factor -- computer usage, consummable supplies

Economic Feasibility

Identify costs and benefits


- tangible benefits : can be easily quantified > measured in terms of savings or profits > e.g. increased sales, reductions in staff, reductions in IT costs - intangibles : difficult or impossible to quantify > e.g. improved customer service, improved employee morale

Assign values to costs and benefits


- once the type of costs and benefits have been identified they must be assigned specific values - intangible costs should also be quantified if possible

Economic Feasibility

Determine cash flow


- a formal cost-benefit analysis usually contains costs and benefits over a selected number of years (3-5 years) to show cash flow over time

Determine net present value (NPV)


- time value of money : one ringgit today is worth more than one ringgit one year from now - NPV is used to compare the present value (PV) of future cash flows with the investment outlay required to implement the project - PV = Amount / (1 + interest rate)n - NPV = PV Benefit PV Costs

Economic Feasibility

Determine return of investment (ROI)


- measure the average rate of return earned on the money invested in the project - a high ROI results when benefits for outweigh the costs - ROI = (Total benefit Total costs) / Total costs

Determine break-even point


- this is a point in time at which the returns will match the amount invested in the project - the greater the time it takes to break-even, the riskier the project

Measures of economic feasibility

Net present value: A measure over time of the costs and benefits of the project. Their future values are discounted to account for the time value of money. Break-even point: The time at which all the costs of the system will have been recovered. Return on investment: The ratio of the net present value of the system to the net present value of the costs.

Measures of economic feasibility


Present Value Formula
PV = FV / (1 + i )n where

PV is the present value of a cost or benefit for time period n. FV is the future value of a cost or benefit in time period n. i is the interest rate for discounting future costs or benefits. 1 / (1 + i ) n is the discount factor, dependent only on i and n.

FIGURE 2.18

( 2.18 )

MARKET ANALYSIS

Industry Description
Industry Size Industry status (growing, mature, in decline) Growth potential Geographic locations Trends and entry barriers Profit potential Sales patterns and gross margins

MARKET ANALYSIS

Target Market
Primary target markets Secondary markets Demographics Customer needs analysis

Product/Service Differentiation
Unique features Potential for innovation

MARKET ANALYSIS

Competitors
Direct and indirect
Market share Description Strengths and weaknesses

Emerging Substitute products

MARKET ANALYSIS

Competitive Advantage
Proprietary protection Other competitive advantages

MARKET ANALYSIS
MARKETING PLAN

Pricing
Venture versus competitors Value chain

Purpose of Marketing Plan


Target market Unique market niche Business identity

Marketing Tools
Advertising & promotion

Media Plan
Uses and costs of specific marketing tools

Marketing Budget
Individual costs and total costs as a percentage of sales

Lecture 6
FINANCIAL AND TECHNICAL ANALYSIS

174

Financial Feasibility Analysis


Total start-up cash needed Financial performance of similar businesses Overall Financial Attractiveness of the proposed venture

Financial Feasibility Analysis


Estimated Total Project Cost Funding Requirements Financing Strategy and Structure Project Evaluation

FINANCIAL PLAN
Simple Profit and Loss Statement Drive all financial assumptions from expected costs, not sales projections. Try and avoid as many fixed costs as possible. Outsource

CONTINGENCY PLAN

Deviations from the Original Plan and Solutions

DEAL STRUCTURE
Debt and/or Equity Funding Amounts Projected Return on Investment

Technical Feasibility

The goal
- to assess the extent to which the system can be successfully designed, developed and installed

Technical risk analysis


- are the users and analysts familiar with the application? - is the organization familiar with the technology? - how large is the projects? - is the new system compatible with the organizations existing systems?

Technical Feasibility

Familiarity with the application


- there is a greater risk if
> the analysts are unfamiliar with the application -- they may misunderstood the users -- they may miss opportunities for improvement > the users are unfamiliar with the application > the system is new

Familiarity with the technology


- there is a greater chance of risk if > the technology has not been used before > the technology is new

Technical Feasibility

Project size
- the number of people, length of time to complete, the number of distinct features - there is a greater chance of risk if
> the project is large > the project is highly integrated with other system

Compatibility
- new technology and applications must integrate with the existing technology

Lecture 7
PROJECT PLANNING: EVALUATION, MONITORING & CONTROL
183

Project Planning
Guidelines for Project Plans. Use project plans to coordinate rather than to control. Make use of different personalities within the project environment. Preschedule frequent revisions to project plans. Empower workers to estimate their own work. Describe value-creating tasks rather than activities. Define specific and tangible milestones. Use check lists, matrices, and other supplements to project plans.

Internal Factors

Infrastructure Project scope Labor relations Project location Project leadership Organizational goal Management approach Technical manpower supply Resource and capital availability

External Factors
Public needs Market needs National goals Industry stability State of technology Industrial competitors Government regulations

Components of Project Plan


Summary of Project Plan Objectives Approach Policies and Procedures Contractural Requirements (document problematic areas) Project Schedule Resource Requirements Performance Measures Contingency Plans Tracking, Reporting, and

Project Development Lifecycle

Planning Phase

Define problem
Confirm project feasibility Produce project schedule Staff the project Launch the project

Analysis Phase

Gather information
Problem Domain Application

Define system requirements Build prototypes requirements Prioritize requirements Generate and evaluate alternatives Review recommendations with management for discovery of

Design Phase

Design and integrate the network Design the application architecture Design the user interfaces Design the system interfaces Design and integrate the database Prototype for design details Design and integrate the system controls

Implementation Phase

Construct software components


Verify and test Convert data Train users and document the system Install the system

Support Phase

Maintain the system


Enhance the system Support the users
Help desk

Lecture 8
PROJECT SEGMENTATION

194

Project Segmentation- Definition

The process of talking to total heterogeneous market for product and dividing it into several submarkets or segments, each of which tends to be homogeneous in all significant aspects. W.J. Stanton

BENEFITS/PURPOSE OF MARKET SEGMENTATION

to achieve a rapid growth rate. To do better marketing job and make more efficient use of marketing resources. to fulfill the needs of a particular segment in a better way. To design promotional devices that are effective and also helps to evaluate their results. To take appropriate decisions relating to introduction of new products, promotion, distribution, pricing etc

MARKET SEGMENTATION PROCEDURE


Step-I: Survey stage Step-II: Analysis stage Step-III: profiling stage

BASES FOR CONSUMER MARKET SEGMENTATION


Consumer related segmentation Demographic status Geographic segmentation Psychographic segmentation

BASES FOR CONSUMER MARKET SEGMENTATION


Product related/Behavioural segmentation Occasion Benefits User status Readiness stage Attitude towards the product

BASES FOR CONSUMER MARKET SEGMENTATION


Loyalty status Hard core loyals Soft core loyals Shifting loyals Switchers

Lecture 9
CREATIVE PROBLEM SOLVING

201

CREATIVE PROBLEM SOLVING


Creative problem solving is - looking at the same thing as everyone else and thinking something different.

CREATIVE PROBLEM SOLVINGProcess


Objective finding - define the problem area Fact finding - gather information Problem finding - define the problem correctly Idea finding - generate solutions to the problem Solution finding - evaluate and choose between possible solutions Acceptance finding - implement the chosen ideas correctly

OBJECTIVE FINDING

The objective finding stage essentially involves divergent thinking to generate a list of problems Convergence is then used to identify the most relevant problem areas for further exploration 'Hits' and 'hotspots' are identified by questioning
Ownership - is one motivated to solve it? Priority - how important is the problem? Critical nature - how urgent is it to solve this problem?

FACT FINDING

Next is the fact-finding stage, where overall comprehension of the problem is increased by collection of relevant information This also helps new ideas to be generated 'Hits' and 'hotspots' can assist convergence The previously identified problem(s) may now be seen from a new perspective

PROBLEM FINDING

Problem-finding essentially uses the previous stage 'hits' to identify the most productive problem definition possible.

IDEA FINDING
Idea-finding helps to structure the search for potential solutions Mainly divergent activity is used to generate many ideas using a variety of idea-generation aids

SOLUTION FINDING

Solution-finding is basically the choice of ideas that can be transformed into workable solutions.

ACCEPTANCE FINDING

Acceptance-finding is primarily a divergent activity that helps to implement solutions successfully, such as
Listing potential implementation obstacles and ways to overcome them Developing both preventive actions and contingency plans Generating an action plan to implement a solution

CREATIVE PROBLEM SOLVING PROCESS


STEP

1. State what appears to be the problem.


The real problem may not surface until facts have been gathered and analyzed. Therefore, start with what you assume to be the problem, that can later be confirmed or corrected.

