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INTRODUCTION
1987: PRIL was incorporated as Manz Wear Pvt Ltd and manufactured readymade
trousers under the Pantaloon brand
September 20,1991: Manz Wear Pvt Ltd, went public and in 1992 August 1997: The first departmental store called Pantaloons was opened in
Kolkata
1999: The companys name was changed to Pantaloon Retail (India) Limited (PRIL)
Pantaloon Retail (India) Limited, is Indias leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai It operates over 17 million sqft of retail space Over 1000 outlets across 93 cities and 60 rural locations in India and employs over 30,000 people. Presently, in to five lines of businesses fashion and footwear, food, general merchandise, leisure & entertainment and home.
We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments for classes and for masses.
We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful.
Indian-ness: Confidence in ourselves. Leadership: Both in thought and business. Respect & Humility: To respect every individual and be
humble in our conduct. Introspection: Leading to purposeful thinking. Openness: To be open and receptive to new ideas, knowledge and information. Valuing and Nurturing Relationships: To build long term relationships. Simplicity & Positivity: Simplicity and positivity in our thought, business and action. Adaptability: To be flexible and adaptable, to meet challenges. Flow: To respect and understand the universal laws of nature.
Core Values
STRATEGY
Constant innovation
Strategy aimed at achieving inclusive, sustained and profitable growth with three levers:
Customer-orientation
Continuous-innovation Collaborative transformation
Financials
Net Sales (Rs Cr) EBIT (Rs Cr) PAT ( Rs Cr) Core Retail Margins
Jun/06 1845 3390 Oct/06 Feb/07 Jun/07 Oct/07 Feb/08 Jun/08 5651 Oct/08 Feb/09 Jun/09 7669 Sales Turnover (Rs Cr)
Oct/09
Feb/10 Jun/10 Oct/10 Feb/11 Jun/11 Oct/11
Financials- Sale
9786 11324
CAGR = 39%
13315
Feb/12
Jun/12
Financials PSFS
Sales Rs per Sq Ft
Sales per Sq Ft
Rs.
7866
8306
8575
8187
7071
Industry Average=Rs.15000
May/07
Aug/08
May/12
Dec/06
Nov/04
Nov/09
Mar/08
Dec/11
Apr/05
Oct/07
Sep/05
Feb/06
Apr/10
Jul/06
Sep/10
Feb/11
Jun/04
Jan/09
Jun/09
Jul/11
6 7.4
2009 -11
2.4
2007
2008
2010
2011
2012 -2.2
Competitor: Sales
Lifestyle, 3000
Competitor: PSFS
SPSF (Rs / sq.ft)
SPSF (Rs / sq.ft) 14062.5
11690
10000 7071.8 8390 7808 4300
PRIL
Madura Fashions
Arvind Retail
Shoppers Stop
KKCL
Reliance Retail
Lifestyle
PEST Analysis
ENVIRONMENTAL
LEGAL
SOCIAL
EXTERNAL ENVIRONMENT
GENERAL ENVIRONMENT INDUSTRY ENVIRONMENT COMPETITIVE ENVIRONMENT
GENERAL
Post liberalization Era Employment opportunities and hence spending power was increasing The GDP of India was growing at around 6-6.5%
INDUSTRY
Retail Sector $40 Bn Organized Retail Penetration was negligible 100% FDI allowed in Cash and Carry and Wholesale Retail Format in 1997
COMPETITIVE
Huge unorganized sector Clothing was mostly confined to markets No major company in Organized Retail
AN ATTRACTIVE INDUSTRY
Locate an industry with high potential for above average returns
Organized retail provides brands needed visibility Helps companies launch new products : penetrate Offers wide product range, speedier deliveries
Increased urbanization has shifted consumers to one place and thus a single retail can catch more customers
Increased Income Increased Power of purchase Lack of time need everything under one roof
Credit cards
Proper Infrastructure Air conditioning, Trained employees, billing, parking, proper display of materials
STRATEGY FORMULATION
Selection of a strategy linked with above-average returns in a particular industry Textile Manufacturing to Modern Organized Rewrite the rules by retaining values India1: Future Bazaar, Central, E Zone, Home Town India 2: Big/Food Bazaar, Future money India 3
Diversification
Class Destination
Others
Pantaloon has succeeded in the ever-changing dynamic sector by leveraging the following assets and skills to adjust with the environment:
Core Competency
STRATEGY IMPLEMENTATION
Selecting strategic actions linked with effective implementation of the chosen strategy
Action required: Use the firms strengths (its assets or skills) to implement the strategy
SUPERIOR RETURNS
Earning of above-average returns
VRIO Framework
SUPPLY CHAIN MANAGEMENT
Planning, merchandizing sourcing, standardization, vendor management, production, logistics, quality control, pilferage control replacement and replenishment. In-house manufacture, design and development of apparels.
VERSATILE RETAIL
REAL ESTATE
Lack of quality retail space Real Estate at prime locations Wide geographical spread
COST EFFECTIVENESS
VRIO Framework
Resource/ Capability Supply chain management Versatile retail Yes Yes Yes Yes Yes No Valuable Rare Costly to Organized to Competitive imitate Yes be exploited Yes consequences Competitive Parity Sustained Advantage Real estate Yes No Yes Yes Competitive Parity Cost effectiveness Attract and delight customers Yes No Yes Yes Yes No No Yes Competitive Parity Competitive Parity Normal Normal Above Normal Normal Performance implications Normal
Operations :
Outbound Logistics:
Services :
a. b. c. d. e. f. a. Cater to almost all strata of society Simplify shopping and boost esteem Fully automated billing process Reasonable prices Loyalty programs CRM High Turnover Low margin
Margin :
Technological development :
a. Automation, ERP, RFID, SAP
HRM :
a. b. 35000 employees across formats and offices Regular employee engagement programs and training
Firm Infrastructure :
a. b. c. Dominance and Leadership Largest retail network Location and framework given utmost importance
BCG MATRIX
Retail type Formats Market growth
24% 24%
Market share
30% 15% (estimated) 9-10 % (estimated) 9-10 % (estimated)
Revenue (Crore)
1700 250
Year
Apparel Apparel Consumer durables Home electronics Food / value retail Food / value retail Food / value retail
2012 2010
HomeTown
8.50%
750
2011
1.15
eZone
8.50%
1100
2011
0.5
71%
BCG MATRIX
Market Growth
BCG MATRIX
Retail type Formats Market growth Sales (crore) Nearest competitor Competitor Relative sales (crore) Market share
562 2.3
Lifestyle
Central
21%
1300
Shoppers Stop
Apparel
Pantaloons Fashion
24%
1700
3.13
HomeTown
8.50%
750
@Home
1600
0.46
eZone
8.50%
1100
8600
0.12
16%
5000
3860
1.5
16%
1000
Reliance Fresh
3860
Market Growth
Rule of Three
Digital
Central Food Bazaar and Big Bazaar Home town KB's Fair priced E Commerce
Brand Factory
E- Zone
Planet Sports
Goods and products of the retail industry or sector, are the finished objects/products of all sectors of commerce and economy of a country.
The FDI in India's retail business can be made through any of the following routes:
Cash-and-carry Hypermarkets Malls Supermarkets Department stores
Conclusion
Indian Organized Retail Tough Phase
Losses
FDI in Retail
Opportunity Threats