Cloud Computing

Computing Evolution

40s

70s

80s

Now

Mobility explosion Collaboration High level of interconexion between users Web platform growing Pressure over companies data centre.
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Why
It combines a lot of concepts from latter years in computing: a huge number of multicore PCs and servers (both physical or virtual) running together trough broadband networks..
Definition

Contrary to last big innovations, cloud computing didnt sprout from a young genius from Silicon valley. is the logical result from the last 30 years in computation. In certain way, is a return to past, time sharing taken to the maximum. Just 6% of currently installed servers capacity is used 30% arent used but werent unplugged from the network.
Why Amazon was pioneer:

they have a critical mass in Christmas, but during the rest of the year, they have the infrastructure available and developed a lot of technology so support their business.
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How we see it
The subject is still blur, and opinion of experts and executives from customers and suppliers are diverse: Definitive Will kill another ways of computing Will be the computing itself Another fade Just a name for Network virtualization
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Will it remain?

Costs Business opportunity Facilitator for new business

Hot issue in crisis scenario:

costs cuting new opportunities flexibility

Off shoring: BRIC Develop this box.

What led to actual phase

Terms related to Cloud Computing

Saas Iaas Paas Virtualization SOA REST Widget mash up

Grid computing: Hw resources sharing

Internet service Bus

Web 2.0

Players
Software on demand
Grid computing:
massive processing

Elastic computer:

60 50

By 2012, the global market for cloud computing will be $95 billion
Merryll Linch

40 30 51 20 10 0 Microsoft Google 16 14

7 Others

Amazon Yahoo

You can take it with you

Are gadgets important?

As wireless technology gets better and cheaper, more and more different kinds of objects will connect directly to the cloud.

Numbers
Numbers around CC are always impressive:
80% fortune companies 1000 will pay to use cloud computing services and 30% will pay for infrastructure.

Gartner
At this moment, the 5 major search engines together have 2.000.000 computers 95 billion

Market : 42 billon IDC

Merryl Linch

33% of IT business will be in Cloud Computing

Gartner
Microsoft data centre in Chicago:

610.000 servers
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They have already used cloud

Powerset: a start-up that is creating a natural language powerful search. When they
need to catalogue the web, they buy cloud services.

New York times: to create 11.000 pdfs, they needed to subcontract cloud services

Schumacher Group (emergency rooms for hospitals): almost affected by Katrina

hurricane, they was growing quickly but was having problems to create regional offices to support it. Running some systems remotely was the answer.

Starbucks: using Salesforce CRM to create the new idea Mystarbucks.com website as a
online community.

US Olympic Committee: using AT&T service to handle a busy traffic during the games

SOGETI: The consultancy company owned by Cap Gemini contracted cloud services
from IBM Blue Cloud to a whole-company brainstorming program.
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What is already available

Email (Yahoo, Gmail, etc) Human resources CRM (Salesforce.com)

Office Applications Backup Storage

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Cloud PROs
Customer Supplier
Hardware consolidation: Best use of money invested in hardware

Costs: employees, nature, energy, etc Smaller, TCO reduction. Global Model: Data centres are distributed around the world, using better
conditions: employees, nature, energy, etc

Geographical Distribution: Better services for disperse companies and easier

mobility.

Flexibility:
new needs can be solved quickly. For big temporary needs can be solved andcostumers, you can cloud is a long-term return the infrastructure after the pick. option. Not just a New business: solution for the Smaller investment next 12 months. Time-to-market:

Synergies:
Hardware investment can be spread

Elasticity:

Economy of scales:
Hardware investment can be spread Alliance: Intel, HP e Yahoo

Faster Implementation
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Cloud CONTRAS
Customer Supplier
Putative Risk: Legal, regulatory and business. Can our data be elsewhere? Pricing: How it is being charged. Migrate from boxes to services is a lesson to learn. Performance: Data bases can be less quick Challenge: management of resources, over many locations and with various tenants. Lack of cost advantage: Not achieving ROI before turn people sceptical with CC . Computing is not Strategy: business for Large databases; critical data; old core systems; many suppliers systems that require specific hardware and CC solution Migration: can be Current enterprise apps can't be migrated discontinued. conveniently. Management: Difficulty of managing cloud applications.
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Safety: To manage customer data, the identification management must be solved Liability: Latency: Lack of Service levels agreements: Cloud providers still are not taking accountability for the platforms

How would be an CC architecture?

Cloud architecture must supply a management infrastructure that includes functions as:
Computational resources provisioning; Dynamic workload balancing; Performance monitoring.

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Examples of CC Architecture

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Examples of CC Architecture

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Examples of CC Architecture

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