CREATIVE PROBLEM SOLVING PROCESS


STEP

2. Gather facts, feelings and opinions.


What happened? Where, when and how did it occur? What is its size, scope, and severity? Who and what is affected? Likely to happen again? Need to be corrected? May need to assign priorities to critical elements.

CREATIVE PROBLEM SOLVING PROCESS


STEP 3. Restate the problem. The real facts help make this possible, and provide supporting data. The actual problem may, or may not be the same as stated in Step 1.

CREATIVE PROBLEM SOLVING PROCESS

STEP 4. Identify alternative solutions.


Generate ideas. Do not eliminate any possible solutions until several have been discussed.

CREATIVE PROBLEM SOLVING PROCESS

STEP 5. Evaluate alternatives.

Which will provide the optimum solution? What are the risks? Are costs in keeping with the benefits? Will the solution create new problems?

CREATIVE PROBLEM SOLVING PROCESS

STEP 6. Implement the decision!

Who must be involved? To what extent? How, when and where? Who will the decision impact? What might go wrong? How will the results be reported and verified?

CREATIVE PROBLEM SOLVING PROCESS


STEP

7. Evaluate the results.

Test the solution against the desired results. Make revisions if necessary.

Lecture 10
TECHNIQUES OF CREATIVE PROBLEM SOLVING

217

TOOLS & TECHNIQUES

BRAINSTORMING
Purpose:

To generate a large number of ideas in a short period of time.

BRAINSTORMING
Rules for Brainstorming:
The more ideas the better! No discussion No idea is a bad idea Build on one anothers ideas Display all ideas

BRAINSTORMING EXERCISE
How Do We Motivate Our Local Optimist Club Members?
Ideas: Freely record your ideas as they come to your mind.

BRAINSTORMING GUIDELINES
Remember Creative Thinking

1. Practice question: How Do We Motivate Our Local Optimist Club Members?


Re-state the question to keep the process going

What did you mean by that?!!!

2. Clarify understanding. Once all the ideas have been generated (it may take approximately 5 to 6 minutes), review ideas offered.

BRAINSTORMING GUIDELINES
Lets combine ideas!!!

3. Combine items that are similar and/or eliminate duplicates.

Are we done yet?

4. Completion.

Heuristics In Decision Making


We all have rules of thumb that we rely on in making decisions. Another term for such rules is heuristics. Heuristic search techniques follow a series of steps based on rules developed by experience. These searches can often provide solutions very close to those found by exhaustive search.

Advantages of Heuristics in Problem Solving


Simple to understand Easy to implement. Requires less conception time. Requires less cognitive effort. Can produce multiple solutions.

Appropriate Uses of Heuristics in Problem Solving

Input data are inexact or limited. High computation time for an optimal solution. Problems are solved frequently and repeatedly. Symbolic processing is involved. A reliable, exact method is not available. Optimization is not economically feasible.

Traveling Salesman Problem Cities to Visit

Initial Heuristic Solution Rule: start at home, go to closest city

Modified Heuristic Solution Rule: no crossing any connection, no backtracking

Heuristic Bias
Sometimes the use of heuristics can hamper finding a solution. The four major categories of bias are: 1. Availability people tend to estimate probability based on past experience, which may not be representative. 2. Adjustment and anchoring people often pick a starting value and then adjust up and down from it. They tend to underestimate the need for adjustments.

Heuristic Bias (cont.)


Sometimes the use of heuristics can hamper finding a solution. The four major categories of bias are: 3. Representativeness people tend to misestimate probabilities of belonging to a group. 4. Motivational incentives often lead decision makers to estimate probabilities that do not reflect their true beliefs.

Synectics
The process of generating novel alternatives through role playing and fantasizing. Synectics (Gordon, 1961) is an approach to creative thinking that depends on understanding together that which is apparently different. Its main tool is analogy or metaphor. The approach, which is often used by groups, can help students develop creative responses to problem solving, to retain new information, to assist in generating writing, and to explore social and disciplinary problems. It helps users break existing minds sets and internalize abstract concepts. Synectics can be used with all ages and works well with those who withdraw from traditional methods (Couch, 1993).

Value Analysis
A team problem-solving system, developed at the General Electric Company in the late 1940s. Its special power is a technique called Function Analysis which dramatically shifts the viewpoint of the problem-solvers.

Key elements to the Value Analysis process

FUNCTION ANALYSIS FUNCTION-COST FUNCTION-WORTH CREATE BY FUNCTION IMPLEMENTATION THE JOB PLAN THE TEAM OWNERSHIP

Questions

234

Questions
1. What do you understand by project? Discuss the elements of a project.

2.

Discuss in brief all stages in a project establishing


process.

3.

Discuss the importance of feasibility study in project

development. Discuss the various types of studies under


feasibility study. 4. Discuss the importance of project evaluation, monitoring

& control in project formulation.


5. Explain the various techniques of creative problem solving.
235

ENTREPRENEURSHIP DEVELOPMENT

UNIT - III

The nature entrepreneurship.

of

international

Importance of international business to the firm. International entrepreneurship. versus domestics

Stages of economic development. Institutional support for new ventures.

Supporting organizations.
Incentives and facilities. Financial institutions Industries. and Small Scale
236

Government policies for SSIs.

LECTURE PLAN

Unit- III

Sub: ENTREPRENEURSHIP DEVELOPMENT Academic Consultant: Gaurav Agrawal Slide no 239-244 246-256 258-261 263-275

Lecture no 1 2 3 4

Contents (sub topics) The nature of international entrepreneurship. Importance of international business to the firm. International versus domestics entrepreneurship Stages of economic development

5
6 7 8 9 10

Supporting organizations
Incentive and facilities. Financial institutions and Small Scale Industries. Financial institutions and Small Scale Industries Government policies for SSIs. Government policies for SSIs. FAQS, MCQs, CASE STUDY & ASSIGNMENTS

277-282
284-292 294-295 297-301 303-306 308-314 316-320
237

Lecture 1
The nature of international entrepreneurship

238

Definition:

International entrepreneurship is the process of an entrepreneur conducting business activities across national boundaries.

Nature of international entrepreneurship

Complex & diverse Political Cultural Economic technological

Nature of international entrepreneurship

World wide in scope Resources Market Competition

Nature of international entrepreneurship

Multi displinary Global challenges Commercial risks Political risks Legal risks Cargo risks Credit risks

Reasons for international entrepreneurship

To expand sales Acquire resources Diversify sources of sales and supply Minimize risk Expansion of technology Liberalization of Cross-Border Movements

Routes of international entrepreneurship


Direct exporting Licensing Joint ventures Manufacturing Assembly operations Management contract Turn-key operations Acquisitions & mergers Wholly owned subsidies

Lecture 2
Importance of international business to the firm

245

Importance of international business to the firm

International Entrepreneurship can Fuel economic growth Create employment Generate prosperity for citizens

Importance of international business to the firm

International business has become increasingly important to firms of all sizes particularly today when every firm is competing in a hypercompetitive global economy.

Importance of international business to the firm

The successful entrepreneur will be someone who fully understands how international business differs from purely domestic business.

Importance of international business to the firm

Is managing international business different from managing domestic business?


What are the strategic issues to be resolved in international business management?

Importance of international business to the firm

What are the options available for engaging in international business?


How should one assess the decision to enter into an international market?

Importance of international business to the firm


Importance for the Nation: Higher economic growth rate. Reduction in annual rate of inflation. Relieving the critical balance of payments.

Importance of international business to the firm


Rebuilt foreign exchange reserve. Cutting down the fiscal deficits Achieve economic stabilisation. Liberalising the domestic economy. Relaxing the restrictions on external sector.

Importance of international business to the firm


Importance for the entrepreneur: Expanded profit potential. More customers. More capital. Lower cost suppliers. Lower cost labour.

Acquire resources Minimize risk Expansion of technology Liberalization of Cross-Border Movements

Benefits & gains of internationalization

International investment inflow. Outsourcing & subcontracting. Competitive & learning effects. International economic cooperation. Price stabilisation. Technological gains. Greater specialization. Larger markets.

Reasons for the growth of international entrepreneurship


Financial superiorities Expansion of market territory. Technological superiorities. Marketing superiorities. Product innovation.

Lecture 3
International versus domestic entrepreneurship

257

International versus domestic entrepreneurship

Uncontrollable Factors
Economics
Stage of Development Balance of payment Type of system
Bartering Third-party arrangements

International versus domestic entrepreneurship

Uncontrollable Factors
Political-Legal environment Cultural environment Technological environment

International versus domestic entrepreneurship

Although international and domestic entrepreneurs alike are concerned with sales, costs, and profits.

International versus domestic entrepreneurship

The difference between domestic and international entrepreneurship is the variation in the relative importance of the factors affecting each decisions.

