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BUSINESS PLAN

TITLE OF THE BUSINESS PLAN: FOOD INDUSTRY NAME OF THE BUSINESS & ADDRESS:T&T PARTNERSHIP, NO 4,JALAN CENDERAWASIH TAMAN INDUSTRI SELANGOR, 58200,SHAH ALAM SELANGOR DARUL EHSAN. WRITER NAME: NOR SYAFIKA BT MOHAMAD DATE OF SUBMISSION: 10th FEBRUARY 2010

INTRODUCTION

introduction
Name of the company : T&T Partnership Nature of business : Food Industry profile : Food Industry. Location : Foyer FKP, USIM Date of establish : 30 December 2009 Factor selecting the business : Have potentials to go furthers in this industry

PURPOSE

PURPOSE
This business plan was prepared to make sure that the business running smoothly according to the plan. Other than that, this business plan was prepared because this business have potential to progress in the future.

COMPANY BACKGROUND

COMPANY BACKGROUND
Name : Address : E-mail : Tel. No : Format Of business : Type of business : Date of establish : Name of bank : Account Number : T&T Partnership Foyer FKP, USIM T&T.com.my 09-4431700 Partnership Foods Selling 30 December 2009 Bank Islam. 00 008 08 0880808

PARTNERS BACKGROUND

GENERAL MANAGER
Name I/d Address Makmur. Phone number Date of birth Age Status Academic qualification Courses attended Skills Experienced Present occupation Previous business E-mail : Mohamad Subini Bin Abd. Samat : 910725-06-5681 : No, 41 Block 2 (F) KRTG 10, Pahang Darul : 014- 5098646 : 25 July 1991 : 18 : Single : SPM : I-BEC : Selling and Promoting : Trainer teacher : Student : Food restaurant : Talhahgeneration@gmail.com

ACCOUNT MANAGER

Name I/d Address Batu Gajah. Phone number Date of birth Age Status Academic qualification Courses attended Skills Experienced Present occupation Previous business E-mail

: Muhammad Rafiuddin Bin Ruslan. : 911118-08-5749 : Lot 4948 Laluan Sentang 18 RPT Sentang, : 013-5012602 : 18 Nov 1991 : 18 : Single : SPM : I-BEC : Financial : Trainer in bank : Student :-

OPERATION MANAGER
Name I/d Address Segambut, K.L. Phone number Date of birth Age Status Academic qualification Courses attended Skills Experienced Present occupation Previous business E-mail : Asma Bt. Othman Jalaluddin : 911003-85-5010 : No 4 Kuarters M, Al-Qurtubi, Taman Sri : 013-3069262 : 03 Oktober1991 : 18 : Single : SPM : Accounting and I-BEC : Marketing : Selling in at primary school : Student : food business : queenvio 91@yahoo.com

SALES MANAGER
Name I/d Address Phone number Date of birth Age Status Academic qualification Courses attended Skills Experienced Present occupation Previous business E-mail : Nur Athirah Bt. Mohd Noor : 910802-10-6070 : Lot PT 1100 Kg. Bantang, 35800 Slim Rivers : 013-6391103 : 2 August 1991 : 18 : Single : SPM : I-BEC and INSKEN : Finance and selling : Finance manager for entrepreneur club at secondary school : Student : Pioneer Sdn. Bhd. :anamuslimah_trah91@yahoo.co

ADMINISTRATIVE MANAGER
Name I/d Address Phone number Date of birth Age Status Academic qualification Courses attended Skills Experienced Present occupation Previous business E-mail : Nurliyana Bt. Abd. Nasir. : 910206-10-5856 : No-15, Lorong 12, Parit 1 Sg. Sireh, 45500 Tg. Karang : 013-6780332 : 6 February 1991 : 18 : Single : SPM : I-BEC :: Working at stall on entrepreneurship day : Student :: nur.nature_girl@yahoo.com

ADMINISTRATIVE MANAGER
Name I/d Address Sekinchan Phone number Date of birth Age Status Academic qualification Courses attended Skills Experienced Present occupation Previous business E-mail : Nor Syafika Binti Mohamad : 910618-10-5318 : 650 Jln Pusara, Bt. 23 Sg. Nibung, 45400 : 013-2793088 : 18 Jun 1991 : 18 : Single : SPM : I-BEC and National Talk ::: Student :: mate_bulat91@yahoo.com

LOCATION OF THE BUSINESS

BUSINESS LOCATION
Our business location will be located at Foyer, FKP.The physical location of the project where located at nearby parking lot for student and staff. Other activities that currently be held at there were book exhibition, blood donation activities and continuously being used by student for surf internet because free wireless is provided there. Actually this location structure were perfect for selling activities with the open space and it also got basic amenities and utilities such as fan, chair and extension easy for us to use the electricity.

