BARKHA JOON BBA 6th SEM ( 1st shift) 03717001710

BARKHA JOON

TECNIA INSTITUTE OF ADVANCED STUDIES

Programme: BBA Vi_Shift- 1ST

CONCEPT

Bharti Airtel Limited was incorporated on July 7, 1995 Its subsidiaries operate telecom services across India. Bharti Airtel is India's leading private sector provider of telecommunications services customer base consisting of 50 million total customers, which constitute, 44.6 million mobile and 5.4 million fixed line customers, as of March 31, 2007 Bharti provides a range of telecom services, which 22 include Cellular, Basic, Internet and recently introduced National Long Distance. Also put its footsteps into Insurance and Retail segment in collaboration with Multi- National giants. Bharti is the leading cellular service provider, with a footprint in 23 states covering all four metros and more than 50 million satisfied customers

BARKHA JOON

TECNIA INSTITUTE OF ADVANCED STUDIES

Programme: BBA Vi_Shift- 1ST

Objectives of Study

To study the importance and development of telecommunication industry in todays scenario. To understand the various Marketing Strategies which Airtel has adopted to survive in highly competitive cell phone industry. To make a comparative study of the major players in Indian Service Provider.

BARKHA JOON

TECNIA INSTITUTE OF ADVANCED STUDIES

Programme: BBA Vi_Shift- 1ST

Research Methodology
The methodology adopted for this project is exploratory in nature. There have been two sources of information collected: a) Primary Sources I have met retailers of the Airtel of the company and have been able to get first hand information regarding the product b) Secondary Sources Secondary source has played a vital role to play in this report. A good amount of data has been collected from various published articles and reports found in magazines and journals .Another vital source has been the Internet and particularly the companies own website.

BARKHA JOON

TECNIA INSTITUTE OF ADVANCED STUDIES

Programme: BBA Vi_Shift- 1ST

Data Analysis

HOW DID YOU KNOW ABOUT AIRTEL CELLUER SERVICES ? FRIENDS ADVERTISMENT INTERNET EXECUTIVE 23 36 15 26

26

23

15 36

FRIENDS

ADVERTISMENT

INTERNET

EXECUTIVE

BARKHA JOON

TECNIA INSTITUTE OF ADVANCED STUDIES

Programme: BBA Vi_Shift- 1ST

Research Findings
SWOT ANALYSIS OF AIRTEL STRENGTHS 1.Strong Brand Image. 2.Good Network Connectivity. 3.Wide Network Coverage. WEAKNESS 1.Perceived As An Expensive Brand. 2.Absence In The Rural And Interior Areas. OPPORTUNITY 1.Poor Network Connectivity of Its Competitors. 2.Large Chunk Of Dissatisfied Customer. THREATS 1.Strong Visibility Of Competitors. 2.Sour Experience With Airtel By Few Can Lead To Bad Word Of Mouth.
BARKHA JOON TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA Vi_Shift- 1ST

Recommendations
The Study was conducted in to very vast group of respondents and so its reflections and interpretations provide a suggestion platform me as: 1.No charge for SMS advertising 2.Advertising should not be over contend, like Advertisements via e-mail 3.Small jingle and funny massage must be used preferably 4.Approach of Advertising should not be like T.V. Advertising but it must be in SMS Flash or in funny tone. It these suggestion and limitations will entertained properly the should be very brighter. SMS Advertising world semester, Innovative and creative way of Advertising.

BARKHA JOON

TECNIA INSTITUTE OF ADVANCED STUDIES

Programme: BBA Vi_Shift- 1ST

Bibliography

Bernard J. T. Mallinder. Specification Methodology Applied to the GSM System. In EUROCON 88, June 2005. www.airtel.in/ www.bd.airtel.com/ www.researchandmarket.com

BARKHA JOON

TECNIA INSTITUTE OF ADVANCED STUDIES

Programme: BBA Vi_Shift- 1ST