Lecture 4
Stages of economic development

262

Definition of Economic Development

Process that influences growth and restructuring of an economy to enhance the economic well being of a community. The desired result is creation of wealth for a region.

Economic Development Partners


Elected officials Governmental staff (city, county and state) Economic development organizations Utilities Chambers of Commerce Neighborhood Associations Commercial real estate professionals Developers Educational Institutions Financial community Citizens

Economic Development Partners Training Goals


To

understand the economic development process and how it works in the Greater Des Moines area.
provide an overview of the basic concepts and principles of the economic development process. understand your role in the process

To

To

Economic Development Infrastructure

Human Infrastructure
Professional staff Partners

Local Product
Land Available buildings Zoning Physical infrastructure (i.e. water, sewer, gas, electric, roads, telecommunications, etc.) Business Climate Workforce

Economic Development Infrastructure

Program of Work
Marketing
Iowa Department of Economic Development (IDED) Greater Des Moines Partnership (GDMP) Counties Communities

Prospect Process Business Retention Legislative monitoring and influencing

Stages of Economic Development

Stage 1: The traditional society Stage 2: The preconditions for takeoff Stage 3: The takeoff Stage 4: The drive to maturity Stage 5: The age of high mass consumption The United Nations groups countries into three categories:
MDCs (more-developed countries) LDCs (less-developed countries) LLDCs (least-developed countries)

Newly Industrialized Countries (NICs) - Countries that are experiencing rapid economic expansion and industrialization and do not exactly fit as LDCs or MDCs

Objectives of Developing Countries

Industrialization is the fundamental objective of most developing countries. Most countries see in economic growth the achievement of social as well as economic goals.
Better education Better and more effective government Elimination of many social inequities Improvements in moral and ethical responsibilities

The trend toward privatization is currently a major economic phenomenon in industrialized as well as in developing countries.

Infrastructure and Development

Infrastructure represents those types of capital goods that serve the activities of many industries. The quality of an infrastructure directly affects a countrys economic growth potential and the ability of an enterprise to engage effectively in business. The less developed a country is the less adequate the infrastructure is for conducting business. Countries begin to lose economic development ground when their infrastructure cannot support an expanding population and economy.

Models of Economic Development

Over time, the importance of the sectors changes. Primary is the first sector to be important, followed, in sequence, by the others. As the tertiary and later sectors increase in importance, the earlier ones (primary and secondary) decline in relative importance. This is shown in the sector model, in which MEDCs have experienced the changes described above, whereas LEDCs have not yet experienced the full range of the changes.

Rostows model of economic development

Based on the experiences of the rich industrialised nations. Concerned with the stages countries go through to achieved economic growth. Investment = key to economic growth. With increasing investment, a country will move from a subsistence-based economy (stage 1) to an economy dominated by the production of consumer goods and tertiary and quaternary industries (stage 4-5). Rostows model implies that developing countries need to follow the stages of development experienced by the western industrialised nations.

1 Traditional Society

Subsistence economy, agriculture, limited technology

UK Singapore India

Up to 1750 Up to 1950 1950 1750 1960 1960 1820 1975 1980

2. Preconditions for take off

More commercial agriculture, transport improves, one industry dominates Manufacturing develops rapidly, further transport infrastructure, more investment (up to 15% GDP) from abroad or internal Growth is self sustaining and spreads to all parts of country & economy, linked to urbanisation, more range of industry Rapid growth of tertiary sector, a decline in manufacturing

UK Singapore India UK Singapore India

3. Take off

4. Drive to maturity

UK Singapore India

1850 1985 1995

5. High mass consumption

UK Singapore India

1940 1990 To come

Limitations of the Model

Argued that the model is too simplistic. Dispute the assumption that the experiences of developed countries are appropriate for all developing countries. Despite relatively large injections in aid, many LEDCs (e.g. countries in Africa) are still at stage one. Those which have moved towards the take-off stage may have done so by incurring huge national debts (Brazil, Mexico). The time taken for a country to develop diminishes as countries learn from already developed nations, the development of the NICs (Singapore, Hong Kong, South Korea and Taiwan). Eurocentric model.

Core-periphery model

Economic growth and development are never even. Takes into account regional variations within countries (local or current conditions). Core most prosperous and developed part of a country, or region. Periphery Levels of wealth, development and standards of living decrease with distance from the core.

Lecture 5
Institutional support for new ventures Supporting organizations

276

Supporting organizations

MONEY MARKET INSTITUTIONS: Money market institutions are the institutions that promote short term loans.

Functions of the institutions of money market


To provide a balancing demand and support scenario in the market of short term funds. To help the users and the providers of short term funds To provide a focal point for central bank intervention for influencing rates in the economy.

KINDS OF MONEY MARKET INSTRUMENTS:

Central bank Commercial bank Other financial agencies

Functions of Central Bank


Note issuing authority Government banker Bankers bank Foreign exchange Promoter of the financial system

Functions of Commercial Bank


Manufacture money Repository functions To underwrite capital issue

CAPITAL MARKET INSTITUTIONS

Investing institutions Development institutions Investment banks Merchant banks Mutual funds

Lecture 6
Incentives and facilities

283

Meaning:

Incentives includes concessions, subsidies and bounties.

The promotional measures cover


Membership industrial extension services institutional support in respect of credit facilities and scarce raw materials, factory recommendation in industrial estates, provision of developed sites for construction of sheds, provision of training facilities, subsidised power tariffs, supply of machinery on hire-purchase terms, assistance for domestic marketing as well as exports, special incentive for setting up enterprises in backward areas etc..

General Initiatives

Investment limit for SSI units raised to Rs. 100 lakhs. To protect the interest of micro and tiny SSI units, 40% of the credit going to SSI sector has been reserved for units having investment in plant and machinery upto Rs. 5 lakhs and 20% for units with investment between Rs. 5 lakhs and Rs. 25 lakhs. To coverage under the Technology Development & Modernisation Scheme of SIDBI has been enlarged to extend assistance to nonexporting units also for technology upgradation and modernisation. The interest rate of loans provided under the Scheme will be based on prime lending rate (PLR) of SIDBI from IDBI and IDBI shareholding in State Financial Corporations will be transferred to SIDBI. factory recommendation in industrial estates, Restricted list in small scale sector has been disbanded Procedure for registration of electronic items delicenced to,

General Initiatives

Locational restrictions for defining tiny sector removed. Definition of industry related service and business enterprises streamlined and made uniform. Registration procedure simplified. New Registration Forms introduced from January, 1994. Clarified that units employing less than 50/100 workers with/without power and the items exclusively reserved for manufacture in the small scale sector do not require to obtain industrial licence even if the item of production is included in Schedule-II to the Licensing Exemption Notification of July, 1991. Clarification regarding Registration as Hindu Undivided Family "The mode of ownership does not impose any bar on small scale unit registration as long as it falls within the existing notified investment limit and the unit is not subsidiary of, or owned or controlled by any other industrial undertaking in terms GOI Notification No. S.O. 857(E) dated 10th December, 1997, as amended vide S.O. 1288 (E) dated 2nd December, 1999. Thus, a unit owned by an HUF is registrable as an SSI, provided it is otherwise eligible."

Advantage of incentive & facilities

Act as motivational force. Encourage the entrepreneur. By providing incentives & facilities Government can:

Bring industrial development. Develop more new entrepreneurs. Reduce overall problems of entrepreneurs. Help entrepreneurs to face competition.

Need for incentives


To remove regional disparities in development. To promote entrepreneurship & strengthen the entrepreneurial base. To provide competitive strength, survival and growth. To generate more employment.

Types of incentives
Financial incentives Fiscal incentives General incentives Special incentives Reservation of items for exclusive manufacture in SSI

Schenmes of incentives in operation


Export import subsidies & bounties. Interest free loans Subsidy for R&D works. Capital investment subsidy. Interest subsidy. Subsidy for power generation. Exemption from property tax. Special incentive to women entrepreneurs. Exemption from income tax.

Other facilities

Subsidised consultancy services. Subsidy for market studies. Adoption of indigenous technology. Machinery on hire-purchase. Special facilities for import of raw materials. Transport subsidy. Seed capital assistance.

