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Technical Analysis &

The Cost of Capital
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What is Technical Analysis ???
It is trading in securities, commodities, currency
markets, etc. based on the belief that all these items
have a recognizable pattern in their movement
These trades follow charts
They observe prices and volumes within a
CHANNEL
The BUY when it crosses the SUPPORT level and
SELL when it crosses the RESISTANCE level
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Channels
Two parallel trend lines that act as areas of
support and resistance (more later)
Any break through the channel is a break of the
trend, otherwise the price should stay in range
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Chart Analysis : Support

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Chart Analysis : Resistance
Price at which overwhelm consistently.
When a stock makes a new high and then retraces,
sellers who missed out @ the previous peak will feel
pressured to sell when price climbs back to that level.
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What is the Cost of Capital?
When we talk about the cost of capital, we are
talking about the required rate of return on invested
funds
It is also referred to as a hurdle rate because this is
the minimum acceptable rate of return
Any investment which does not cover the firms cost
of funds will reduce shareholder wealth (just as if
you borrowed money at 10% to make an investment
which earned 7% would reduce your wealth)
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The Appropriate Hurdle Rate: An Example
The managers of RMM Ltd. are considering the purchase of a
new plot of land. The purchase price of the land is
Tk.10,000,000. RMMs capital structure is currently made up of
40% debt, 10% preferred stock, and 50% common equity. This
capital structure is considered to be optimal corporate strategy
for financing by RMM, so any new funds will need to be raised
in the same proportions.
Before making the decision, RMMs managers must determine
the appropriate required rate of return (k). What minimum
rate of return will simultaneously satisfy all of the firms capital
providers?
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Financing Structure of RMM
ASSUME THE FOLLOWING COST OF FUNDS FOR
RMM LTD.:
Currently Debt Costs: 7%
Preferred Stocks Cost : 10%
Common Stocks Cost: 12%

Note: Common Stocks costs more than any other
sources of financing, based on the theory that more
the risk, more the expected return for the investor
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RMM Example (cont.)
Source of
Funds
Amount
(in 000 Tk)
Taka
Cost
After-tax
Cost
Debt 4,000 280 7%
Preferred 1,000 100 10%
Common 5,000 600 12%
Total 10,000 980 9.8%

Because the current capital structure is optimal, the
firm will raise funds as follows (figures in 000s)
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RMM Example (Cont.)
Rate of Return 8% 9.8% 11%
Total Funds Available 10,800 10,980 11,100
Less: Debt Costs 4,280 4,280 4,280
Less: Preferred Costs 1,100 1,100 1,100
= Remainder to Common 5,420 5,600 5,720

The following table shows three possible scenarios:
Obviously, the firm must earn at least 9.8%. Any less,
and the common shareholders will not be satisfied.
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The Weighted Average Cost of Capital
We now need a general way to determine the
minimum required return
Recall that 40% of funds were from debt. Therefore,
40% of the required return must go to satisfy the
debtholders. Similarly, 10% should go to preferred
shareholders, and 50% to common shareholders
This is a weighted-average, which can be calculated
as:
WACC w k w k w k
d d p p cs cs
= + +
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Calculating RMMs WACC
Using the numbers from the RMM example, we can
calculate RMMs Weighted-Average Cost of Capital
(WACC) as follows:
Note that this is the same as we found earlier
WACC = + + = 040 007 010 010 050 012 0098 . ( . ) . ( . ) . ( . ) .
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Finding the Weights
The weights that we use to calculate the WACC will
obviously affect the result
Therefore, the obvious question is: where do the
weights come from?
There are two possibilities:
Book-value weights
Market-value weights
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Book-value Weights
One potential source of these weights is the firms
balance sheet, since it lists the total amount of long-
term debt, preferred equity, and common equity
We can calculate the weights by simply determining
the proportion that each source of capital is of the
total capital
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Book-value Weights (cont.)
Source Total Book Value % of Total
Long-term Debt 400,000 40%
Preferred Equity 100,000 10%
Common Equity 500,000 50%
Grand Totals 1,000,000 100%

The following table shows the calculation of the
book-value weights for RMM from balance sheet:
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Market-value Weights
The problem with book-value weights is that the
book values are historical, not current, values
The market recalculates the values of each type of
capital on a continuous basis. Therefore, market
values are more appropriate
Calculation of market-value weights is very similar
to the calculation of the book-value weights
The main difference is that we need to first calculate
the total market value (price times quantity) of each
type of capital
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Calculating the Market-value Weights
Source Price per
Unit
Units Total Market
Value
% of
Total
Debt 905 400 362,000 31.15%
Preferred 100 1,000 100,000 8.61%
Common 70 10,000 700,000 60.24%
Totals 1,162,000 100.00%