ADMINISTRATIVE PLAN

 VISION The development of company may be improved from time to time by selling various types of food products that fulfill current market demand. OBJECTIVE Our objectives in running this business are to: Keep business activities run fluently after the planning discussed Earn the maximum profits Get the return from investing our money as beginning capital

ORGANIZATION CHART

MANPOWER PLANNING
POSITION GENERAL MANAGER ADMINISTRATIVE MANAGER SALES MANAGER ACCOUNT MANAGER OPERATIONS MANAGER NUMBERS OF STAFF 1 2 1 1 1

SCHEDULE OF TASK AND RESPONSIBILITIES

POSITION RESPONSIBILITIES
to plan, implement and control the overall management of the business to cooperate with all manager from vary department to determine what is the appropriate goods to sell in current market demand to manage the food products distribution to customers to record all the cash flows

General Manager

Administrative Manager

Operation Manager

Sales Manager

Account Manager

SCHEDULE OF REMUNERATION
POSITION GENERAL MANAGER ADMINISTRATIVE MANAGER DAILY SALARY 10 8

OPERATION MANAGER
SALES MANAGER ACCOUNT MANAGER

8
8 8

OFFICE EQUIPMENT We do not use any office equipment because the operation only in 2 days. ADMINISTRATIVE BUDGET
DETAILS DAILY EXPENSES(RM)

SALARIES

42

MARKETING PLAN

PRODUCT DESCRIPTION
T&T Partnership is offering variety seafood to our
customer. They are boiled and called as you tau fu, toast and fried seafood. For our yoo tau fu, it specialty is our sauce. Our sauces make yoo tau fu more delicious than other yoo tau fu Besides that we also sold toasts. For the toast we will put margarine and kaya jam. It will attract our customer to buy it for the breakfast. Margarine and kaya jam are favorite among people and they will easy to eat that. Lastly, we also sales fried seafood to attract customer. Sometimes they will not eat rice and they want eat simple thing and we believe it will increase our profit.

TARGET MARKET
We have identified our target market that we are willing to sell with .Indeed people in Islamic University Science of Malaysia is our target customer hence we are selling our product there. Staff and student in USIM is our target market and the potential their purchasing is higher as we already have done our survey about it. But we expect that student is our important customer because it is nature for a student has more desire to this kind of food rather than staff in USIM
Market Share data from Canalys report "Worldwide smart mobile device market, Canalys Q2 2007"

MARKET SIZE
T&T Partnership Snd. Bhd involve in selling food at foyer FKP in USIM. The business identify its target market is student and staff in the USIM. Our market size is; Students : 5000 X 50% X RM5.00 = RM12500 Staffs : 1200 X 40% X RM5.00 = RM 2400 TOTAL : RM 14900

COMPETITION
Our competitors that available in market are: Medan Selera Caf : Faculty of Economy and Management Faculty of Syariah and Law Faculty of Quran and Sunnah Faculty of Leadership and Management Pusat Kemudahan Pelajar.

MARKET SHARE
Market share (you tau fu and toasts only) before entry of T&T PARTNERSHIP Medan Selera 30% RM 4470 Caf : FEM 12% RM 1788 Faculty of Syariah and Law 12% RM 1788 Faculty of Quran and Sunnah 12% RM 1788 Faculty of Leadership and Manage12% RM 1788 Pusat Kemudahan Pelajar. 22% RM 3278 TOTAL RM 14900

ADJUSTED MARKET SHARE

Adjusted market share (you tau fu and toast ) after entry of T&T PARTNERSHIP Medan Selera 30% RM 4470 Caf : Faculty of Economy and Management 10% RM 1490 Faculty of Syariah and Law 10% RM 1490 Faculty of Quran and Sunnah 10% RM 1490 Faculty of Leadership and Management 10% RM 1490 Pusat Kemudahan Pelajar. 22% RM 3278 T&T Partnership 8% RM 1192 TOTAL RM 14900 Estimated market share for you tau fu and toast for T&T PARTNERSHIP is 8% or RM596 per day (298unit X RM2)

