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PRESENTATION ON

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PRESENTED BYKumar Vatsalya 1076034

COMPANY PROFILE

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The Coca-Cola Company was originally established as the J. S. Pemberton Medicine Company, a co-partnership between Dr. John Stith Pemberton and Ed Holland.

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Dr. John Stith Pemberton for the first time produced the syrup for CocaCola on May 8, 1886
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COMPANY PROFILE

The Coca-Cola Company is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.5 billion servings each day.
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COMPANY PROFILE

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Interbrands Global Brand Scorecard for 2003 ranked Coca-Cola the #1 Brand in the World and estimated its brand value at $70.45 billion
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MISSION, VISION & VALUES

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mission, vision and values outline who we are, what we seek to achieve, and how we want to achieve it. They provide a clear direction for our Company and help ensure that we are all working toward the same goals.

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MISSION
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To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference.

VISION
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization

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PRODUCTS
The Coca-Cola Company offers over 3000 beverages in over 200 countries

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Energy Drinks Juices/ Juice Drinks Soft Drinks Sports Drinks Tea & Coffee Water

PRODUCTS IN INDIA BY COCA-COLA

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Coca-Cola Thums-up Fanta Limca Sprite Maaza Kinley Georgia Minute Maid

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COCA-COLA FAST COMPETETOR

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PEPSI
NESTLE DABUR DANONE KRAFT FOODS

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MARKETING STRATEGIES

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Marketing strategy a part of the marketing management process: The marketing management uses marketing strategies so that they can meet the customer's needs. The marketing strategy involves pricing, advertising, branding, packaging. Some of Coca-Colas latest domestic marketing strategies include Coke dominating fountain sales. Thousands of consumers visit fastfood restaurants every day and Coke feels that it is very important to have the consumer see and drink their product at such chains as McDonalds, Burger King, and Dominos Pizza.

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SWOT ANALYSIS
STRENGTHS Worlds leading brand Large scale operations Robust revenue growth in three segments WEAKNESSES Negative publicity Sluggish performance in North America Decline in cash from operating activities OPPORTUNITIES Acquisitions intense competition Growing bottled water markets Growing Hispanic population in US THREATS Intense competition Dependence on bottling partners Sluggish growth of carbonated beverages

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4/5/2013 12:27 PM KIIT SCHOOL OF MANAGEMENT