The following table shows the current market prices of
RMMs financial instruments :
( ) ( ) ( )
WACC = + + = = 0 3115 0 07 0 0861 010 0 6024 012 01027 10 27% . . . . . . . .
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Market vs Book Values
It is important to note that market-values is always
preferred over book-value
The reason is that book-values represent the
historical amount of securities sold, whereas market-
values represent the current amount of securities
outstanding
For some companies, the difference can be much
more dramatic than for RMM
Finally, note that RMM should use the 10.27 WACC
in its decision making process
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The Costs of Capital
As we have seen, a given firm may have more than
one provider of capital, each with its own required
return
In addition to determining the weights in the
calculation of the WACC, we must determine the
individual costs of capital
To do this, we simply solve the valuation equations
for the required rates of return
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The Cost of Debt
Recall that the formula for valuing bonds is:
( ) ( )
N
d
N
d
B
k
MV
k
I
Summation V
+
+
(

+
=
1 1
We cannot solve this equation directly for k
d
, so we
must use an iterative trial and error procedure
Note that (in real life) k
d
is not the appropriate cost of
debt to use in calculating the WACC, instead we
should use the after-tax cost of debt
( ) ( )
N
d
N
d
B
k
MV
k
I
Summation V
+
+
(

+
=
1 1
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The After-tax Cost of Debt
Recall that interest expense is tax deductible
Therefore, when a company pays interest, the actual
cost is less than the expense
As an example, consider a company in the 34%
marginal tax bracket that pays Tk.1000 in interest
The companys after-tax cost is only Tk.660. The
formula is:
( )
After tax k Before tax k t
d d
= 1
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The Cost of Preferred Equity
As with debt, we calculate the cost of preferred
equity (without any maturity period) by solving the
valuation equation for k
P
:
k
D
V
P
P
=
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The Cost of Common Equity
Again, to find the cost of common equity we simply
solve the valuation equation for k
CS
:
( )
k
D g
V
g
D
V
g
CS
CS CS
=
+
+ = +
0
1
1
Note that common dividends are not tax-deductible,
so there is no tax adjustment for the cost of common
equity
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Flotation Costs
When a company sells securities to the public, it must
use the services of an investment banker
The investment banker provides a number of services
for the firm, including:
Setting the price of the issue, and
Selling the issue to the public
The cost of these services are referred to as flotation
costs, and they must be accounted for in the WACC
Generally, we do this by reducing the proceeds from
the issue by the amount of the flotation costs, and
recalculating the cost of capital
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The Cost of Debt with Flotation Costs
Simply subtract the flotation costs (f) from the price
of the bonds, and calculate the cost of debt as usual:
( ) = F V
B
Note that we still must adjust this calculation for
taxes
( ) ( )
N
d
N
d
B
k
MV
k
I
Summation f V
+
+
(

+
=
1 1
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The Cost of Preferred with Flotation Costs
Simply subtract the flotation costs ( f ) from the price
of preferred, and calculate the cost of preferred as
usual:

( ) f V
D
k
P
P

=
( ) f V
D
k
P
P

=
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The Cost of Common Equity with Flotation Costs
Simply subtract the flotation costs (F) from the price
of common, and calculate the cost of common as
usual:
( )
( ) ( )
k
D g
V F
g
D
V F
g
CS
CS CS
=
+

+ =

+
0
1
1
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A Note on Flotation Costs
The amount of flotation costs are generally quite low
for debt and preferred stock (often 1% or less of the
face value)
For common stock, flotation costs can be as high as
25% for small issues, for larger issue they will be
much lower
Note that flotation costs will always be given, but
they may be given as a dollar amount, or as a
percentage of the selling price
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The Cost of Retained Earnings
The firm may choose to finance new projects using
only internally generated funds (retained earnings)
These funds are not free because they belong to the
common shareholders (i.e., there is an opportunity
cost)
Therefore, the cost of retained earnings is exactly the
same as the cost of new common equity, except that
there are no flotation costs:
( )
k
D g
V
g
D
V
g
RE
CS CS
=
+
+ = +
0
1
1