Beruflich Dokumente
Kultur Dokumente
Vision To offer the best coffee and studying experience possible and acquire a dedicated customer following Mission To treat our customers with respect and efficiency in a friendly, welcoming and relaxed environment while serving them the highest quality coffee, tea and light snacks. Create a respectful and positive working environment for our employees so that they perform to the best of their abilities. Values Passion for coffee Respect for our customers Commitment to excellent quality and superior service
Created by three friends Student-oriented coffee shop Unique computer services Offer the best coffee and studying experience possible Went forward after extensive market research and viability studies
Manager Mpairaktari T.
Accountant Retzi M.
Attorney
Insurance Agent
Simple & flat structure Emphasis on multitasking General Manager: face of the company Assistant Manager/In-Store Manager Lacking: consultant
Beverages
Wide selection, imported Fair Trade selection available Prepared by knowledgeable baristas
Refreshments
Food
Light snacks Made-to-order sandwiches Pastry of the day Mom recipes/ Feel-like-home
Computer terminals Wi-Fi Laptop renting Printing services Tabletop games Board games Pool, ping-pong
Gaming Services
Strengths Proximity to universities and transportation Reduced prices Computing and Internet services Ventilation and air-conditioning system Weaknesses Number of restrooms Dependence on: quickly changing technologies specific target group Opportunities Price differentiation Diverse target market Threats Emerging local competitors Security concerns
Wide range of products Served in unique mugs tastes like home Unique internet and computer services Tabletop games (relax & relieve stress
Beverage price range: 1.50 to 2.50 (Major customer bracket: 2025 y.o.) Become a price leader
Product
Price
Promotion
Flyer distribution Word of mouth Reward Card Fair Trade teas and coffees
Place
Location in the heart of our target group (university students): Polytechnic University & University of Economics Well-designed & comfortable furniture Free Wi-Fi
Location
Patision Street: (one of the most central and busy streets in Athens) Public transportation stops nearby (metro, bus, trolley bus) Accessible to students, passers by and local employees
2 full-time employees 1-2 part-time employees Hours of operation: 8:00 p.m. 12:00 a.m. End of day procedures
Prepare for next day opening Close fund and count cash (deposited next day)
Personnel Plan
Personnel Plan Year 1 Owners Full time 1 Full time 2 Part time 28,799.00 14,400.00 12,000.00 4,800.00 Year 2 30,527.00 15,264.00 12,720.00 5,088.00 Year 3 32,359.00 16,180.00 13,483.00 5,393.00
Total People
Total Payroll
3
59,991.00
3
63,600.00
3
67,416.00
20000 18000 16000 14000 12000 10000 8000 6000 4000 2000 0 May Nov
20000 18000 16000 14000 12000 10000 8000 6000 4000 2000 0
sales revenues
sales revenues
months
Sep
Aug
Dec
Mar
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Jan
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Oct
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months
Jul
Aug
May
Sep
Feb
Mar
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Oct
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months
Dec
Additional sales and costs might emerge 4% increase in the rent of the shop has been calculated for each year increase of 6% to employees wages
April, July, August, December: expected to face negative cash flows Make up for these losses from previous months revenues
-5,000
-10,000 1 2 3 4 5 6 7 8 9 10 11 12
Owners Equity
First Year: 172,000.00 Second Year: 145,000.00 Third Year: 140,000.00 Yearly depreciation of company's assets Many of coffee shops assets will be difficult to turn into cash
All owners wish to withdraw sell the company Some of the owners wish to withdraw acquiring shares of other shareholders look for external buyers