Lecture 7
Financial Institutions and Small Scale Industries

293

Financial Institutions and Small Scale Industries

Financial institutions play an important role in providing finance to the business for long term purposes. In India, there are following financial institutions:

Financial Institutions and Small Scale Industries

Industrial Finance Corporation of India (IFCI) Industrial Development Bank of India (IDBI) State Finance Corporation (SFC) Industrial Credit and Investment Corporation of India (ICICI) Unit Trust of India (UTI)

Lecture 8
Financial Institutions and Small Scale Industries

296

Development Finance Matrix: India


AII-India Dev. Banks (IDBI, IFCI,ICICI,IIBI,IDFC,SIDBI) Specialized Financial Institutions (Exim Bank, & NABARD) State Level Institutions -State Financial CorporationsSFCs- 18) - State Industrial Development Corporations- SIDCs- 28)

Investment Institutions (LIC,GIC,NIC,NIA,OIC,UII,UTI)


Others: (NEDFi, NSIC, KVIC,TFCI, ICICIVenture,IVCF)

-State Small Industries Development CorporationsSSIDCs-17)


-Technical Consultancy Organisations TCOs-18)

Institutional Network: Finance and Credit in India


Long-term Short-term & -All India Financial Medium-term
Institutions (AIFIs) -Regional DFIs Non-banking Finance Companies (NBFCs)
-Commercial

Agriculture Credit
-Cooperative

Banks --Regional Rural Banks ( RRBs) Government owned Institutions/ Corporations

Banks -NABARD Non-Govt. Organisations (NGOs) & Micro Finance Institutions (MFIs)

Financial Institutions and Small Scale Industries

State Industrial Development Corporation (SIDC) Industrial Reconstruction Corporation of India (IRCI) Life Insurance Corporation of India (LIC) Small Industries Development Bank of India (SIDBI) Industrial Reconstruction Bank of India (IRBI)

Financial Institutions and Small Scale Industries

National Small Industries Corporation (NSIC) National Bank for Agriculture & Rural Development (NABARD) Export Import Bank of India

Promoting Entrepreneurship and Competitiveness


Small Industries Development Bank of Indias (SIDBI) Initiatives
Micro Finance Womens Empowerment Marketing Assistance Environmental Initiatives Cluster Development

SIDBI
Rural Industrialisation Information Dissemination & Credit Rating

Technology Upgrading

Capacity Building

Entrepreneurship Promotion

Lecture 9
GOVERNMENT POLICY FOR SSIs

302

The small scale industry sector output contributes approximately 30% of the GDP, 45% of the total exports from India (direct as well as indirect exports ) and is the second largest employer of human resources. The development of Small Scale Sector has therefore been assigned an important role in India's national plans. In order to protect, support and promote small enterprises as also to help them become self-supporting, a number of protective and promotional measures have been undertaken by the Government.

GOVERNMENT POLICY FOR SSIs

Comprehensive policy package for small scale industries and tiny sector (announced on 30th and 31st August, 2000)

GOVERNMENT POLICY FOR SSIs

By the end of March 2000, the SSI sector accounted for nearly 40% of gross value of output in the manufacturing sector and 35% of total exports from the country. Through over 32 lakh units, the sector provided employment to about 18 million people.

The promotional measures cover:


Industrial extension services. Institutional support in respect of credit facilities. Provision of developed sites for construction of sheds, Provision of training facilities, Supply of machinery on hire purchase terms, Assistance for domestic marketing as well as exports, Special incentive for setting up enterprises in backward areas etc. Technical consultancy & financial assistance for technological up gradation.

Lecture 10
Government policies for SSIs

307

Government policies for SSIs


Industrial licensing Industrial Entrepreneur Memorandum (IEM) Location policy Policy relating to small scale undertakings Environmental clearances

SUPPORT TO SMALL SCALE SECTOR

Policy support:
The investment limit for the tiny sector will continue to be Rs.25 lakhs. The investment limit for the SSI sector will continue to be at Rs.1 crore. The Ministry of SSI & ARI will bring out a specific list of hi-tech and export oriented industries which would require the investment limit to be raised upto Rs.5 crore to admit suitable technology up gradation and to enable them to maintain their competitive edge. The Limited Partnership Act will be drafted quickly and got enacted. Attempt will be made to bring the Bill before the next session of the Parliament.

SUPPORT TO SMALL SCALE SECTOR

Fiscal support: To improve the competitiveness of Small Scale Sector, the exemption from excise duty limit raised from Rs.50 lakhs to Rs.1 crore.

SUPPORT TO SMALL SCALE SECTOR


Credit support: The composite loans limit raised from Rs.10 lakhs of Rs.25 lakhs. The Small Scale Service and Business (industry related) Enterprises (SSSBEs) with a maximum investment of Rs.10 lakhs will qualify for priority lending. In the National Equity Fund Scheme, the project cost limit will be raised from Rs.25 lakhs to Rs.50 lakhs. The soft loan limit will be retained at 25% of the project cost subject to a maximum of Rs.10 lakhs per project. Assistance under the Nef will be provided at a service charge of 5% per annum. The eligibility limit for coverage under the recently launched (August 2000) Credit Guarantee Scheme has been raised to Rs.25 lakhs from the present limit of Rs.10 lakhs. The Department of Economic Affairs will appoint a Task Force to suggest revitalization/restructuring of the State Finance Corporations. The Nayak Committees recommendations regarding provision of 20% of the projected turnover as working capital is being recommended to the financial institutions and banks.

SUPPORT TO SMALL SCALE SECTOR

Infrastructural support: The Integrated Infrastructure Development (IID) Scheme will progressively cover all areas in the country with 550% reservation for rural areas. Regarding upgrading the Industrial Estates, which are languishing, the Ministry of SSI & ARI will draw up a detailed scheme for the consideration of the Planning Commission. A plan scheme for Cluster Development will be drawn up. The funds available under the non lapsable pool for the North-East will be used for industrial infrastructure development, setting up of incubation centers, for Cluster Development and for setting up of IIDs in the North-East including Sikkim.

SUPPORT TO SMALL SCALE SECTOR

Technological support and quality improvement: Capital subsidy of 12% for investment in technology in select sectors. An inter ministerial committee of experts will be set up to define the scope of technology up gradation and sectorial priorities. To encourage Total Quality Management, the scheme of granting Rs. 75000 to each unit for opting ISO-9000 certification will continue for the next 6 years i.e. till the end of the 10th plan. Commercial banks are being requested to develop schemes to encourage investment in technology up gradation and harmonize the same with SIDBI. One time capital grant of 50% will be given to small scale associations which wish to develop and operate testing laboratories, provided they are of international standard.

SUPPORT TO SMALL SCALE SECTOR

Marketing support: SIDO will have a market development assistance programme, similar to one existing in the Ministry of Commerce & Industry. It will be a plan scheme. The vendor development programme, buyer-seller meets and exhibitions will take be held more often and at dispersed locations.

Questions

315

Questions
1. Define the nature of international entrepreneurship in detail. 2. What is the importance of international business to the firm. 3. Explain international versus domestic entrepreneurship. 4. What are the stages of economic development? 5. Discuss in detail the various supporting organizations for institutional support for small scale industries. 6. Explain the government policies for promoting and developing SSIs in India. 7. Explain the meaning of incentives and describe why these incentives and facilities are required towards economic development. 8. What are the major financial institutions in India? Explain in brief.
316

Questions
9.

10. 11.

12.

Critically examine the role played by SIDBI in providing the necessary support to the small-scale industries in India. What steps are taken by the entrepreneur for Project Management? Describe them in brief. What do you understand by segmentation, targeting and positioning of a product and how are they done? Discuss the different problems encountered by an entrepreneur at both incubation and implementation stage. Discuss the Institutional support available for new 317 and existing ventures in India.

CASE STUDY

The sickness among the small scale units began from 1991. the sickness has assumed serious proportions, which is reflected in the increasing number of sick industrial units, alarming increase in the number of funds, increasing unemployment, and continuous increase in the huge funds of financial institutions locked up in the sick units. In spite of corrective measures announced by the government in the past, the root of this economic situation goes much deeper into the economy. Industrial sickness not only tends to aggravate the problem of unemployment, but also renders the invested capital useless. Moreover, it creates an adverse industrial climate for the development of entrepreneurship in then SSI units. As Sangli district is growing industrially, in establishing and stabilizing the industries specially SSI. Availability of labour and credit is the main factor in pushing the progress and promotion of such industries. The upliftment of the economy of the sangli district could be possible through the successful incorporation of small scale units and the entire district can be develop through the effective organization of such industries.

CASE STUDY ( CONTD..)

In spite of many facilities to small scale units, handicaps still exists and there is growing sickness in Sangali district. In 2000-2001, 367 had fallen sick, of which 60 units have been reported to be dead (closed down). Remaining units have shown satisfactory performance by their own efforts.
QUESTIONS: Discuss the rehabilitation of SSI sick units. What are the causes of sickness and closed down of SSIs.