SALES FORECAST
SALES FORECAST FOR T&T PARTNERSHIP

DAY

SALES COLLECTION

1ST
2ND

RM596
RM596

MARKETING STRATEGIES
1.PRODUCT STRATEGIES BRAND YONG TAU FU KUNG FU BOOM TOASTED

OUR BRAND NAME IS YONG TAU FU KUNG FU BECAUSE ITS GAVES ENERGY TO WHO EAT THIS MEAL.IT ALSO EASY TO PREPARE AND EAT.

QUALITY OUR PRODUCT WAS PRODUCING FROM THE SELECTED CERTAIN INGREDIENT WHICH HAS HIGH QUALITY. IT ALSO BEEN PRODUCE BY THE EXPERT IN FOOD INDUSTRY.

DESIGN OUR YONG TAU FU IS MAKE IT BY HAND MADE. IT WAS DRESS BY THE JUICY AND DELICIOUS SECRET HOME MADE SOUCE. OUR PRODUCT IS DESIGN FOR A EASY EATEN.

PACKAGING FANCY PACK.OTHER THAN THAT, OUR PRODUCT ALSO DESIGN TO MAKE IT EASY TO CARRY OR OTHER WORD COMPACT.
EASE OF USE OUR COMPANY ALSO PROVIDES THE FANCY STICK IN THE PACKAGING TO MAKE CUSTOMER EASY TO EAT.

PRODUCT DIFFERENTIATION THE PRODUCT WAS DESIGN WITH THE DELICIOUS LOOK.

LIABELLING THE PACKAGING ALSO PROVIDE THE INFORMATION ABOUT THE MANUFACTURER, THE CONTAIN OF THE PRODUCT AND USAGE INSTRUCTION.

2.PRICE STRATEGIES WE USED THE COMPETITION BASED PRICING AS OUR PRICING STRATEGIES. WE HAD DETERMINED THE PRICE OF OUR PRODUCT IS RM2.00

3. DISTRIBUTION STRATEGIES THE DISTRIBUTION CHANNEL THAT WE USE IS THE FORM OF DIRECT TO CUSTOMER

MANUFACTURER CONSUMERS THIS TYPE OF THIS CHANNEL IS ALSO CALLED DIRECT MARKETING CHANNEL OR CHANNEL ONE. IT HAS NO INTERMEDIARY LEVEL AND CONSISTS OF A BUSINESS SELLING DIRECTLY YO CONSUMERS.

4. PROMOTION STRATEGIES WE ADVERTISE OUR PRODUCT USING THE OUTDOOR ADVERTISEMENT. WE USE THE BANNER, PAMPLET AND FLYERS. SALES PROMOTION WE ALSO PROVIDE FREE SKYJUICE OTHER THAN WE ALSO PROVIDE THE TESTER FOR OUR CUSTOMER.

MARKETING BUDGETING
ITEMS FIXED EXPENSE DAY EXPENSE OTHER EXPENSE

BANNER MARKETING PERSONAL(SALARY) PROMOTION

RM 4.00

RM84.00

RM10.00

TOTAL

RM98.00

OPERATION PLAN

PROCESS FLOW CHART

Yong Tau Fu : Yong Tau Fu Material Choosen

Immerse in boiling water for 3-5 mins

Dried the materials

Cut into pieces

Wrap with plastic or polistrine

Toast Bread : Toasted the bread

Layer it with margarine

Double layer with kaya

Pack it in plastic

MATERIAL REQUIREMENTS
ITEMS QUANTITY REQUIRED PRICE PER UNIT TOTAL PURCHASE( RM) SUPPLIER
Yong tau fu : Fucuk Panjang Fish Ball Fried Fish Finger White Fish Ball Pari Putih Tauhu Leper bersalut ikan Prawn Ball Wantan Seafood Tofu Bebola Sotong Sayur 4 packs 4 packs RM 4.50/pack 3 packs RM 4.50/pack 3 packs RM 4.50/pack 3 packs RM 4.50/pack 4 packs RM 18.00 RM 13.50 RM 13.50 RM 13.50 RM 4.50/pack RM 4.50/pack RM 18.00 RM 18.00

