SUBMITTED BY Akashdeep Garg Roll No.

5923 MBA 3rd Semester

INTRODUCTION
THE DISTRIBUTION CHANNEL MANAGERIAL CONCERNS CHANNEL MANAGEMENT AND CONFLICT DISTRIBUTION INTENSITY DECISIONS

COMPANY PROFILE
Established in 1992 with the sole objective of

producing and promoting Rice Bran Edible oil as Worlds Healthiest Cooking Edible oil, we are today Indias Highest Production Award Winning Group, located in district Sangrur in the Punjab Province of India, which enjoys the distinction of being one of largest rice producing districts in Asia. FAT & HUMAN HEALTH MISSION IMPORTANCE OF RICELA RBO RBO AS FRYING EDIBLE OIL EXPERT VIEWS ABOUT RICE BRAN EDIBLE OIL

DISTRIBUTION CHANNEL PERFORMANCE OF A.P. SOLVEX LTD., DHURI

According to the international marketing theory, the

channel performance of an exporting firm is due to its style of channel management. Indeed, what is important in every kind of business is the relationship management.

PERFORMANCE EVALUATION

1. Selection of intermediaries 2. Monitoring 3. Relational Dimension 4. Control of the marketing mix,

BRAND IMAGE INFLUENCE ON CHANNELS PERFORMANCE BRAND IMAGE, LIMITS AND STAKES

OBJECTIVES
To study the various products manufactured by A.P.

Solvex Ltd., Dhuri. To study the sales marketing of A.P. Solvex Ltd., Dhuri. To study the various dealers feedback regarding the A.P. Solvex Ltd., Dhuri products. To study the dealer satisfaction of A.P. Solvex Ltd., Dhuri. To examine the quality, packaging, time delivery and response of the dealer regarding the A.P. Solvex Ltd., Dhuri.

DATA INTERPRETATION AND ANALYSIS

How long you are in Cooking Edible oil business?

NEW 16

5 Yrs
10 Yrs

37
47

10 Yrs 47%

NEW 16%

5 Yrs 37%

NEW

5 Yrs

10 Yrs

Do you have an effective distribution channel?

YES
NO

79
21

NO 21%

YES 79%

YES

NO

How many companies are you dealing with?

<2 3 to 5 6 to 10 > 10 14 43 35 8

> 10 8%

<2 14%

6 to 10 35%

3 to 5 43%

<2

3 to 5

6 to 10

> 10

What is your monthly turnover (in lacs)?

<2 3 to 5 14 43

6 to 10
> 10

35
8

<2 3%

3 to 5 19%

> 10 41%

6 to 10 37%

<2

3 to 5

6 to 10

> 10

How many towns / area / distts. / are you covering?

<2 3 to 5 6 to 10 > 10 3 21 49 27

> 10 27%

<2 3%

3 to 5 21%

6 to 10 49%

<2

3 to 5

6 to 10

> 10

How many workshops/shops are you covering

<2 3 to 5 6 to 10 > 10 0 7 69 24

> 10 24%

<2 0%

3 to 5 7%

6 to 10 69%

<2

3 to 5

6 to 10

> 10

Are you doing business alone or you have appointed marketing executives.
YES 67

NO

33

NO 33%

YES 67%

YES

NO

If yes, how many marketing executives you have appointed:

<2 3 to 5 6 to 10 > 10 6 23 31 9

> 10 13%

<2 9%

6 to 10 45%

3 to 5 33%

<2

3 to 5

6 to 10

> 10

With how many retailers you are getting good business?

<5 6 to 10 11 to 20 > 20 2 33 45 17

> 20 18%

<5 2%

6 to 10 34%

11 to 20 46%

<5

6 to 10

11 to 20

> 20

Do you have your infrastructure?

YES NO 69 31

NO 31%

YES 69%

YES

NO

Do you have your own god own?

YES NO 31 69

YES 31%

NO 69%

YES

NO

Do you provide A.P. Solvex Ltd., Dhuri road permit:

YES 43

NO

57

YES 43%

NO 57%

YES

NO

How much amount you will invest in our company:

1-5 lacs 5-10 lacs 10-15 lacs More than 15 lacs 33 41 20 6

When will you finalize the deal / start business:

IMMEDIATELY AFTER 1 WEEK 17 39

AFTER 15 DAYS
AFTER > 1 MONTH

24
20

AFTER > 1 MONTH 20%

IMMEDIATELY 17%

AFTER 15 DAYS 24%

AFTER 1 WEEK 39%

IMMEDIATELY

AFTER 1 WEEK

AFTER 15 DAYS

AFTER > 1 MONTH

CONCLUSION
Mostly Cooking Edible oil dealers say that they are in

Cooking Edible oil business since 10 yrs Mostly Cooking Edible oil dealers say yes they do have an effective distribution channel Maximum Cooking Edible oil dealers dealing with 3 to 5 companies Mostly Cooking Edible oil dealers their monthly is >10 lacs. Mostly Cooking Edible oil dealers say that they are covering 6 to 10 workshops/shops. According to Cooking Edible oil dealers mostly say that they are doing business alone.

 According to 67 Cooking Edible oil dealers mostly dealers

say they have appointed 69-10 marketing executives. Maximum Cooking Edible oil dealers say that they are getting good business from 11-20 retailers. Mostly Cooking Edible oil dealers say yes they have their infrastructure. According to Cooking Edible oil dealers mostly say that they do not have their own god owns. Mostly Cooking Edible oil dealers say no they do not provide road permit & c-form Maximum Cooking Edible oil dealers say they will invest 10-15 lacs in our company. Maximum Cooking Edible oil dealers say that they finalize the deal / start business after 1 week.

SUGGESTIONS AND RECOMMENDATIONS

Quality of the manufactured product has to take care while

distribution channel. Stability of the manufactured product should have to take care for the future through distribution channel. Fineness of the manufactured product be examine well for the reason of its particle size. When delivery of the goods will be on time then and only more contracts will be there with the company through distribution channel.. Condition of the packages should also have take care, there would be no chances of leakage or any through distribution channel.. Mode of transportation used by the company too examine carefully through distribution channel. Company officials have to handle the complaints seriously and too solve within a short span of time through distribution channel..

SWOT ANALYSIS
Key Findings
SWOT Analysis (Strength, Weakness, Opportunity, Threat)

Strengths: The key strengthening for the A.P. Solvex Ltd., Dhuri. in the market:

Quality wise no compromise Renowned brand name in the market Distribution channel is strong enough to play a vital role

Weaknesses: The weaknesses coming out to be:

Fair distribution Less number of outlets The stocks are only there in the Punjab region.

 Opportunities: The future gains can be from: Company should increase the supply management. Company should run dealer schemes Quality should have to be updated as compared to other competitors Threats: -

The major threats are :

Operation of vending cards Less varieties are there in the market

LIMITATIONS
The size of the research may not be substantial. There was lack of time on the part of companys planning. There may be some bias information provide by Dealers. As only a Telephonic Conversation and Courier System had

been adopted, there may be chances of missing information. It is very much possible that some of the Dealers may have given the incorrect information. The last but the most important point to that survey was carried through Questionnaire and the Questions were based on perception. Most important is positioning. But there may be certain aspects not taken into consideration.

THANK YOU