ASSIGNMENTS

Choose any new venture and study how much support it received from various support organisations & Financial Institutions

Entrepreneurship Development

UNIT - IV

Role of professionals Professionalism vs family entrepreneurs Role of woman entrepreneur Venture Capital- nature & overview Venture Capital process Locating venture 321 capitalists

LECTURE PLAN

Unit- IV

Sub: Entrepreneurship Development Academic Consultant: Riju Agarwal Slide no 324-329 331-336

Lecture no 1 2

Contents (sub topics) Role of Professionals Professionalism vs family entrepreneurs

3
4 5 6 7 8 9 10

Role of woman entrepreneur


Role of woman entrepreneur Venture capital nature & overview Venture capital nature & overview Venture capital nature & overview Venture Capital process Venture Capital process Locating venture capitalists FAQS, CASE STUDY & ASSIGNMENTS MCQs

338-346
348-354 356-364 366-372 374-383 385-393 395-400 402-409 411-421
322

423-443

Lecture 1

323

PROFESSIONALISM
Professionalism is actually the process by which given occupation become profession in the sense of attaining professional status. OR The expertness characteristic of a professional person.
324

Elements of Professionalism
ALTRUISTIC ACCOUNTABILITY EXELLENCE HONESTY/INTEGRITY DUTIFUL RESPECT TO OTHER

325

1.ALTRUISTIC: Showing unselfish concern for the welfare of others 2. ACCOUNTABILITY Responsibility and Reliability

326

3.EXELLENCE Knowledgeable Skilful Competency to retrieve and handle information Appropriate decision making skills Competency in skills of communication
327

4. Honesty/ Integrity The quality of being honest Moral soundness Undivided or Unbroken 5. Dutiful Appreciation of the role Aptitude for personal development 6. Respect to others
328

Role of Professionalism

Health and Hygiene Personal Image-First Impressions REALLY Count! Appearance and Dress Etiquette and Manners
Use of magic words: PLEASE and THANK YOU Be on time Keep your promises Respect people and be courteous Return all phone calls Call ahead to confirm appointments
329

Lecture 2

330

Family Entrepreneurs
A family entrepreneurship is defined in terms of:

Ownership control by members of a family Strategic influence of a family in the management of the firm Concern for family relationship The dream of continuity across generation
331

Professionalism vs Family Entrepreneurs


1. DEGREE OF OPEN MINDEDNESS: Professionals are open minded, receptive to new ideas, ready to experiment. While family entrepreneurs generally lack this.
332

2. NEW PRACTICES:
Include Quality certification, Participative Mgmt., Change in working style, financing pattern.
Professional are always leaders in adopting them, experimenting with them. While there is lack of this attitude in family entrepreneurs
333

3. IMPARTIAL HRM:
Professionals do not show partiality towards any particular gender. But family business houses employ their relative or friends or people belonging to same social caste in responsible position.

334

4.ORGANIZATION ORIENTED FINANCIAL MANAGEMENT:


Professionals tend to make financial decision in the way which is best for the organization. But family entrepreneurial firms give first priority to their familiar concern & interests.
335

5.DECISION MAKING STYLE:


The decision making process in professional run organization tends to be qualitative better & vision to be broader. It is mostly participative. While in family run businesses is more autocratic in nature. Here it is mostly owner entrepreneur himself or herself who makes the decision sometimes with the help of his family members or friends.
336

Lecture 3

337

Women Entrepreneur
Definition A woman or a group of women who initiate, organize & run a business enterprise. An enterprise owned & controlled by a woman having a minimum financial interest of 51% of capital & giving atleast 51% of the employment generated in the enterprise to women- GOI

Women Entrepreneurship in India

Earlier there were 3 Ks


Kitchen Kids Knitting

Then came 3 Ps
Powder Pappad Pickles

At present they are into


Hospitality & Entertainment Financial Services Education Engineering

339

Reasons

Permanent inadequacy in income of the family Desire to evaluate their talent To utilize their free time or education Need and perception of Womens Liberation, Equity etc. To gain recognition, importance and social status. To get economic independence

340

Role of Woman Entrepreneur

Value creation for all stakeholders Customers Shareholders Employees Society Identify market opportunities Gain command of scarce resources Manage resources Managerial function

Supportive Measures
Direct

& indirect financial support Yojna schemes and programmes Technological training and awards Federations and associations

342

Direct & Indirect Financial Support


Nationalized banks State finance corporation State industrial development corporation District industries centers Differential rate schemes Mahila Udyug Needhi scheme Small Industries Development Bank of India (SIDBI) State Small Industrial Development Corporations (SSIDCs)
343

Yojna Schemes and Programmes


Nehru

Rojgar Yojna Jawahar Rojgar Yojna TRYSEM DWACRA

344

Technological Training & Awards

Stree Shakti Package by SBI Entrepreneurship Development Institute of India Trade Related Entrepreneurship Assistance and Development (TREAD) National Institute of Small Business Extension Training (NSIBET) Womens University of Mumbai
345

Federations and Associations

National Alliance of Young Entrepreneurs (NAYE) India Council of Women Entrepreneurs, New Delhi Self Employed Womens Association (SEWA) Association of Women Entrepreneurs of Karnataka (AWEK) World Association of Women Entrepreneurs (WAWE) Associated Country Women of the World (ACWW)
346

Lecture 4

347

Some WE of India

Mahila Grih Udyog


7 ladies started in 1959: Lizzat Pappad

Lakme
Simon Tata

Shipping coorporation
Mrs. Sumati Morarji

Exports
Ms. Nina Mehrotra

Herbal Heritage
Ms. Shahnaz Hussain

Balaji films
Ekta Kapoor
348

Naina Lal Kidwai


HSBCs deputy CEO -Investment Banker

Fortune magazine listed her as one of the worlds most powerful businesswomen in 2003. India Inc recognises her as one of its most powerful investment bankers.

349

Shahnaz Husain
Herbal Beauty Queen Shes the "Estee Lauder of India", with even famous department stores like Galleries Lafayette in Paris, Harrods and Selfridges in London and Bloomingdales in New York stocking her cosmetics, creams and lotions.

350

Vineeta Bali

Director, Academic Success Program Practiced law as a business litigator for three years, as a transactional attorney for the Silicon Valley Law Group for several years ( main responsibilities: mergers and acquisitions, investor financing and corporate funding, business formation and corporate governance, securities compliance for privately held and public companies.
351

Lalita Gupte

Banker Shes created a formidable global presence of what was once a native development finance institution. Accountholders can now bank at ICICI branches in UK, the Far East, West Asia and Canada. With ICICI since 1971, Gupte was the first woman to be inducted on the board in 1984.
352

Problems faced by WE

Dual role to play at workplace & at home place Subordinate to men Just that her being women Non-awareness of facilities provided by government Competition with large scale units Problems related to marketing

353

Suggestions

Procedure of getting finance should be simple Effective propagation of programmes and yojna Linkages between product, services and market centers. Encouragement to technical and professional education.

354

Lecture 5

355

Venture Capital- Overview


Venture capital is a means of equity financing for rapidly-growing private companies. Finance may be required for the start-up, development/expansion or purchase of a company. Venture Capital firms invest funds on a professional basis, often focusing on a limited sector of specialization (eg. IT, infrastructure, health/life sciences, clean technology, etc.). The goal of venture capital is to build companies so that the shares become liquid (through IPO or acquisition) and provide a rate of return to the investors (in the form of cash or shares) that is consistent with the level of risk taken. VC firms typically source the majority of their funding from large investment institutions such as fund of 356 funds, financial institutions, endowments, pension funds and banks.

When venture capitalists invest in a business they typically require a seat on the company's board of directors. They tend to take a minority share in the company and usually do not take day-to-day control. Rather, professional venture capitalists act as mentors and aim to provide support and advice on a range of management, sales and technical issues to assist the company to develop its full potential.
357

How are Venture Capital Funds Organized?


Most Venture Capital Funds are Limited Partnerships:
The General Partners use an Offering Memorandum to raise a fund of a given size from the Limited Partners by convincing them that they have a unique strategy or expertise in a particular sector(s) of the market.

General Partners

Venture Capital Fund


Limited Partners
Pension Funds, Educational Endowments, Foundations, Insurance Companies, Wealthy Individuals

358

What Do Venture Capitalists Do?

Source Deals
The GPs have to source deals- I.e. find investment opportunities. This is done in a variety of ways- referrals from trusted sources (other funds, entrepreneurs they have invested in before, lawyers, accountants etc.)

Make Investment Decisions


From the opportunities identified the GPs pick the ones they think will be the winners. They might look at 50 or 100 opportunities for each one they invest in.
359

Manage The Investment


The GP/VCs have a fiduciary duty to the LPs to manage the investment. This means they usually sit on the Board of Directors. Given this time commitment a VC might only be able to handle 6 to 10 portfolio investment companies at a time.

