Beruflich Dokumente
Kultur Dokumente
high
Adapt to
High Environmen
uncertainty t
Rate of
change
in
factors
of
environ
Low
ment
uncertainty
low
lo high
w
Factors in Organization
environment
Results
• Because of Current Competitive
Landscape X and Y are increasing
• Current Competitive : consequences
of failure are severe
• Investments required to compete are
high
Strategic
maneuvering
among global
and innovative
combatants
Global economy
Rapid changes
• Price-quality positioning
• Competition to create new and
having first mover advantage
• Competition to protect the products
in the market
Therefore
• INCREASED IMPORTANCE OF
BUSINESS ENVIRONMENT AND THUS
STRATEGIC MANAGEMENT
• Important elements of success
• Developing strategy
• Implementing strategy
Strategy
• A plan of action leading to particular
direction
• Related to company activities
• Where it would like to reach
• Deals with future
• Concerned with resources available
and required or necessary for
implementing the plan