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Designing For the World Wide Web

4/7/2013

Overview
Introducing multimedia on the Web. Designing text for the Web. Creating images for the Web. Adding sounds to Web pages. Creating animation for the Web.

Introducing Multimedia on the Web


Launched in 1989, the World Wide Web was not originally designed for integrating multimedia. It was designed as a method of delivering simple text documents formatted in HTML.

Working on the Web


The Workspace
The usable area of the screen is always smaller than the

monitors display area.


The most widely preferred monitor resolution is 800x600.

Working on the Web


You can control the horizontal size of a Web page by using the WIDTH attribute in the TD tag in a table. Place the entire contents of your page inside that one constrained cell: <TABLE><TR><TD WIDTH=500> Put your content here </TD></TR></TABLE>

Working on the Web


The workspace
Trim image sizes Reduce bit depth of pictures and sounds Shrink playback windows Choose file formats for best compression

Working on the Web


The workspace HTML and multimedia
<IMG>
<INSERT> <EMBED>

for inline images


for multimedia objects for compound document

embedding

Basics of Hypertext Markup Language (HTML):


HTML is a markup language. It uses tags to perform functions such as formatting text and embedding media. HTML tags are enclosed by angular brackets. The tags can be written either in upper case or in lower case. They can be bounding or stand-alone tags.

Basic HTML (continued)


HTML provides tags for inserting media into HTML documents. These are:
The <IMG> tag for inserting inline images. The <EMBED> and <OBJECT> tags for embedding compound documents. The <APPLET> tags for code.

Designing Text for the Web


User preference in the browser may alter the way text in a document looks and flows. Ideally, documents must be designed using Times New Roman as a proportional font and Courier as the mono-spaced font.

Designing Text for the Web


Controlling fonts Cascading style sheets (CSS) Newspaper columns

Designing Text for the Web


OpenType and TrueType are standard methods for displaying typefaces on the Web. Cascading style sheet (CSS) available in dynamic HTML (DHTML) makes font management flexible. It sets text styles across Web pages.

Text for the Web


Cascading style sheets (CSS) offer greater control over text appearance. a) Styles can be defined and then assigned to blocks of text.

b)
(1)

Styles can be defined in two ways.


In the <HEAD> of the HTML document

(2) HTML documents can also link to external style sheets

Designing Text for the Web


The <FONT> tag:
To specify a font, use the FACE attribute of the <FONT> tag. To specify the font color, use the COLOR attribute. To set the size of the text, use the SIZE attribute.

Text for the Web


Controlling fonts
<FONT> <FONT COLOR=#FFFFFF> <FONT SIZE=+2>

Designing Text for the Web


The <TABLE> tag is used for organizing text into columns. The ALIGN attribute of the <IMG> tag enables text to flow around an image. The HSPACE and VSPACE attributes of the <IMG> tag add space between an image and the surrounding text. The <BR> tag causes text to begin on a new line.

Text for the Web


Making columns of text
1. Newspaper columns can be produced using invisible tables.

2. Make sure that the text is readable and fits on screen on target platforms.

Text for the Web


Controlling fonts Cascading style sheets (CSS) Newspaper columns Flowing text around images
<IMG SRC=gbsky.gif ALIGN=left >

Creating Images for the Web


Browsers recognize GIF, PNG, and JPEG image formats

Graphical Interchange File (GIF) images are limited to 8 bits of color depth (256 colors). It is a commercial image format.
PNG is an open format supported by most image creation programs. Joint Photographic Experts Group (JPEG) uses lossy compression to produce files of size smaller than GIF.

Images for the Web


GIF
8-bit color depth

Animation
Transparency Unisys owns a patent on GIFs compression scheme
GIF files are used for line art and images that contain large areas of the same color.

GIF compresses drawings and cartoons that have only


a few colors in them much better than JPEG.

Images for the Web


GIF PNG
Similar to GIF No licensing requirements Browser support is sporadic

Images for the Web


GIF PNG JPEG
24-bit color depth

Good for photo-realistic images


JPEG compression is lossy
JPEG can be used for photo-realistic images. JPEG can compress images at a ratio of even 75:1, but they compress very slowly.

Images for the Web


Using Photoshop
It is the most preferred tool for graphic artists. The native Photoshop format is PSD.