Harvest The Investment


The GP/VCs win only if they can get their money out of the investment (harvest the investment). This usually takes the form of an acquisition of the portfolio company or taking the portfolio company public in an Initial Public Offering (IPO). Note: even the most successful funds rarely have even 1/3 of their portfolio investments become successful i.e even with careful vetting 2 out of 3 investments are not wins.

360

Capital Commitments
The Limited Partners do not actually invest money in the Fund at the closing. They legally commit to provide a certain amount of capital when they are called upon. This is called a Limited Partners Capital Commitment.

Capital Calls
When the General Partners find what they think is a good investment opportunity they make a Capital Call on the Limited Partners. Example: a Fund has $500M of capital and the GP/VCs what to make an investment of $10M. A Limited Partner with a Capital Commitment of $50M will be required to send $1M to the General Partners: 50M/500M = 10% times 10M = $1M
361

Management Fees
The General Partners receive an annual Management Fee, which is usually a percentage of the Capital Commitments to the Fund. A typical fee is 2.5%. On a $400M fund this $10M per year. The Management Fee is used by the General Partners to run the Fund business e.g. it pays the salaries of the General Partners, the Associates, the Support Staff and the office rent.

Number of General Partners


The number of GP/VCs in a Fund is a function of the size of the Fund and the size of investments the Fund makes. For example, a $500M Fund might have 5 GP/VCs, each investing $100M of the Funds Capital

362

The Role of the VC


Board involvement Management recruitment Future capital raising Access to business network Strategy development Patience!

363

VC Snapshot

Stage/Industry focused 5-10 year investment horizon 3 to 4 investment professionals Review 1000+ business plans a year Manage $50 to $200 million in capital Buy equity (preferred stock) - rarely make loans Participation of the venture capitalist in Management of the entrepreneurs business. Sources of capital: - Pension funds - Corporations 364 - College endowments - Wealthy individuals

Lecture 6

365

How Do VCs Make Money?


Source of VC Income:

Collect management fees from L.P.s - 2 1/2% annually Share profits with L.P.s - 20/80 split on investment gains

How do VCs earn their income?

5% 95%

Mgmt. Fee

Investment Gains
366

VC Compensation

Splitting the Returns


The returns from the investment are split:
Limited Partners receive 99% of all the returns General Partners/VCs receive 1% of all returns until the Limited Partners receive back 100% of their Capital (plus in some cases interest on that Capital). Thereafter the splits go 80% to the Limited Partners and 20% to the GP/VCs. This 20% part is called the GPs Carried Interest

Venture Capitalists with a great track record will receive a higher Carried Interest- e.g. 30%
367

Advantages of VC

It injects long term equity finance which provides a solid capital base for future growth. The VC is a business partner, sharing both the risks and rewards. The VC is able to provide practical advice and assistance to the company based on past experience with other companies which were in similar situations. The VC also has a network of contacts in many areas that can add value to the company, such as in recruiting key personnel, providing contacts in international markets, introductions to strategic partners, and if needed coinvestments with other vc firms when additional rounds of financing are required. The VC may be capable of providing additional rounds of funding should it be required to finance growth. 368

Investment Stages
Most VCs have a preference for a particular investment stage.
Five Stages:
Seed Start-up Early Expansion Mezzanine/Bridge
369

Stage/Characteristic
Stage
Seed

Investment
$50-500K

Characteristics
- Founder(s) only - No product

- No customers
- Primary risk: R&D

Start-Up

$500K to $1MM

- Mgmt. team incomplete - Prototype or beta product - No revenues - Limited customer interest - Some capital invested - Primary risk: market accept. 370

Stage/Characteristic
Stage
Early

Investment
$1MM - $3MM

Characteristics
- Most of team in place - Limited revenues - Not profitable - Primary risk:execution - Meaningful revenues - Achieving profitability - Growing customer base - Primary risk: competition
371

Expansion $3MM - $10MM

Stage/Characteristic
Stage Investment Characteristics
Mezzanine/ $10MM - $20MM - Significant revenues Bridge - Profitable
- Industry player - IPO in 6-12 months - Risk much lower

372

Lecture 7

373

What Do VCs Want to See?


Venture capitalists tend to focus on five specific areas when evaluating a company:
Areas of Focus:
Management
Marketplace Competition Business

Economics Risks
374

Management
The most important question: Has the team had experience and success in the same industry?

VC Focus:
DIRECT sales experience? Prior P/L responsibility? Personal financial stake? Willingness to share equity Fire in the belly? Functional areas covered?
375

Market
Can management demonstrate a thorough understanding of the marketplace dynamics?
VC Focus:
Market size and growth rate? Market drivers? Customer involvement in the R&D process? Number of competitors?
376

Competition
Does management have a clear understanding of the competitive landscape?
VC Focus:
Why are competitors successful? What is the prevailing business model? Barriers to entry?

377

Business Economics
Does management have a deep understanding of the financial dynamics of the business and industry?
VC Focus:
Margins comparable to industry norm? Break-even < 2 years ? Appropriate sales model? Moderate capital intensity?

378

Risk
Does management recognize, accept, and have strategies to deal with key risks?
VC Focus:
Reasonable financial projections? New technology adoption rate? Length of sales cycle? Best and worst case scenarios explored? Regulatory hurdles?

379

Exit Strategies

Sale or Merger
Most likely exit

Initial Public Offering


Small fraction go this way

Redemption
Least attractive

Management buy-out
Generally not possible
380

Secrets of Success?
The Eight Commandments

CEO carried a bag Called on same customer base Gross margin > 50% Some degree of technology Cash flow break-even < $5M Sourced the deal 25% ownership or greater First institutional investor

381

Odds of Getting a Deal Done?


Hurdle
1. Review the plan and

Chances
1 in 15 6 in 10

conclude it makes sense 2. Meet the team and like them

3. Be attracted to the market 7 in 10 opportunity and the company strategy

4. Introduce team to the other partners and get their buy-in

7 in 10

382

Odds of Getting a Deal Done?


Hurdle
5. Complete the due diligence process satisfactorily 6. Get a term sheet agreed to in principle 7. Find co-investors - if necessary 8. Get legal documentation done 9. Fund the company 8 in 10 9.9 in 10 9 in 10 1%
383

Chances
7 in 10

Lecture 8

384

The Venture Capital Process


Business Plan First Meeting Second Meeting Term Sheet Due Diligence Negotiations
385

Business Plan
#1 objective of the the business plan: Get the VC interested in hearing more about the opportunity. Business Plan Basics:

Written by the entrepreneur Keep it short Financials (3-5 year proj.)


Income statement Balance sheet Cash flow What-ifs helpful
386

The Business Plan


Executive

Summary Main Body Appendix


387

Executive Summary
What should the executive summary address?

Mission statement Brief company history Description of investment opportunity Market overview

Management team Product & technology Customers Strategy Competition Capital 388 requirements

Main Body
Management
Key Questions to Address:

Who are the key people in the company? Where did they come from, and why are they the right people to run the company?

Have they had previous experience and success in growth companies?


389

Main Body
Product/Technology/Service
Key Questions to Address:

What does the customer have access to today?


How does it differ from competing offerings

What is the superior value proposition to the customer?


390

Main Body
Marketplace
Key Questions to Address:

What is happening in the marketplace? Is it growing, if so, why and at what rate? What is lacking from the market leaders that this product/tech/service will provide? Which customers have been involved in the development of the product and are likely to purchase it?

391

Main Body
Strategy
Key Questions to Address:

Why will the customer be compelled to purchase the product? How will the company maintain its competitive differentiation? What barriers exist/will be created to curtail new entrants?
392

Appendix
Not all business plans require an Appendix section, but it can be useful. What to include?

Relevant industry articles to bolster management claims Major customer testimonials Other information likely to impress those not familiar with the market
393

Lecture 9

394

First Meeting
Skepticism might best describe the venture firms attitude in the first meeting. Dont be alarmed by this. The Details:
Location: VCs office Duration: 2-3 hours Attendees: 1 to 2 VCs Format: Formal presentation with Q/A
395

Second Meeting
Getting to the second meeting is an important milestone. he team will now make its case to the entire partnership.

Focus On :

Business opportunity - not the technology Addressing concerns of the skeptics - THIS IS CRITICAL! Next steps
396

Term Sheet
After the second meeting, the VC typically provides a term sheet to the entrepreneur.
Term Sheet - Common questions:
Is it a legally binding document? Whats covered? What is it designed to do? Why participating preferred stock?