RM 4.50/pack
3 packs RM 4.50/pack 3 packs RM 4.50/pack 3 packs RM 4.50/pack 3 packs RM 13.50 RM 13.50 RM 13.50 RM 13.50

Kue tiew Red Crab Sayur Kangkung

3 packs 4 packs 1.5 kg

RM 2.00/pack RM 4.50/ pack RM 0.80/100 gram

RM 13.50 RM 18.00 RM 12.00

Sauce :
Kacang tumbuk Bijan goreng Minyak Bijan Bawang kecil Tepung kentang Pati kuah pedas Pati kuah manis 2 packs 2 packs 1 bottle 100 gram 1 packs 4 packs 6 packs RM 2.00/pack RM 2.00/pack RM 3.00/bottle RM 3.50/kg RM 2.00/pack RM 3.50/pack RM 3.50/pack RM 4.00 RM 4.00 RM 3.00 RM 0.50 RM 2.00 RM 14.00 RM 21.00

Bread Toast :

Bread

6 packs

RM 2.60/pack

RM 15.60

GIANT Supermarket
Kaya Jam 3 tins RM 2.40/bottle RM 7.20

Margarine

1 pack

RM 4.00/pack

RM 4.00

TOTAL

RM 267.30

MANPOWER REQUIREMENTS
Position Nu. Job Status Salary per day (RM) Total (RM)

General Manager

Fulltime

10

10

Administrative Manager

Fulltime

Operation Manager

Fulltime

Sales Manager

Fulltime

Account Manager

Fulltime

TOTAL

42

MACHINES AND EQUIPMENT

Item Electronic toaster Pot Gas Stove Scissor Small Basket Nu. Required 1 1 1 2 16 Supplier Price (RM)
0 0 0

Own Equipment

0 0

Basin
Ladle Corong Penyepit Mini Gas Rubber Band

2
2 2 4 8
1 pack

0
0 0 0

Giant

32 2 42

TOTAL

OPERATIONS LAYAOUT PLAN

SELLING PARTS
CASHIER PARTS

BOILER PARTS

OTHERS THINGS PARTS

TOASTED BREAD PART

SERVICES PART

LOCATION Our business location will be located at Foyer, FKP. Our operation will be held in the same place. We will do marketing, administrative and sale our product at Foyer FKP.

OPERATIONS OVERHEAD

ITEM GAS FACILITIES

TOTAL COST RM32.00

OPERATION BUDGET
Item
Transportation Wages Direct Material Equipment RM 265.30 RM 32.00 RM 42.00

Fixed asset

Daily Expenses

Other Expenses RM 35.00

FINANCIAL PLAN

12.3 PROFORMA CASHFLOW STATEMENT DAY CASH IN FLOW Capital sales/services TOTAL CASH INFLOW CASH EXPENSES/ OUTFLOW RM 600 RM 600 RM 596 RM 569 RM 569 RM 569 PER- OPERATION DAY 1 DAY 2

Operation Expenditure
Transportation Direct Material Marketing Expenditure Advertising Administrative Expenditure RM 4.00 RM 35.00 RM 133.65 Rm 133.65

Salaries
Capital Expenditure Gas Deposit Total cash outflow beginning Cash Balance RM 45.00 RM 84.00 RM 50.00

RM 42.00

RM 42.00

RM 16.00

RM 16.00

RM 191.65

RM 191.65

CONCLUSION

From the beginning until the end of this business plan flow, we all can conclude that our business plan have presented the ten flows briefly. Secondly, we also can see that this plan can be divided into five domain segment which is administrative, marketing, operating, and financial segment. In addition, we also can plan and make budget how to operate our business smoothly based on this plan. Other than that we also can determine the cost & price by go trough it. Lastly, this plan shows that we might have a bright future in this field and we hope our company become more successful and for sure gain more profit.

PICTURES

EXCLUSIVE APRECIATION TO :

MAIN SPONSOR:

PN HASLINDA HARON GROUP 1

HIKMAH FOOD SPECIALITIES SDN BHD

GROUP 2
GROUP 3 GROUP 4 TAMHIDI ACCOUNTING AND MUAMALAT