PSD files are in RGB mode that is they use


maximum color depths. These files are larger in size and contain layers.

Images for the Web


Using Photoshop

Images for the Web


Using Photoshop

Photoshop
When creating images bound for the Web, use a resolution

of 72 pixels per inch.


Save the original image in a 24-bit loss-less image format. After image manipulation in the RGB mode, save the source image as a PSD file. Changing the mode from RGB Color to Indexed Color changes the color depths of the image.

Photoshop
To save an image as a JPEG file, flatten and merge all layers into a single bitmap. To save an image as a GIF file, set the mode of the image to Indexed Color. To make an image transparent, allow it to float on the document background. GIF89a formats allow transparency, while JPEGs do not.

Images for the Web


Backgrounds
<BODY BGCOLOR=#FF9933> <BODY BACKGROUND=images/fabric.gif>

Backgrounds
1. Browsers allow you to place background images or color behind page content. 2. Background coloring
a) The background can be colored by adding an attribute to the <BODY> tag, as in <BODY BGCOLOR=#FF9933> b) Choose colors carefully.
(1)Provide adequate contrast and remember that a number of users are color blind.

Background Images
Background images
a) Background images are automatically tiled. b) Be extremely careful when choosing background images. (1) Make sure the background doesnt create readability problems.

Images for the Web


Backgrounds
Sidebars

Images for the Web


Clickable buttons

<A HREF=documentToGoTo.html>
<IMG SRC=imageDisplayed.gif BORDER=0> </A>
A graphic image can be made clickable to link to another document.

Image Maps
Image maps are pictures with defined hot spots that link to other documents when a user clicks on them. Web sites display image files using Common Gateway Interface (CGI) programs. In client-side image maps, mouse coordinates and their associated document URLs are included in the clients HTML document.

Images for the Web


Image maps
<IMG SRC=compass.gif BORDER=0 USEMAP=#compass> <MAP NAME=compass> <AREA SHAPE=CIRCLE COORDS=60,60,10 HREF=help.htm> <AREA SHAPE=POLYGON COORDS=60,60,0,0,120,0 HREF=back.htm> <AREA SHAPE=POLYGON COORDS=60,60,0,120,120,120 HREF=fwd.htm> <AREA SHAPE=POLYGON COORDS=60,60,0,0,0,120 HREF=navmap.htm> </MAP>

Adding Sound to Web Pages


Plug-ins allows embedding of sounds into HTML documents. Internet Explorer offers the <BGSOUND> tag to play an AU, WAV, or MIDI sound track in a document background. Netscape and Internet Explorer offer the QuickTime plug-in for playing AIFF, MIDI, WAV, and AU formats. Streaming audio is more useful for the Web, where a sound file can start playing as soon as data begins to download.

Sound for the Web


Background sounds
Internet Explorer allows background sounds with the <BGSOUND> tag. Formats allowed include a) AU b) WAV c) MIDI

Sound for the Web


Background sounds
Internet Explorer
<BGSOUND SRC=heymon.mid>

Sound for the Web


Background sounds
Internet Explorer
Plug-ins and sound 1. Browser plug-ins can be used to play sound.

2. Audio capable plug-ins include


a) Apple QuickTime b) Windows Media Player 3. Audio can be embedded in a page using the <EMBED> tag.

Sound for the Web


Background sounds
Internet Explorer
Plug-ins and sound

<EMBED SRC=heymon.mid WIDTH=200 HEIGHT=55 AUTOSTART=false></EMBED>

Sound for the Web


Background sounds
Internet Explorer
Plug-ins and sound Apple QuickTime Windows Media Player

Animation for the Web


The <BLINK> and the <MARQUEE> tags provide very limited dynamism to HTML. The GIF89a format specification creates simple animations. It integrates multiple images, or frames, into a single GIF89a file and displays them with programmable delays between them. The <IMG> tag is used to embed a GIF89a multiframe image. Limit animated GIFs to small images.

Animation for the Web


GIF89a animated GIFs Plug-ins and players
Macromedia Shockwave

Animation for the Web


GIF89a Plug-ins and players
Macromedia Shockwave, Director, Flash

Apple QuickTime

END

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