397

Term Sheet Conditions


The term sheet is intended to embody the overall conditions of a business agreement. Whats covered?
Post-money valuation

$ amount of the

financing Investors identified Size of employee option pool Vesting periods Key-person insurance

Board representation Additions to management team, if any Monitoring covenants, Restrictive covenants Other deal specific issues
398

Due Diligence
The heavy lifting for the venture capitalist starts with the due diligence process. Due Diligence Overview:

Length: 6-12 weeks Will perform up to 100 reference calls Interview customers, former employees, competitors, industry experts Intense legal, financial work 399

Negotiations
Negotiations take place throughout the due diligence process. What is negotiable?
Some flexibility in:
Valuation
Total investment Vesting periods

Less flexibility in:


Equity instrument type
Board make-up Anti-dilution rights

Size of option pool

Restrictive covenants

400

Lecture 10

401

Development in India

This concept was introduced in India in 1987. It was operated by Industrial Development bank of India. In the same year Industrial Credit and Investment Corporation of India also started venture capital activity. Government started leving 5% cess on all payment related to venture fund. Fiscal incentive - reduction of capital gain tax rate gave an unprecedented boost to the development of venture capital Total estimated investment in 2003 was to be US $800 million. Its increase in 2004 was near about US $1 billion.
402

Venture Capital Fund in India


Venture Capital Fund in India can be categorized into following four groups:
VCFs

promoted by central government controlled development finance institutions -IFCI -RCTFCI


VCFs
VCFs

promoted by the state government controlled development finance institutions. -GVFCL -APVCL
promoted by public sector banks such as Canfina (canara finance) by canara bank, SBI-cap by SBI.
VCFs

promoted by foreign bank and private sector companies and financial institutions.
403

Locating Venture Capitalists

Indian Venture Capital Association- a national organization , comprising Venture capital firms Institutional investors Banks Incubators Angel groups Government bodies Corporate advisors, accountants, lawyers, Academic institutions and other service providers to the venture capital and private equity industry.
404

Indian Venture Capital and Private Equity Association (IVCA)

The IVCA Directory provides basic information about each member's investment preferences. It promotes the industry within India & throughout the world and encourages investment in high growth companies. They provide capital for seed ventures, early stage companies, later stage expansion, and growth finance for management buyouts/buyins of established companies.
405

Venture Capitalists in India

CanBank Venture Capital Fund Ltd. HSBC Private Equity Management Mauritius Ltd ICICI Venture Funds Management IDFC Infrastructure Fund/IDFC Asset Management Co. IFCI Venture Capital Funds Ltd. Indian Angel Network International Finance Corporation Kochhar & Co. Kotak Investment Advisors Limited
406

PriceWaterHouse Coopers Punjab Venture Capital Ltd SIDBI Venture Capital Ltd. Standard Chartered Private Equity SUN Group UTI Venture Funds Management Company Pvt. Ltd. Yes Bank Ltd.
407

How do you Contact a VC?


Introductions are best:
Attorney Accountant Banker Angel Investor Industry Executive

408

Selecting a Venture Capitalist

The entrepreneur should study:


Investment preferences set down by the venture capital firm - preferences for particular stages of investment, amount of investment, industry sectors, and geographical location. The amount and terms of investments Ability to invest in additional financing rounds if required is also important. Additional value that the VC can bring to the company like Industry knowledge, financial and strategic planning, recruitment of key personnel, mergers and acquisitions, and access to international markets and technology. Ask for references from investors.

Questions

410

FAQs
1. Discuss the role of professionals ? 2. Differentiate between family entrepreneurs vs professionals. 3. Discuss the role of woman entrepreneurs. 4. What is Venture Capital. What do they do? 5. Discuss the advantages of VCs. 6. What do VCs look for in a proposal. 7. Discuss the Venture Capital Process. 8. Discuss how to locate VCs in India. 9. Discuss points to be considered by an antrepreneur in selecting a VC.
411

Case study-Lijjat Papad Woman & Entrepreneurship

In 2002, with a turnover of Rs 3 billion, exports worth Rs 100 million, 62 branches and 40 divisions all over the country, and 42000 members, the Sri Mahila Griha Udyog Lijjat Papad (SMGULP)1 was a women's entrepreneurial success story in India.
From humble beginnings in a thickly populated locality of Mumbai in 1959, SMGULP has come a long way. The organization gained recognition through its most famous product- Lijjat papad. In addition to papads, SMGULP manufactured other household products like spices, bakery products and detergents. 412

A look at any of the branches of SMGULP gives the feel of an efficient entrepreneurial set up. The key to SMGULP's success lies in the feeling of oneness that it creates. Women above 18 years of age can become members of SMGULP by signing a pledge of devotion to the organization. At SMGULP, workers are referred to as coowners and the women who work there are referred to as sisters. Over the years, SMGULP has won several awards. The organization was awarded for its outstanding contribution to the uplift and welfare of socially, economically and physically handicapped women. In 2002, The Economic Times Award for Women Entrepreneur of the year was awarded to Jyoti Naik, President, SMGULP.

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Background Note In March 1959, seven semi-literate women from Gujarat came together to supplement their family incomes and create a sustainable source of employment with the skill they knew - cooking. The seven women were Jaswantiben Jamnadas Popat, Parvatiben Ramdas Thodani, Ujamben Narandas Kundalia, Banuben. N. Tanna, Laguben Amritlar Gokani, Jayaben V. Vithalani, and one more lady whose name is not known. They started out on the terrace of a large, old, residential building called Lohana Niwas in Girgaum, a thickly populated area in south Mumbai. This is where the seven housewives, bored and confined to their homes, saw an opportunity to set up an organization 44 years ago.
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Entrepreneurship was something these women had never heard of. The venture was immensely successful and marked the genesis of a cooperative "for the women, by the women and of the women." In 1959, these women borrowed Rs 80 from Chaganlal Karamsi Parekh, a member of the Servants of India Society and a social worker. This debt had to be returned within a stipulated period of time. The women commenced business by selling papads to a merchant known to them. Gradually, they bought a cupboard to store raw materials and utensils on the terrace. In the first year, they had to stop production during the rainy season as the rains would prevent the drying of papads.
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To solve this problem, by the next rainy season, they bought a cot and a stove. The papads would be kept on the cot and the stove below so that the process of drying could take place in spite of the rains. Within three months, there were about 25 women making papads, and within six months, they were able to reward themselves with half a gram of gold each with the profit they had made. The group used considerable publicity through word-ofmouth publicity and articles in vernacular newspapers. By the second year of its formation, 100 to 150 women joined the group, and by the end of the third year more than 300 women were rolling papads.

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The Success Formula The vision and principles of SMGULP are based on the ideals of trusteeship. The basic principles underlying the philosophy of the organization are; SMGULP is a voluntary organization. SMGULP never accepts charity or grants. SMGULP believes in running the business wisely. SMGULP is like a family and the sisters run it as if they all belonged to the same family. SMGULP is like a revered place of worship. SMGULP is a combination of three concepts, the business concept, the family concept and the devotion concept...

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The Business Concept SMGULP is run on sound, commercial principles. The main aim of the organization is to provide selfemployment opportunities to women. As most of the women working in SMGULP come from disadvantaged sections of society, the organization seeks to inculcate feelings of self confidence and self reliance in them. The member sisters share the profits among themselves in a judicious manner. The organization believes that business has to be done with prudence... The Family Concept SMGULP works like a big family. It tries to create a sense of family among employees. All the affairs of the institution are handled like a family carrying out 418 its own daily household chores...

The Concept of Devotion For women working in SMGULP, it is a source of strength; a place of worship where they work for the benefit of all. The organization is for people who have faith and trust in its policies and basic concepts and who regard work as worship. Each branch usually operates from 5.00 am to 10.30 am. Buses are provided by SMGULP to take the member sisters from their homes to their respective branches. The member sisters receive payment for the papads prepared the previous day...
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Questions for discussion


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2.

Discuss the entrepreneurial traits of some of the successful women entrepreneurs of India. Discuss the reasons for success at SMGULP.

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Assignment

Survey one women entrepreneur. Present in a report:


How did they start this occupation? Their experiences. The issues that they faced Key Challenges Major supports Key learnings from the project.
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MCQs

MCQs
1: The entrepreneur was distinguished from capital provider in: A. Middle ages B. 18th century C. 17th century D. 19th and 20th century 2: ___________ Process of creating incremental wealth is called Entrepreneurship. A. Dynamic B. Static C. Continues D. Systematic 423

3: Most important factor in forming a new business is: A. Finance B. Marketing C. Govt Support D. Family Support 4: Which one of the following is the process of entrepreneurs developing new products that over time make current products obsolete? A. Creative destruction B. New business model C. Anatomization D. None of the given options

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5: The intersection of knowledge and a recognized social need to start a product development process is called: A. Iterative synthesis
B. Product-evolution process C. Ordinary innovation D. Situation analysis

6: Which one of the following is the primary cause of failure in small businesses? A. Poor financial control
B. Poor location C. Management mistakes D. Improper inventory control

7: Which one of the following is the first step in the entrepreneurial process? A. Developing successful business ideas
B. Deciding to become an entrepreneur C. Growing the entrepreneurial firm D. Moving from an idea to an entrepreneurial firm

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8: Which of the following is NOT included in the opportunity evaluation process? A. Length of the opportunity B. Real and perceived value of opportunity C. Goals and objectives of customers D. Risks and rewards of opportunity 9: The resistance of employees in an organization against flexibility, growth, and diversification can be overcome by developing: A. Entrepreneurship B. Intrapreneurship C. Managerial domain D. Administrative domain

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10: The entrepreneurs_______________ depends on his perception of the opportunity. A. Commitment to opportunity
B. Commitment of resources C. Control of resources D. Strategic orientation

11: Which of the following statements about the entrepreneurial climate is (are) true? A. Trial and error are discouraged
B. Resources of the firm need to be available and easily accessible C. A multidisciplinary approach is discouraged D. Failures are not allowed

12: Which of the following makes the formation of new venture difficult within a corporate culture? A. Lack of intrapreneurial talent
B. Lack of freedom to make autonomous decisions C. Lack of market opportunity D. All of the given options
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13: Which of the following factors has allowed small companies to act like they are big ones? A. Competition B. Economic development C. Technology D. Customers 14: Which of the following is alternatively called corporate venturing? A. Entrepreneurship B. Intrapreneurship C. Act of stating a new venture D. Offering new products by an existing company 15: Being ones own boss is a need of: A. Independence B. Achievement C. Affiliation D. Authority
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16: An individuals need to be recognized is called: A. Need for independence B. Need for affiliation C. Need of fame D. Need for achievement 17: Which one of the following factors does not affect a person for being an entrepreneur? A. Family background B. Education C. Personal Values D. Gender 18: Female entrepreneurs differ from male entrepreneurs in terms of all of the following EXCEPT: A. Motivation B. Business skills C. Departure point D. Goal orientation 429

19: Which of the following areas are preferred by women entrepreneurs? A. Administration B. Utilities C. Manufacturing D. None of the above 20: Which one of the following is NOT TRUE about male entrepreneurs? A. Males often have investors, bank loans, or personal loans in addition to personal funds B. Males often have more experience in manufacturing, finance, or technical areas C. Men are often more confident and less flexible and tolerant D. Men usually list as the least important supporters 21. The depth and detail of a business plan depend on A. the target audience. B. the experience of the entrepreneur. C. the size and scope of the new venture. 430 D. the amount of capital needed.

22. To assess the potential profitability of a venture, the entrepreneur needs to ascertain expected sales and expenses figures for the first A. one year. B. three years. C. five years. D. ten years. 23. The usefulness of the introductory page is A. that it provides information about the company. B. such that it requires several pages. C. questionable, especially to investors. D. both a and b. 24. The executive summary section should A. be prepared after the total plan is written. B. highlight key financial results that can be expected. C. be about two or three pages in length. D. all the above.

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25. If the new venture is not a manufacturing operation but a retail store or service, planning of its operations activities will be put in a section called A. organizational plan. B. production plan. C. operations plan. D. executive summary. 26. The business plan is designed to guide the entrepreneur A. through the first year of operations. B. through the planning process. C. and the investor in the financing process. D. in case of a change in ownership. 27. Bankers often say that many businesses fail due to A. lack of cash. B. lack of planning. C. lack of initiative. 432 D. lack of customers.

28. Which of the following is a factor that will result in failure of a business plan? A. Goals set by the entrepreneur are measurable. B. The entrepreneur has no experience in the planned business. C. Goals set by the entrepreneur are reasonable. D. Customer need was established for the product. 29. _______________ pricing is based on the total cost of the product plus a standard profit margin or mark-up. A. Cost-based B. Value-based C. Competition-based D. Product-based 30. Which of these statements does not describe marketing? A. An exchange activity that takes place between a business and its customers. B. It is focused on satisfying the customers needs and wants. 433 C. It is a group of customers with needs and wants.

31. It is important to identify the target market because A. it is not practical and almost impossible to satisfy the needs and wants of the entire population. B. good business practices must be based on religious boundaries and ethical practices. C. most businesses have limited resources in terms of time, money and manpower. D. it is better to focus on activities that would attract a core group of customers that has the highest potential to purchase the goods or services offered. 32. Steps to identify a target market include the followings except for A. identifying the product or service to be offered. B. identifying the market area and business location, collecting data and segmenting the market. C. determining the target market from the market segments identified. 434 D. developing the sales forecast.

33. Which of these is not included in preparing a sales forecast? A. Determine market size. B. Conduct external environment and industry analysis. C. Identify the competitors. D. Estimate market share. 34. A __________ is a name, term, sign, symbol or design that identifies a product & differentiates it from any other product. A. quality B. packaging C. brand D. patent 35. This distribution channel has two intermediary levels. Select the correct distribution channel which depicts the statement. A. Manufacturer ----- Consumer B. Manufacturer ----- Wholesaler ----- Retailer ----- Consumer 435 C. Supplier ----- Manufacturer ----- Wholesaler ----- Retailer

36. In a Marketing Budget, the amount to be spent on Signboard should be placed in which category? A. Fixed assets. B. Monthly expenses. C. Other expenses. D. Renovation expenses. 37. Which of these describes the components of the operations process? A. Business input, transformation system and output. B. Administrative, inventory control & accounting system. C. Supplier, intermediary and customer. D. Cash flow, income statement and balance sheet. 38. The entrepreneur must constantly monitor the _____________ of all the processes and output. A. feedback B. quality C. machines

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39. These factors should be taken into consideration when choosing a supplier except for A. price and discount offered. B. quality of materials. C. sale terms and conditions. D. the location of the target market. 40. ______ refers to the arrangement of machinery, equipment, workers and other facilities used in the operation. A. Capacity B. Layout C. Raw materials D. Supplier 41. Determining the total operational cost would enable the entrepreneur to calculate the _____ of the goods produced. A. number of workers B. quantity of raw materials 437 C. cost per unit

42. ____ involves identifying the step-by-step processes from beginning to end in making the product or in providing the service. A. Product schedule B. Material requirement planning C. Capacity planning D. Process planning 43. This activity will ensure that the quantity of production is enough to fulfill expected market demand. This statement relates to A. product schedule B. material requirement planning C. capacity planning D. process planning 44. Total number of buses to be washed is 300 units. Monthly operations cost is RM20,835. Direct Labour Costs is RM11,520. Overhead Costs is RM3,000. What is the cost to wash a bus? A. RM48.40 per bus. B. RM69.45 per bus. 438 C. RM107.85 per bus.

45. Which do not describe the importance of a financial plan? A. To determine the size of investment i.e. project implementation cost. B. To identify and propose the relevant sources of finance. C. To ensure that the initial capital is sufficient. D. To scan the environment for a business opportunity. 46. In the project implementation cost schedule, _____expenditure refers to such expenditure as the procurement of plant, machinery, equipment, vehicles & other FA needed by the new business. A. short-term B. long-term C. financial D. both a and b 47. These are components of the project implementation cost schedule except for A. capital expenditure. B. cash flow statement. 439 C. working capital requirements.

48. Sources of finance for new projects include A. equity contributions. B. term loan. C. hire purchase. D. all the above. 49. Cash outflow is generally made up of A. equity contributions. B. term loan. C. cash sales D. none of the above. 50. The final component in the pro forma cash flow statement is the ________________. A. cash inflow B. cash surplus or deficit C. cash position D. cash outflow

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51. The pro forma income statement shows the expected profit or loss for the planned period, usually for _________ year(s). A. one B. two C. three D. four 52. The pro forma balance sheet shows the _______ position of the company at a specific point in time in terms of assets owned and how those assets are financed. A. short-term B. long-term C. financial D. both a and b 53. To be a reputable halal food producer in the region and serve the needs of the global Muslim community. This statement is an example of a A. vision. B. mission. 441 C. objective.

54. One of these statements is not relevant to the understanding of Organizational Structure. A. It is used to show the assignment of specific task and responsibility to every individual in the organization. B. It can be visualized through an organizational chart. C. Most small businesses do not have an organizational structure because it is too costly to establish. D. The most commonly used organizational structure in a small business is the line structure. 55. Job analysis, job description and job specification are three basic things that need to be prepared by a manager in ___________________. A. selection process B. retaining employees C. personnel planning D. recruitment process
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Answers
1. B 5. B 9. A 13. C 17. D 2. A 6. C 10. A 14. A 18. A 3. A 7. A 11. B 15. A 19. A 4. D 8. C 12. D 16. D 20. B

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